1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2013 DG MediaMind | All rights reserved EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint Matthew Flatman Creative Account Manger / Developer Creative Training

2. © 2013 DG MediaMind | All rights reserved Agenda ▸ MediaMind Overview ▸ Common Ad Formats ▸ Technical Specifications ▸ MediaMind Workshop ▸ Implementing Video ▸ Advanced Features ▸ Tracking & Custom Interactions ▸ Creative Inspiration

3. © 2013 DG MediaMind | All rights reserved MediaMind Online Platform http://platform.mediamind.com/ http://platform.mediamind.com/ MediaMind Online Platform http://platform.mediamind.com/ http://platform.mediamind.com/ Media Agency Creative Agency Publisher Creates campaign & placements Assigns creative agency Signs Insertion Order (IO) Creates campaign & placements Assigns creative agency Signs Insertion Order (IO) Creates ads Assign ads to Media Agency & Campaign Attach ads to placements (creative or media) Creates ads Assign ads to Media Agency & Campaign Attach ads to placements (creative or media) Sent Code Package by media agency Serves live ad campaign Sent Code Package by media agency Serves live ad campaign MediaMind Process Overview MediaMind The MediaMind support team are available to provide help to all involved parties at any time in the above processes, should they require it.

4. © 2013 DG MediaMind | All rights reserved Common used Ad formats ▸ Standard Banner ▸ Polite Banner ▸ Expandable Banner ▸ Pushdown Banner ▸ In-stream Video ▸ HTML5 Mobile For more information on any ad format, send us an email on creativeau@mediamind.com

5. © 2013 DG MediaMind | All rights reserved Standard Banner ▸ Consists of a 40kb SWF and GIF ▸ Tracks Impressions & Clicks ▸ Custom interactions, video & advanced features are not supported 40kb backup image banner

6. © 2013 DG MediaMind | All rights reserved Polite Banner ▸ Polite download ▸ Supports video & advanced Features ▸ Up to 10Mb ▸ Non-expanding 40kb backup image 100kb rich banner pre-load banner

7. © 2013 DG MediaMind | All rights reserved Polite Download Process Step 1 Pre-Load banner Displays while page loads. - Up to 40k in size Default Flash Step 2 Rich Banner Replaces pre-load banner once page is loaded. - Up to 100k in size Rich Flash Step 3 Additional Assets Sub-loaded content such as video, images and SWFs. Up to 10MB in size Additional Asset

8. © 2013 DG MediaMind | All rights reserved Expandable Banner ▸ Expands on rollover, click or page load ▸ Supports video & adv. features ▸ Up to 10Mb ▸ Displays over site content 40kb backup image 100kb panel(s) banner Win 7 demo

9. © 2013 DG MediaMind | All rights reserved Pushdown Banner ▸ Expands on Rollover/Click ▸ Supports video & advanced features ▸ Up to 10Mb ▸ Pushes down site content

10. © 2013 DG MediaMind | All rights reserved In-Stream Interactive Ads ▸ Fully interactive pre-roll ▸ Build online without Flash ▸ Include interactive games ▸ Highest interaction rate

11. © 2013 DG MediaMind | All rights reserved HTML5 & Mobile Ads ▸ Full HTML5 & CSS3 support ▸ Ready to use templates ▸ MediaMind Online HTML5 Ad Factory ▸ Filtering for specific browsers and devices

12. © 2013 DG MediaMind | All rights reserved Floating Ad ▸ Floats over the page for set time ▸ Frequency capped ▸ Usually combined with reminder unit 100 kb backup image banner

13. © 2013 DG MediaMind | All rights reserved Building ads in MediaMind Let’s take a look now in Flash

14. © 2013 DG MediaMind | All rights reserved Technical Specifications 1.Download & install the latest MediaMind Workshop plug-in for Flash 2.All flash creative must have a blank first frame 3.Add initalisation code to Frame 1 AS2 - EB.Init(); AS3 - EB.Init(this); 4.Using only the MediaMind clickthrough code: EB.Clickthrough(); ▸ We recommend a frame rate of ~18fps ▸ For ad specific spec sheets, email creativeau@dgit.com

15. © 2013 DG MediaMind | All rights reserved Building for MediaMind Create - Supports all MediaMind flash ad formats - Create new ad from template Testing - Preview full functioning ad and monitor interactions -Preview sync ads Share - Share preview of the ad at any time -Share project source files Upload - Upload ads directly from Flash

16. © 2013 DG MediaMind | All rights reserved Advanced coding notes ▸ If using a document class then the constructer of the document class must be empty of any code. ▸ Note: In the cases where code is needed in the constructor, instead create a separate function called Init() within the document class. This function can then be called from frame 2 on the Flash timeline to initiate playback. This avoids the document class execute code on the first frame.

17. © 2013 DG MediaMind | All rights reserved Downloading the MediaMind Workshop Download directly from the Eyeblaster MediaMind home page:

18. © 2013 DG MediaMind | All rights reserved Mediamind Video ▸ Video components available: Videoscreen Videoscreenplayer ▸ Re-skinnable video controls ▸ Edit settings via component inspector ▸ Video event handlers are auto inserted into the first frame ▸ Full API of video control commands available in help ▸ All video playback events will record into the Video Metrics Report

19. © 2013 DG MediaMind | All rights reserved MediaMind Analytics and Reporting ▸ Creative reports downloadable from Analytics ▸ Creative will track by default when built MM spec ▸ Updated every 24 hours with previous days data

20. © 2013 DG MediaMind | All rights reserved Tracking & Custom Interactions Custom Interactions ▸ Click through ▸ User Action Counter ▸ Automatic Event Counter ▸ Timer Simply add the code to the code or timeline and the platform will scan and track Custom interactions are not supported in Standard Banners

21. © 2013 DG MediaMind | All rights reserved MediaMind University ▸ Hosted at Mi9/NineMSN ▸ HTML5 Mobile ▸ In-Stream Interactive ▸ Smart Versioning ▸ MM Campaign Process

22. © 2013 DG MediaMind | All rights reserved Advanced Features  Mouse Tracker  Behavioral  Data Capture  Dynamic Content  Synchronized Ads  Smart Versioning* * Additional CPM Costs Apply

23. © 2013 DG MediaMind | All rights reserved Get Certified! For the User: Complete understanding of MediaMind Certification on your resume MM reps pass on certified contacts to Media Agencies Access to LinkedIn group For the Creative Shop MediaMind actively recommends certified shops to clients. Display our certified logo on your site

24. © 2013 DG MediaMind | All rights reserved Eyeblaster Overview Need Help? Step by step online video tutorials Open source Flash Templates PDF Reference guides Step by step online video tutorials Open source Flash Templates PDF Reference guides Users will need a login to access the Training Zone Training Zone – Creative Area Extensive help resource for any and all Eyeblaster related topics Help – Online help index

25. © 2013 DG MediaMind | All rights reserved MediaMind Support Creative Training upon request Local MediaMind Support - Email: creativeau@dgit.com creativeau@dgit.com - Phone: +61 2 8243 0000 24/7 global support available when Australian office is closed -Email: support-mediamind@dgit.comsupport-mediamind@dgit.com -Phone: +1 866 438 552

26. © 2013 DG MediaMind | All rights reserved Creative Inspiration ▸ Showcase of greatest MediaMind creative ▸ Links to case-studies and benchmarks ▸ Forum, blog and much more! http://creativezone.mediamind.com

27. © 2013 DG MediaMind | All rights reserved MediaMind Blocks ▸ Pre-built packages ▸ Include full documentation and working files. ▸ JSSync, Mouse Tracker, screen Grab & much more! http://creativezone.mediamind.com/blocks.aspx

28. © 2013 DG MediaMind | All rights reserved Thank You!