1. MARKETING AND WINNING BUSINESS Gifford Sutherland

2. Lets looks at how the brain works Try and remember as much info as you can, Get ready! 4,7,3,2,8,5,9,1,0,3,6,2, Snooker, tissue, apple, mouse We have to filter info as we are bombarded and can only handle a small amount at any time.

3. We are bombarded with over a million of bits of info per second Most is filtered, people can remember about 7 pieces of info in their short term memory Leave them will one memorable piece of information

4. ASSOCIATES AS SITRA AMBASSADORS Professionalism Expertise Creativity

5. CREDIBILITY AND EXPERTISE Start by selling yourself People like to know your credible and how you acquired your knowledge Key to building relationships

6. A BUSINESS LIKE ATTITUDE Marketing the business as if its your own Consultative selling (effective tele-conferences) Set time aside for proper reflective learning and evaluation Identify individuals within the training who can promote the Sitra products internally

7. ON SELLING SITRA PRODUCTS How will it link into the company’s L & D Strategy? How will it effect the learners working practice Learning Action Log Identify additional support requirements

8. OPPORTUNTIES TO CROSS SELL Identify any skills gaps in the learners New starts and induction What courses link in together

9. OPPORTUNITIES TO CROSS SELL Never miss and opportunity (group exercise)

10. THE APPRENTICE Challenge: To develop a strategy that will increase the training work for SITRA

11. Pitch Your Ideas Outline SITRA’s USP’s Present Ideas - from sandwich board to discounts packages for early bird bookings

12. Contact Sitra Sitra, 3rd Floor, 55 Bondway, London SW8 1SJ Tel: 020 7793 4710 Email: post@sitra.orgpost@sitra.org Website: www.sitra.orgwww.sitra.org http://twitter.com/sitrapolicy Sitra CEO’s blog: http://sitraceo.wordpress.com/http://sitraceo.wordpress.com/