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Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 2
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3 Corporate customers (which include SMBs) can get up to $350 (per device) back when they trade up from ANY phone, tablet or PC that does not have Windows 8. Whereas previously this included only trade-up to a Windows 8 device from a select list of competing devices (i.e., Phones & Tablets only from Apple or Google), Microsoft is now offering trade-ups from ANY device including PC’s and previous versions of Windows. Trading in less than 6 devices? Get your price quote and shipping details at http://microsoft.cebuyback.com or visit your local Microsoft Store. http://microsoft.cebuyback.com Trading in more than 6 devices? Get your price quote and shipping details by calling: 888.890.0199 or e-mail: enterprise@cloverwireless.com. enterprise@cloverwireless.com
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 4 Offer 20% discount on Office 365 ProPlus 15% discount on Office 365 Enterprise E3 On Pricelist through OV and OVS Buy any O365 quantity at time of SA expiration August 1, 2014-June 30, 2015 Campaign Assets
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 5 5 Renew to the Cloud. Where does this apply? OV/OVS Open L + SA Buy Office 365 by renewing into OV/OVS contract Renew to the Cloud Currently has:Conversation:Close With:Customer Scenario: We can take advantage of this offer across many different customer scenarios.
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 6 6 Example Renewal: Customer Scenario Potential options on how we can serve this customer What we want to try and ensure Win for a customer | Win for you, our partners | Win for Microsoft.
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 7 Total Yr. 1 Cost to Customer ( for 1 Win SVR/ 50 Win Svr CALs): $967 WinSvr + CAL $967 Total Pay Total Yr1 Cost to Customer (O365 E3 + Win SVR & CALs): $12,000 O365 E3 $967 WinSvr+CAL $12,967 Total Pay Total Yr. 1 Cost to Customer (O365 E3 15% off + Win SVR & CALs): 10,200 O365 E3 967 WinSvr+CAL $11,167 Total Pay Total Partner Incentive (10% margin and 1% VAR Office/Core Incentive) $97 Margin $9 Incentive $106 Total Earn Total Partner Incentive (Advisor 23% Yr. 1 max incentive; and 1% VAR incentive + 10% Margin on Win Svr/CAL): $97 Margin $2,769 Incentive $2,866 Total Earn Total Partner Incentive (includes 10% margin and 8% VAR Cloud Incentive): $1,117 Margin $826 Incentive $1,943 Total Earn Total Yr. 1 Cost to Customer (Office Pro Plus L; SA for Win SVR/CAL): $967 WinSvr + CAL $10,794 OfficeProPlus $11,761 Total Pay Total Partner Incentive (10% margin and 1% VAR Incentive): $1,176 Margin $9 Incentive $1,185 Total Earn
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 8 8 Example Renewal: What’s in it for the customer? $594 savings on O365 E3 through Renew to the Cloud discount $30K value with E3’s extra functionality in equivalent on premise infrastructure software cost (SharePoint, Lync) $1,000/user value of rights to install the cloud services on 5 devices/user (assumes 3 additional devices) $350/device customer cash per device when refreshing hardware to Win 8.1 through corporate buyback program Up to $1,125 savings (50 total) when upgrading old devices to Win 8.1 pro through the Modern Windows offer at 15%
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 9 9 Example Renewal: What’s in it for the partner? $967 revenue on renewing the Windows Server and CALs SA $10.2k cloud migration revenue on Office 365 E3 VAR incentive rebate on all Open revenue in the deal, incl. rich cloud payout Hardware revenue on new devices in desktop refresh with migration to the cloud Value added services revenue on managed and other services provided Azure attach/cross sell opportunity with 20% rebate Customer retention with another 3-years of Microsoft technology purchases Supplier position secured in customer’s cloud migration over defined roadmap
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 10 Open Value Program Benefits Volume License Service Center Note: Renew to Cloud Offer requires purchases through OV/OVS
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 11 Partners estimate 50-95% of their revenue comes from value-added services $40+/seat $50+/seat Office 365 is a $1.5B business, one of the fastest growing in Microsoft history Over 1B people use Office: 1 in 7 people on the planet Note: Estimates are based on partner interviews so actual numbers will differ from market to market. All revenue streams are re-occurring except for “Deployment and Migration Services”, which is a one-time event Office 365 Licensing Revenue Deployment & Migration Services Managed Services and Support Add-on Projects and Solutions BaselineGoodBetterBest Low Structure of Office 365 Deal Revenue $48-240/seat $40-120/seat Help desk (i.e. Tier 1/Tier 2 support) New user set-up Updates End-user training Expansion Customization LOB integration IT infrastructure design IT planning IT training Desktop remediation Assessment/planning Migration of data Establishment of service = Recurring High Microsoft by the Numbers February 2013
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 12 Campaign Assets
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 13 Campaign Assets
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 14 Campaign Assets
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 15 Campaign Assets * Note: Effective October 1 st, 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan. For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants, only the E3 Plan is available as an O365 Add-on SKU.
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 17 Incentive Provides payouts to partners selling Microsoft products and technologies, including virtualization, security and cloud O365 product payouts through Open License and OV/S, all other product categories through Open Value/Subscription Available July 1, 2014 – December 31, 2014 T&Cs
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 18 Incentive Cloud Champions Club Partners receive an additional 12% Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20% for Partners (21% for Tier 1). Paid as a 100% cash incentive for Champions Club Members. Available September 1, 2014 – March 31, 2015 T&Cs Azure is an open and flexible cloud platform that enables you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacenters
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 19 Incentive 20% payout on all Microsoft Azure SKUs for SMB customers through Open Value and Open License Paid through Partner Investment Engine (PIE). Available September 2, 2014 through March 31, 2015 Minimum of $1,000 of Azure Open Licenses sold during the time period. Only available for partners not participating in the US Open License rebate program or US OEM rebate program T&Cs Azure is an open and flexible cloud platform that enables you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacenters
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 20 Incentive Sell eligible Windows 8.1 Pro devices and earn incentives Tier 1 Resellers receive $3 per unit on sales of Windows 8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50% Co-op and 40% rebate funds Tier 2 Resellers receive $1.5 per unit on sales of Windows 8 Pro Featured PCs and $3.5 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100% as rebate funds. Learn more on the Windows Devices Marketing HubWindows Devices Marketing Hub Sign Up, T&Cs Thinner, lighter and faster. Consistent platform across form factors
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 21 OLS Advisor Fees Incentive Partners selling, deploying and managing through the Microsoft Online Portal (MOP) are eligible for certain incentives Must be designated Partner of Record (POR) for each Online Service advised and purchase Accelerator eligibility, currently via Cloud Accelerate, will moved to MPN Competencies on October 1, 2014 T&Cs
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 23 Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts, ranging from web to direct marketing to events. If you're thinking about reaching out to your customers, check out these materials to help you get started
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 24 The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives, with important details and key links. Updated monthly and available on the SMB Partner Center
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 25 SMB Partner Center
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Microsoft Confidential. All Offers and Incentives subject to T&Cs 26 Include offers in every customer conversation Prep for SA renewals to expand deal size and establish a roadmap Attach Windows 8.1 devices and your value added services Leverage Ready-to-Go for quick and easy demand generation Lead with cloud, the new annuity! Initiate customer conversations, build pipeline, close deals
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