1. 1 New Estimates of Broadband Supply and Demand June 17, 2005 Wei-Min Hu and James E. Prieger Department of Economics University of California, Davis jeprieger@ucdavis.edu

2. 2 Broadband Access to the Internet  The Latest Dimension of the Digital Divide –U.S. Telecommunications Act of 1996: encourages the “reasonable and timely” deployment of broadband to all Americans. –FCC has considered whether to add broadband to the Universal Service program. –Therefore, the diffusion of broadband requires measurement and scrutiny.

3. 3  This Study –Examines the supply and demand sides of the end-user broadband market. –Uses an unexploited dataset of where DSL is available and where it is subscribed to. –Research Questions:  What role do race, ethnicity, and income play in the supply and demand decisions?  What is the role of competition in telecommunications for broadband S&D? Broadband Access to the Internet

4. 4 Plan of Talk  Background on Broadband Internet Access  Describe the Data  Results –Deployment –Demand in areas where DSL is supplied  Conclusions

5. 5 Market Shares of Broadband Technologies in the U.S. Residential and Small Business Broadband Lines (National, 2000)

6. 6 Broadband is Increasing in the U.S.

7. 7  In 2000, Ameritech was required by regulators to say where DSL was available. –Condition for merger approval with SBC –Ameritech lagged behind other BOCs  Ameritech provided a list of their DSL subscribers by ZIP+4. –Data are binary: DSL is subscribed to by at least one household in the ZIP+4 area –Also know the earliest subscription date for the ZIP+4 area. The Data

8. 8  Supplement with: –GIS data on ZIP+4 locations –A telecommunications central office database (GIS) –Census data on demographics (block level) –Census data on business characteristics (ZIP code level) –FCC list of ZIP codes with at least one CLEC.  Eventually will add: –Cable company information (cable modem) –More complete CLEC information

9. 9 DSL Subscribers in the Ameritech Region

10. 10 Characteristics of DSL Deployment  DSL is implemented in the LEC’s Central Office –As a marketing decision, is available to all neighborhoods in area… –but only if they are close enough to CO –Transmission speeds degrade beyond 2.2 miles.  Ameritech clearly had 1.5 miles as a threshold  The distance threshold is clearly visible:

11. 11 DSL Diffusion in Illinois: April 1999

12. 12 DSL Diffusion in Illinois: June 1999

13. 13 DSL Diffusion in Illinois: August 1999

14. 14 DSL Diffusion in Illinois: Oct. 1999

15. 15 DSL Diffusion in Illinois: Dec. 1999

16. 16 DSL Diffusion in Illinois: Feb. 2000

17. 17 Implications for Supply and Demand Estimations  Deployment decision: –The marketing characteristics of the whole central office area aren’t relevant, just a subset.  Demand decision: –Need to restrict attention to households within 1.5 miles of the central office.  This matters most in non-urban COs

18. 18 Estimation Strategy – Supply Side  Unit of decision-making: central office area.  Universe: Ameritech central offices in the five state region  Model DSL availability as a probit regression on area characteristics.

19. 19 Results of Deployment Probits

20. 20  When add all variables (estimation 4): –No race or income (!) variables are significant –CLEC presence: no significant effect –Commuting:  Work at home: +  Longer commute: + (except longest group) –Cost variables  Population density + / Rural –  Phone density +  Structure Age (proxy for age of network infrastructure): - (at least above median) Results of Deployment Probits

21. 21  Unit of Observation is Census block –Y=1 if any of the DSL ZIP+4’s fall into that block –So at least on household or business subscribes in the block –Include blocks within 1.5 miles of a CO in which DSL is deployed. Estimation Strategy: Demand Side

22. 22 Estimation Strategy: Demand Side  The demand decision is a function of the utility of the relevant options DSL:U DSL =  DSL ’x+ DSL No DSL:U 0 =  –The “outside option” has to stand in for dial- up, cable modem, and no access. –Household subscribes to DSL if it gives the most utility: U DSL > 0

23. 23  Specify  DSL as standard normal: probit binary choice model  Then Prob(at least one HH in ZIP+4 area j has DSL) is where P i is (- ’x ).  Do not observe HH demographics, so assign Census block average to all HH in block.  Do MLE. Estimation Strategy: Demand Side

24. 24 Results of Demand Estimations

25. 25 Results of Demand Estimations  When add all variables: –CLEC present: demand down 2.2 % pts –Asians & Hispanics (not Blacks): - –Income: + –Household size: + –Distance from CO: -

26. 26 Diffusion Curve over Time  The coefficient on time since DSL deployed in the area implies a diffusion curve:

27. 27 Business Demand  A limitation of the structural demand model: all demand assumed from HH  Businesses account for 20% of DSL  Do not know how many firms are in Census block area  Solution: switch to reduced form probits  Business variables appear to matter –% in NAICS categories –Size of businesses

28. 28 Conclusions 1. This is an interesting, unique dataset to explore. 2. Neither race nor income matters in supply –Interesting, given the regulators’ concerns! 3. Race matters and income matter in demand estimations. –Asians, Hispanics, and other races have less D 4. Competition from CLECs doesn’t significantly affect deployment decision. 5. Competition from CLECs reduces demand for incumbent’s product.