1. P LANNING, INVESTMENT AND SUSTAINABLE LEGACY OF MAJOR SPORTING EVENTS – E URO B ASKET 2011 CASE STUDY Mindaugas Balčiūnas Lithuanian Basketball Federation

2. R ESPONSIBILITY FOR NATIONAL SPORT AND COUNTRY POPULARITY of sports in Lithuania (2011)

3. C HALLENGE – THE BIGGEST SPORTING EVENT EVER HOSTED IN LITHUANIA Organizational structure and human resources. Infrastructure and investments. Event budgeting and sponsorship. Promotion and communication. Event realization.

4. T HE GOAL – TO MAKE THE BIGGEST AND THE BEST EUROBASKET IN HISTORY More 8 teams to participate: format 24 teams; More 7 days of the event: in total 21 days of duration; More 36 games to play: overall 91 games; All games televised to more than 160 territories worldwide; More than 200 millions TV viewers; More than 350 000 fans in arenas;

5. E URO B ASKET 2011: INVESTMENTS AND INCOMES

6. B IG FINANCIAL CHALLENGE FOR COUNTRY FACING GLOBAL ECONOMICAL CRISIS Investments to infrastructure

7. O RGANIZATIONAL BUDGET INCOMES

8. T OTAL IMPACT OF AN INJECTION INTO THE ECONOMY

9. D IRECT ECONOMICAL IMPACT OF E URO B ASKET 2011

10. I NDIRECT AND I NDUCED ECONOMICAL IMPACT OF E URO B ASKET 2011

11. E URO B ASKET L EGACY Economic; Social; Promotional; Feel-good factor and life-satisfaction;

12. L ONG TERM INVESTMENT – MODERN, MULTIFUNCTION CONVENTION CENTER ' S Arena Seats capacity Žalgirio Arena15000 Šiaulių arena5500 Cido Arena6700 Klaipėdos arena5500 Alytus arena5500 Siauliai arena Panevezys arena Kaunas arena Klaipedos arena Alytus arena

13. E CONOMIC IMPACT : N UMBER OF EVENTS IN ARENAS

14. E CONOMIC IMPACT : E MPLOYMENT CREATED BY ARENAS

15. A RENAS CONTRIBUTION TO THE ECONOMY : EVENTS AND EMPLOYMENT

16. Y EARLY FINANCIAL IMPACT

17. S OCIAL IMPACT : L ESS CRIMES DURING E URO B ASKET 2011 Number of registered pretrial investigations from 2011-08-31 to 2011-09-19 and comparison with the same period in 2010 m. 2010 y.2011 y.DifferencePercentage Šiaulių36737582,18 Alytaus131129-2-1,53 Panevėžio250232-18-7,20 Kauno841767-74-8,80 Vilniaus15661377-189-12,07 Klaipėdos456369-87-19,08

18. S OCIAL IMPACT : B ASKETBALL AND SPORT BECOMES MORE POPULAR MORE KIDS ATTENDING BASKETBALL AFTER EUROBASKET 2011 10 – 30 % MORE

19. S OCIAL IMPACT : V OLUNTEERING CULTURE EXPANSION MORE THAN 1800 VOLUNTEERS SERVED THE EVENT.

20. P ROMOTIONAL LEGACY : C OUNTRY COMMUNICATION DURING E URO B ASKET 2011

21. ‚ FEELGOOD ‘ FACTOR AND LIFE - SATISFACTION TWO GUINNESS WORLD RECORDS ACHIEVED BEFORE EUROBASKET 2011 60 000 balls bouncing record Dribbling around Lithuania record

22. E URO B ASKET LEGACY CONTINUING TO GROW

23. H OW MUCH WE ARE SPENDING FOR SPORT ?

24. H OW MUCH WE ARE SPENDING FOR BASKETBALL ? MORE THAN 100 000 FANS REGULARLY INVOLVED IN BASKETBALL

25. M ONEY CIRCULATION RELATED TO BASKETBALL

26. Y EARLY ECONOMIC VALUE OF BASKETBALL IN L ITHUANIA % % ~ 1 Billion LTL Multiplier – 1,4

27. W E CELEBRATE BASKETBALL