1. Cornerstone Training What is a Cornerstone:
Something That is Fundamentally Important.
The First Stone of a New Building.
The Basics or Beginning from which to Build. 1

2. What is Cornerstone Training?
The Basics in 5 Sixty-Minute Modules
Mannatech-Approved Method for Associates to Train Associates
A Duplicatable Way to Create a Culture of Training 2

3. What is Cornerstone Training? The Basics in 5 Sixty-Minute Modules
As You Grow & Need To Know 3

4. What is Cornerstone Training
What is Cornerstone Training? Mannatech-Approved Method for Associates to Train Associates
On the Web
On Mannatalk
One on one
In Home Meetings
Training Meetings
Area or Regional Events 4

5. What is Cornerstone Training
What is Cornerstone Training? A Duplicatable Way to Create a Culture of Training
Watch It
Learn It
Do It
Improve It
Let’s Get Started 5

6. Compliance What is Compliance, and why is it important?
Welcome, and thank you for taking the time to learn more about Mannatech, its products and the opportunities we offer through the Cornerstone Training system. In this module, you are going to learn what compliance is and why it is important. We’ll cover when and how you may use Mannatech's trademarks, logos, etc; use of promotional and product claims; and third-party materials. These are all the information you need to maintain a compliant business.
What is Compliance, and why is it important?
Use of trademarks, logos and patents
Product Claims - what you can say
Use of promotional and Third-party Materials
Maintaining a Compliant Business 6

7. What is Compliance?
So what exactly does being compliant mean? 7

8. To Be Compliant Means…
… you are conducting an ethical business in accordance with Mannatech’s Policies and Procedures and acting within the boundaries set by DSHEA (Dietary Supplement Health Education Act).
As a Mannatech Associate, Compliance means you are abiding by the company’s policies and procedures, embracing Mannatech’s Code of Ethics and acting within the guidelines set by The Dietary Supplement Health and Education Act of 1994, otherwise referred to as “D-shay” for promoting and educating people about health supplements.
This act specifically states “…consumers should be empowered to make choices about preventative health care programs based on data from scientific studies of health benefits related to particular dietary supplements…”
It is this act that empowers us to take this incredible discovery to market as a dietary supplement and use the science behind the product to promote its benefits and distinguish it from other products claiming to offer the same benefits. 8

9. Why Do We Need Compliance?
Our founder, chairman and CEO, Sam Caster summed it up best: “As Mannatech Associates, we are on a Mission with Purpose: To share the gift and to be ‘good stewards’ of the gifts we’ve been given to share.”
So be a good steward. Remember Mannatech products are not intended to diagnose, treat, cure, mitigate or prevent any disease. (Never discourage anyone to forego traditional medical treatment since they take Mannatech products.)
“As Mannatech Associates, we are on a Mission with Purpose:
To ‘share the gift’ and to be good stewards of the gifts we’ve been given to share.”
Sam Caster, Founder, Chairman and CEO 9

10. We Need Compliance…
To preserve the future of Mannatech and our mission of Sharing the Gifts of Hope, Health and Opportunity
To be good stewards of our products
To put it simply, we need Compliance to preserve the future of Mannatech and our Mission of Sharing the gift - Hope, Health and OpportunityTM.
Unlike most companies in our industry, we have something of extraordinary value to protect. Our products are so unique and of such great value to everyone that it would be a disservice to the public, Mannatech, and our family to say or do anything in violation of the laws and regulations within which we must work. In addition, because of the magnitude of the opportunity being made available to all Associates, there are company policies plus ethical and regulatory guidelines that we must uphold.
Your compliance and the company’s enforcement and promotion of ethical business practices will ensure your business and Mannatech as a whole will continue to earn respect and credibility. 10

11. Where Do I Go for Compliance Information?
Now that we know why compliance is important, let’s talk about where you can find the information you need to maintain a compliant business. 11

12. Compliance References
Associate Policies and Procedures
Associate Code of Ethics
Compliance Guide
Mannatech offers three references that are essential for you to review:
Our Associate Policies and Procedures
Our Associate Code of Ethics
And our Compliance Guide
Each of these reference tools will provide the tools you need to successfully start your Mannatech business. Let’s take a closer look at each one. 12

13. Associate Policies and Procedures
The Policies and Procedures serve as a guide for Associates to successfully build and maintain their businesses as Independent Distributors.
Mannatech is committed to developing a strong relationship with you and providing you with the necessary tools to start, strengthen, and maintain your business.
In your first sign-up order shipment from Mannatech, you received a copy of Mannatech’s Associate Policies and Procedures. The Policies and Procedures are the guidelines to making the most of your Mannatech business.
As an Independent Associate, it is important for you to understand and follow all the terms and conditions within the Policies and Procedures. Please take the time to thoroughly review them. The Policies and Procedures covered in this guide will help you make the best decisions possible as they relate to your Mannatech business.
Just as the Policies and Procedures establish the boundaries for the way you build and maintain your business, the Associate Code of Ethics outlines Mannatechs Values. 13

14. Associate Code of Ethics
The Code of Ethics serves as a guide so that Associates may act independently but in alignment with the organization and its values.
Behind every great business, great person, or great plan is a great guiding code of ethics. Mannatech’s Code of Ethics has been specifically developed so that you may act independently but always remain in aligned with Mannatech’s mission and its values.
This code reads “Mannatech, Inc is committed to fostering you in a professional and responsible networking career. The Mannatech Associate Code of Ethics sets forth fair and ethical principles and practices. Mannatech Associates agree to adhere to this code in the conduct of their business representing Mannatech and the networking profession as one committed to honesty, integrity and opportunity for all.” Uniting all Associates, the Code of Ethics ensures all Mannatech Associates agree to represent themselves, Mannatech, our products and services truthfully, with integrity and in a compliant manner.
As we mentioned in “The Mission” module, Mannatech is a proud member of the Direct Sales Association (DSA.) We believe their mission closely reflects the heart of Mannatech and supports our own Code of Ethics. For more information on the DSA’s Code of Ethics and organization, please visit For more information on Mannatech’s Code of Ethics, please review the packet you received in your sign up order shipment from Mannatech. You can also find a PDF version available for download any time in the Mannatech Community section of the Mannatech Web site:
Now let’s take a look at the next tool that is essential to understand compliance – the Mannatech Compliance Guide. 14

15. Compliance Guide Handy, pocket-sized reference guide
A quick reference to help you make informed decisions
As you have probably surmised by now building a great business takes effort and commitment. Mannatech understands that all this information can be a little confusing. So we created an informative guide to help you navigate through compliance issues. This handy pocket-sized reference guide will quickly give you the answers you need to make informed decisions. The color-coded categories make it simple to understand the proper use of written materials to share our gift and prospect for new Associates.
Green means you may safely proceed with the use of Mannatech-produced materials to promote our products, business, and education of our consumers.
Yellow means you should be cautious when using other materials, references, or educational pieces not produced by Mannatech. These materials are commonly referred to as third-party. We will talk more about these materials in the training module.
Red means you should avoid the use of materials that may present dangerous legal and regulatory issues.
As you can see this is an important guide that you need to successfully develop your business. However, you should remember that it is intended for use with Mannatech’s Associate Policies and Procedures and Code of Ethics, not as a replacement for them. 15

16. Patents filed protecting proprietary rights
Trademarks, Logos
and Patents
Now let’s look at some specific areas you’ll encounter where compliance may get a little confusing. First, let’s look at Mannatech’s trademarks, logos and patents and how they are used.
Starting and promoting your Mannatech business is exciting and we know you want to get started right away sharing the gift with as many people as possible. In doing so, please remember: if you plan on advertising your business (i.e. newspapers, magazines or church bulletins), Associates should only use only Mannatech’s pre-approved ads ready for your use. Simply add your contact information, and you’re off and running.
Also, as a Mannatech Independent Associate, you should always identify yourself as an Independent Associate. When you promote your business, proudly use the Mannatech Independent Associate logo.
Finally, let’s discuss our patents. While we are especially proud of our proprietary products and the patents they have been awarded, the information included in the actual filing should not be used as a source for promoting the company’s products. We will review proper product claims next.
For more detailed information visit the Mannatech Website and go to the Mannatech community. Once you have logged into the Community, simply select “What’s New” then Proper Use of the United States Patent”
Patents filed protecting proprietary rights 16

17. Product Claims Product Guide
Contains
Product and Ingredient information
Label Information
Product Claims
Good Manufacturing Practices (GMPs)
Safety and Quality Information
It is very important to properly use Mannatech’s logo, trademarks, and patent information. It is equally important to understand the kinds of claims that can be made about Mannatech products and where you can find them.
A great place to get reliable information on Mannatech products is the Product Guide. Mannatech’s Product Guide brings you comprehensive product and ingredient information, including label information and product claims you may share with others. The Guide also highlights our scientific leadership team and explores the topics of optimal health, wellness, GMPs, safety, quality, and more. For additional information about the products, go to the Mannatech Community section of the Mannatech corporate Website. Remember: Acceptable claims vary by country, so be sure to check the product information sheets for your country of operation!
Let’s look at what makes a product claim acceptable and some examples of product claims you can find in the Product Guide.
Remember, acceptable claims vary by country, so be sure to look at the product information sheets for your country of operation! 17

18. Product Claims What is a Proper Claim?
According to the Federal Trade Commission, a product claim is a statement that clearly and fairly describes an attribute of the product that can be substantiated and is not deceptive.
Example: Advanced AmbrotoseTM is designed to support effective cell-to-communication.*
Testimonials are not substantiation!
According to the Federal Trade Commission, a product claim is a statement that clearly and fairly describes an attribute of the product that can be substantiated and is not deceptive.
Before a statement describing Mannatech products can be made, it must be substantiated. Mannatech has the sole right and responsibility to develop and substantiate claims for its products.
Here is an example of a proper product claim that has been substantiated. “Advanced AmbrotoseTM is designed to support effective cell-to-cell communication.”* Keep in mind that everyone is different and may have different life stories about the products. Life stories are personal testimonials of associate experiences and are not acceptable substantiation for product claims! Please remember that your life story is important and should always be shared as your unique experience and not as a substantiated claim about our products.
Let’s look at what can be said……………
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. 18

19. Product Claims What You Can Say?
As a general rule, avoid the words
diagnose, cure, treat , prevent, illness, disease, conditions, mitigate
when discussing Mannatech’s products.
It is important to understand what you can and can’t say about Mannatech’s products. As a general rule, avoid the words diagnose, cure, treat and prevent when discussing Mannatech products. Instead, use the following………………..
WRONG
WAY 19

20. Product Claims Appropriate General Statements
Mannatech’s products are designed to optimize general health and well-being.
Mannatech’s products provide the raw materials for the body to use to promote optimal cellular communication.
If you are facing a challenge in life, you can benefit from better nutrition.
Mannatech’s products are designed to optimize general health and well-being.
Mannatech’s products provide the raw materials for the body to use to promote optimal cellular communication.
If you are facing a challenge in life, you can benefit from better nutrition.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. 20

21. Product Claims Appropriate General Statements
Better nutrition can improve your quality of life.
Good nutrition supports good health.
The body knows how to maintain health and has healing mechanisms.
The better cells communicate, the healthier they will be.
Mannatech’s products are designed to optimize general health and well-being.
Better nutrition can improve your quality of life.
Good nutrition supports good health.
The body knows how to maintain health and has healing mechanisms.
The better cells communicate, the healthier they will be.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. 21

22. Product Claims Appropriate General Statements
Scientists have known for years that the body has the ability to maintain itself. The challenge is to provide the body what it needs to maintain health and help it repair and regenerate.
The cell is where health begins.
Healthy cells help make healthy tissues that help make healthy organs that help make healthy systems that help make healthy bodies.
Scientists have known for years that the body has the ability to repair and maintain itself. The challenge is to provide the body what it needs to maintain health and to help it repair and regenerate.
The cell is where health begins.
Healthy cells help make healthy tissues that help make healthy organs that help make healthy systems that help make healthy bodies.
As you can see, there are lots of great options for you to use when sharing information about our products. Let’s take a look at some more tools that you can use to get additional information about the products.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. 22

23. Product Claims Specific Disease Conditions
What if someone asks me about the products and a specific disease or condition?
Nutritional supplements are designed to improve your quality of life, regardless of your state of health.
Despite all these great statements, there’s a big question that most people have about the products. They may want to know about the products’ effectiveness with specific disease conditions. If you are asked this kind of question by someone, let him/her know that nutritional supplements are designed to improve your quality of life, regardless of your state of health.
Making proper claims about the products is one of the most important responsibilities you have as an Independent Associate. Taking the time to review the proper materials will help equip you with the tools you need to be successful.
Now let’s look at the types of materials Mannatech recognizes as Compliant. 23

24. Definition of Materials
Mannatech Promotional Materials - Marketing materials produced by Mannatech that have been reviewed for compliance
Mannatech Educational Materials B “Label-exempt” material
Generic Materials (Third party) - Materials that do not reference, explicitly or implicitly, the company, products or business opportunity
Earlier we discussed what is compliance and what reference materials we offer about compliance. Now we are going to look at the three categories of materials that Associates may be exposed to and which of them are considered compliant.
MPMs or Mannatech Promotional Materials – marketing materials produced or approved by Mannatech that use Mannatech’s brand in connection with Mannatech’s products or business opportunity – may be used in conjunction with the sales of Mannatech products or business opportunity.
In addition to MPMs, you may come across “educational ” and “generic” materials.
Educational materials are also known as 403B “Label-exempt” materials. Generic Materials are those that do not reference, explicitly or implicitly, the company, products or business opportunity.
Let’s consider each in greater detail. 24

25. Definition of Materials Mannatech Promotional Materials
Mannatech produced and/or approved materials that use Mannatech’s brand.
Can be used in connection with the products or business opportunities.
MPMs (Mannatech Promotional Materials) are materials produced and approved by Mannatech which use Mannatech’s brand in conjunction that Mannatech’s products or business opportunity. You may use them in connection with the sale of Mannatech products and business opportunity.
MPMs are great tools to use to start your business and attract prospects. There are a variety of options to choose from. You received many of these items in your Sign-Up Pack, such as the Product Guide, the “What Everybody Needs” DVD, the Compensation brochure, and much, much more.
Visit the Mannatech Community and click on Mannatech Promotional Material link to learn more about exciting MPMs that can help you achieve your Associate business goals.
Besides to our MPMs, did you know that there are two other types of educational materials that may be used in the United States? They are either “Label” or “Label exempt.” 25

26. Educational Materials Governing Bodies and Act
Federal Trade Commission (FTC)
Food and Drug Administration (FDA)
Dietary Supplement Health and Education Act (DSHEA)
To begin the discussion on “Labeling”, what governing bodies and laws regulate Mannatech, its products and business practices. They are the Food and Drug Administration (FDA), the Federal Trade Commission (FTC), and the Dietary Supplement Health and Education Act of 1994 (DSHEA). Each one impacts the way we label our products.
Here’s what the FTC considers labeling.
DSHEA 26

27. Educational Materials United States
Federal Food, Drug, and Cosmetic Act 21 U.S.C. §321(m) provides
“The term labeling means all labels and other written, printed or graphic matter upon any article or any of its containers or wrappers, or (2) accompanying such article.”
The Federal Food, Drug, and Cosmetic Act, section 21, u.s.c 321(m) states “The term labeling means all labels and other written, printed or graphic matter upon any article or any of its containers or wrappers, or (2) accompanying such article.” 27

28. How to Recognize “Labeling”
Specifies a company, e.g. Mannatech
Specifies a brand name, e.g. Advanced AmbrotoseTM
Contains a “Structure-Function Claim”, e.g. “supports immune health”
Contains mandatory disclaimer: “This statement has not been evaluated by the FDA. This product is not intended to treat, diagnose, cure or mitigate any disease.”
Here is an example of labeling: As you can see, the label lists a specific company (Mannatech). It has a specific brand name (Advanced AmbrotoseTM), and it contains a specific function claim (supports immune health.) But, most importantly it contains a mandatory disclaimer: “ This statement has not been evaluated by the FDA. This product is not intended to treat, diagnose, cure or mitigate any disease.”
It is not always easy to recognize “labeling.” It is important to remember that not all “labeling” meets the criteria listed here. Information attached to a product or product-specific (written) information may be deemed “labeling.” For example, If an is sent to someone that discusses disease conditions and Mannatech products, that may be considered “labeling” as it relates to the product.
There are other examples: 28

29. How to Recognize “Labeling”
Specifies a company, e.g. Mannatech
Specifies a brand name, e.g. CardioBalance®
Contains a “Structure-Function Claim”, e.g. “Heart Care Formula”
Contains mandatory disclaimer: “This statement has not been evaluated by the FDA. This product is not intended to treat, diagnose, cure or mitigate any disease.”
This is a Mannatech Product Information Sheet. As you can see, it has a specific company (Mannatech). It has a specific brand name (CardioBalance), and it contains a specific function claim (heart care formula.) But, most importantly, it contains a mandatory disclaimer at the bottom: “ This statement has not been evaluated by the FDA. This product is not intended to treat, diagnose, cure or mitigate any disease.” Keep in mind that labeling is not limited to an actual label on a bottle of product.
There’s another example: 29

30. How to Recognize “Labeling”
Specifies a company, e.g. Mannatech
Specifies a brand name, e.g. ImmunoSTART®
Contains a “Structure-Function Claim”, e.g. “Formulated to provide immune system support”
Contains mandatory disclaimer: “This statement has not been evaluated by the FDA. This product is not intended to treat, diagnose, cure or mitigate any disease.”
This label has a specific company (Mannatech). It has a specific brand name (ImmunoSTART®), and it contains a specific function claim (formulated to provide immune support system.) But most importantly, it contains a mandatory disclaimer: “ This statement has not been evaluated by the FDA. This product is not intended to treat, diagnose, cure or mitigate any disease.”
By now you may be wondering why the mandatory disclaimer is important. Earlier we discussed appropriate product statements and where to find them. There are at least two dangers of ignoring the mandatory disclaimer and making drug claims about the products. 30

31. Two Dangers of Drug Claims
“Secondary health hazards”—consumers relying on “drug-type claims” and discontinuing use of conventional drug therapy, causing their condition to worsen.
Suggestions of “treatment, diagnosis, cure, or mitigation of disease” could remove the products from the dietary supplement category into the drug category, rendering the product(s) an unapproved new drug and requiring withdrawal from the market.
It is important not to make the suggestions of “treatment, diagnosis, cure, or mitigation of disease“ when referring to Mannatech products. This could remove the products from the dietary supplement category and force them into the drug category, rendering the product(s) an unapproved new drug and requiring withdrawal from the market. Also, it could cause “secondary health hazards“—consumers relying on “drug-type claims” and discontinuing use of conventional drug therapy, causing their condition to worsen. It is very important to always refer to the product information and claims that have been provided by Mannatech.
Earlier we mentioned that there was a distinct difference between label and label-exempt materials. Let’s talk about label-exempt materials in the U.S. You may know them as “Educational Materials.” You define “third party” as generic. 31

32. “403B Label-Exempt” Materials Dietary Supplement Labeling
A publication, including an article, a chapter in a book, or an official abstract of a peer-reviewed scientific publication that appears in an article and was prepared by the author or the editor of the publication which is reprinted in its entirety, shall not be defined as “labeling” when used in connection with the sale of a dietary supplement to consumers when it:
is not false or misleading.
does not promote a particular manufacturer or brand of a dietary supplement.
is displayed or presented, or is displayed or presented with other such items on the same subject matter, so as to present a balanced view of the available scientific information on a dietary supplement.
if displayed in an establishment, is physically separate from the dietary supplements and
does not have appended to it any information by sticker or any other method.
Here are the main things you need to understand about labeling exemptions as defined by DSHEA. A publication as defined by 403 B(a), used in connection with the sale of a dietary supplement to consumers, shall not be defined as labeling when the following guidelines are followed:
1) It is not false or misleading.
2) It does not promote a particular manufacturer or brand of a dietary supplement.
3) It is displayed or presented, or is displayed or presented with other such items on the same subject matter, so as to present a balanced view of the available scientific information on a dietary supplement.
4) If displayed in an establishment, it is physically separate from the dietary supplements, and
5) It does not have appended to it any information by sticker or any other method.
Understanding what publications can be considered label-exempt is key to building a solid foundation for your business. 32

33. “403B Label-Exempt” Materials (U.S. Only)
Not false or misleading.
Doesn’t promote a particular manufacturer or brand of a dietary supplement.
It is displayed or presented, or is displayed or presented with other such items on the same subject matter, so as to present a balanced view of the available scientific information on a dietary supplement.
If displayed in an establishment, it is physically separate from the dietary supplements.
Does not have appended to it any information by sticker or any other method.
Here is an example of a label exempt publication as defined by 403 B(a). Once again it is 403 B(a) if:
1) It is not false or misleading.
2) It does not promote a particular manufacturer or brand of a dietary supplement.
3) It is displayed or presented, or is displayed or presented with other such items on the same subject matter, so as to present a balanced view of the available scientific information on a dietary supplement.
4) If displayed in an establishment, it is physically separate from the dietary supplements, and
5) It does not have appended to it any information by sticker or any other method.
Therefore these types of materials cannot be used to promote a specific product or brand.  If you use them at a meeting in which you are sharing the opportunity to join Mannatech with others, the label-exempt material needs to be physically separate from any non label-exempt materials. Keep in mind that no business cards can be attached to them. Also, you should refrain from talking about them during the meeting.  For more information please refer to Section 2.11 of the Policies &Procedures.
Now let’s take a look at generic materials. You may know them as third party material. 33

34. Generic Materials
Something is “generic” if it cannot be linked back to the company or the products in any way.
For example, a material is not “generic” if it contains: - Company name - Company logos - Company trademarks - Copyrighted materials and graphics - Pictures of corporate representatives, employees, officers or directors
What makes something generic? Something is generic if it cannot be linked to the company or products in any way.
For example, a material is not “generic” if it contains:
Company name
Company logos
Company trademarks
Copyrighted materials and graphics
Pictures of corporate representatives, employees, officers or directors
Associate Policies & Procedures Section 2.10 34

35. Is the Product Shown Below Generic?
Take a look at this picture. Do you consider this product labeling generic? You are correct if you said “No!” Since the label has information that can be linked to Mannatech, the label isn’t generic.
Let’s look at appropriate use of generic material.
NO!! - Why not? 35

36. The Use of Generic Material
Not reviewed by Mannatech for compliance.
Ask if unsure! “Has this material been reviewed by best qualified legal counsel as label-exempt?”
Use only for your own educational purposes.
Never attach Mannatech’s name or product names to Third Party material or it will be considered “labeling.
Earlier we mentioned that generic or third-party materials shouldn’t be used for product information. These can be materials produced by independent vendors and purchased by Mannatech Associates to use for their own educational purposes. However Mannatech does not review them for compliance. Keep in mind that they are not approved labeling materials and may not qualify as 403B label-exempt. If you are unsure, ask “Has this material been reviewed by qualified legal counsel as label-exempt?” If you use generic material make sure you avoid attaching Mannatech’s name or product names to the material or that material will be considered “labeling” as previously described. Remember these materials shouldn’t be used in connection with the sale of any Mannatech product.
Remember, generic material should be used only for educational purposes. 36

37. Identifying Generic Material
“The Miracle Cancer Cure”
The book does not endorse or otherwise mention any particular supplement brand.
The author/publisher does not sell the herbal supplement and does not have any material connection to any marketers of the herb.
As non-commercial speech, the book itself would not be subject to the FTC's jurisdiction over advertising.
Here’s the title of a book that might be used for your own personal educational purposes. Notice the book’s title doesn’t endorse or otherwise mention any particular supplement brand. Also, it is important to understand that the author/publisher cannot sell the herbal supplement or have any material connection to the marketers of the herb if the book is to be considered generic. Because it is considered non-commercial speech, the book itself wouldn’t be subject to the FTC’s jurisdiction over advertising. For example, if the book is used to promote Mannatech’s products, it will no longer be considered labeling-exempt and would be subject to FTC scrutiny as advertising. 37

38. Identifying Generic Material
If a marketer of the herb referred to the book in advertising materials (for instance, by quoting the title and using excerpts to describe the anti-cancer benefits of his/her product), such references would likely be considered advertising or even labeling.
The advertiser and marketer would be responsible for substantiating any claims about the advertiser's product that are conveyed by these references.
However, the book would be considered advertising if a marketer of the herb referred to in the book advertising materials. For instance, if an advertiser quotes the title and uses excerpts to describe the anti-cancer benefits of their product, such references would likely be considered advertising or labeling. The advertiser and marketer would be responsible for substantiating any claims about the advertiser's product that are conveyed by these references.
It is important to understand that the advertisements and labeling must be truthful, accurate and not misleading. Advertisers (marketers) must have adequate substantiation for any claim they make in advertising.
Just because an article or book is generic does not necessarily mean that it is 403B compliant. While Mannatech does not review or endorse these materials, great care should be taken when using them for educational purposes. Always ask, “Has this material been reviewed by qualified legal counsel as label-exempt 403B compliant?”
Now that you understand 403B Label Exempt, here’s where you can find these materials. 38

39. Educational Materials?
Where Can I Get
Educational Materials?
GlycoScience.org—peer-reviewed educational site
Company-sponsored events
ALL vendors selling printed materials and other media at company-sponsored events are required to ensure that their materials are compliant with all applicable laws.
Always ask: “Has this material been reviewed by qualified legal counsel as label-exempt 403B compliant?”
Bookstores, online vendors, etc.
A good place to find educational materials is GlycoScience.org. These articles have been through a peer-review process and are considered label-exempt or 403B compliant.
Other educational materials can be purchased at company-sponsored events.
All vendors selling printed materials and other media at company-sponsored events are required to ensure that their materials are compliant with all applicable laws.
Also, you can find them at bookstores, online vendors, etc.
Always ask, “Has this material been reviewed by qualified legal counsel as label-exempt 403B compliant?”
Let’s change gears now. You’ve learned about compliance, why it is important, the governing bodies, and how they impact us. But, now we are going to discuss another area of importance for your Mannatech business. We’ll look at the type of meetings you can host as an Independent Associate of Mannatech. 39

40. Opportunity Meetings and Educational Meetings
DSHEA provides guidelines for meetings. There are guidelines for two types of meetings: Opportunity and Educational. If you choose to have one of these meetings you must first understand the difference between them. What is the difference? First remember mind that each country has its own laws on what differentiates Opportunity Meetings from Educational Meetings. Always find out in advance what the laws are in that country before conducting a meeting.
There are two types of meetings and you can choose which one to have. 40

41. What is an Opportunity Meeting?
This is a meeting open to the general public.
Attendees may give their own testimonials.
Mannatech-approved educational materials can be made available, but must be placed separately from products.
Educational materials CANNOT be discussed at the meeting.
Opportunity Meetings are meetings open to the general public where attendees other than the meeting host may give their own testimonials. Mannatech – approved educational material can be made available, but keep in mind that the material must be placed separately from any products that may be on display. It is important that you do not discuss educational materials during the meeting. Simply make them available for attendees to pick up if they choose.
Here are some tips for hosting a successful Opportunity meeting: 41

42. Guidelines for Hosting Opportunity Meetings
DO:
Separately display any Mannatech-approved educational materials.
State the required disclaimer if questioned about the relationship between good nutrition and a specific condition.
Mention that educational materials are available only if questioned about a specific disease condition during the meeting.
In an Opportunity meeting in the U.S., you can:
Separately display any Mannatech-approved educational materials from anything that endorses a product or manufacturer of the product.
Be sure to state the required FDA disclaimer if questioned about the relationship between good nutrition and a specific condition.
*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Mention that educational materials are available separately only if questioned about a specific disease condition during the meeting, but keep in mind that they can not be distributed with or attached to any Mannatech material.
In addition to these tips every successful meeting host must consider what precautions they need to take to ensure a successful meeting. Let’s look at some of them. 42

43. Guidelines for Hosting Opportunity Meetings
AVOID:
discussing Mannatech-approved educational materials containing medical/physiological information (including GlycoScience.org)
discussing the effects of product ingredients beyond the labeling claims.
attaching educational materials to product, product information, or business cards.
Precautions to take in an Opportunity meeting in the U.S. include:
Avoid discussing Mannatech-approved educational materials containing medical/physiological information (including GlycoScience.org)
Avoid discussing the effects of product ingredients beyond the labeling claims.
Avoid attaching educational materials to product, product information, or business cards.
Now that you have learned some tips to help you have successful meetings, here are some special pointers about testimonials in meetings. 43

44. Testimonials Sharing Life Stories
Meeting leaders must begin by stating:
Mannatech nutritional products are designed to promote health and general well-being.
An opportunity is being given for individuals to come forward and tell the audience about their personal experiences with the products.
Individuals who come forward must relate only their own experience or the experience of family members who live in the same household.
When giving testimonials, meeting leaders must begin by stating:
Mannatech nutritional products are designed to promote health and general well-being.
This is an opportunity for individuals to come forward and tell the audience about their experiences with the products.
Individuals who come forward must relate only their own experience or the experience of family members who live in the same household.
There is still one more consideration that must be done to ensure that product testimonials will be successful. 44

45. Before and After a Testimonial
“Bookend” each testimonial section with the disclaimer that Mannatech products are not intended to treat, cure, mitigate or prevent any disease or health condition.
Don’t give your personal testimonial if you are the meeting host.
Don’t summarize a testimonial after it is given.
Look at the picture of the books. What is holding them neatly together? You are right if you said bookends. Just as bookends keep books organized and in place at the beginning and end of a row, you must make sure that before and after the testimonial:
Bookend each testimonial section with the disclaimer that “Mannatech products are not intended to treat, cure, mitigate or prevent any disease or health condition.”
Meeting hosts are not allowed to give their personal testimonial, and you must be careful not to summarize the testimonials after they are given.
So when can you share your own experiences with the products? 45

46. Always Remember
When you are talking to someone one on one, tell them your own personal experience with the products.
DO NOT write that experience down or record it and use it to promote the products - it becomes “labeling” under the law and, depending on what you record, it is quite possibly illegal.
Your personal experiences are important and will help your prospects understand why you are so excited and want to share this gift with them. So when can you share your experience? Any time you talk to someone one on one.
It is very important that you never write that experience down, record it or use it to promote the products. In these instances, and as we reviewed earlier, it becomes “labeling”.
Now let’s talk about Educational meetings. 46

47. What is an Educational Meeting?
An educational meeting is designed to discuss the scientific underpinnings of Mannatech’s products. Recruiting may not occur during or immediately after the meeting.
As you may already know, the study of glyconutrients is fairly new to the scientific community. It can be difficult to find a lot of reliable and easy-to-understand information about glyconutrient products. An educational meeting is a great way to discuss the scientific underpinnings of Mannatech’s products. This meeting is designed to educate your attendees about this emerging science. An informed prospect is better equipped to embrace the products and the business. Typically these meetings are led by experts in the field. To learn more go to Meetings in the Mannatech Community Web-page on the Mannatech.com website.
Keep in mind that no recruiting may occur during or immediately after the meeting. You will need to follow up with the attendees at another time outside of the meeting.
Now that you understand Opportunity and Educational meetings, let’s look at Compliance on the Internet. 47

48. Web-sites Compliance and the Internet
Use only MannapagesTM or Mannatech-licensed Web-sites to promote Mannatech products.
Do not create or maintain a website using Mannatech’s logo, trademarks, copyrights, product names or pictures or any testimonials.
Do not add a hyperlink to the corporate website, your MannaPage, GlycoScience.org or to other sites containing testimonials from your Web-site.
Some things you need to know about compliance and the internet: Only Mannatech-licensed Web-sites may be used to promote Mannatech products. Associates are not permitted to use Mannatech’s logo, trademarks, copyrights, product names or pictures, any testimonial, or an independently produced Web-site. Hyperlinks from your personal Web-site to the corporate website, your Mannapage, GlycoScience.org or other sites containing testimonials from your Web-site are prohibited as well.
Now for some closing thoughts on this module. 48

49. Closing Thought: Be a Good Steward
Mannatech products are not intended to diagnose, treat, cure or prevent any disease.
Use only Mannatech-produced materials to promote the company and its products.
Never encourage someone to forego traditional medical treatment in lieu of Mannatech products.
NEVER use disease protocols.
Remember, be a good steward. Mannatech products are not intended to treat, cure or prevent any disease. Use only Mannatech- produced materials to promote the company and its products. Never encourage someone to forego traditional medical treatment while using Mannatech products. Be sure not to use disease protocols.
By implementing these basic guidelines in your business, you will be on the road to success.
Thank you. 49