1. Beautiful City – Healthy Bottom Line How a Community’s Design & Aesthetics Impact the Local Economy May 30, 2013 Costa Mesa Hilton Ken Ryan 4 th Annual City Infrastructure Summit

2. in·fra·struc·ture [in-fruh-struhk-cher] basic physical and organizational structures needed for the operation of a society or enterprise.

3. “If you only design menus that are essentially junk or fast food, the whole infrastructure supports junk” - Jamie Oliver

9. Trees - Property Value Increase Source: Arborist News / International Society of Arboriculture

10. Trees - Property Value Increase Source: Arborist News / International Society of Arboriculture

11. Aesthetic Value View Species Maturity Size Location Design Function > 5 - 15% Source: Urban Forestry Network

12. Landscape Impact Source: The Appraisal Institute / 23,000 Professionals / 60 Countries Worldwide Added resale value Community / Neighborhood upside Hardscape & softscape equally valuable Sales expedited Energy efficient cost saving Safety considerations

25. Beautiful City – Healthy Bottom Line How a Community’s Design & Aesthetics Impact the Local Economy May 30, 2013 Costa Mesa Hilton Ken Ryan 4 th Annual City Infrastructure Summit