3. CAPILANO UNIVERSITY Martin O’Mahony Manuel Villalobos Jen Dale Ben Glassen

4. HELI – CENTIVES Sky High Rewards

6. KEY TARGET MARKETS Business Travellers International The Market in China National Tourists

8. THE BUSINESS MARKET IN CHINA A Key Market Identified by Destination BC * 35,340 visits during August 2013** Price Sensitive Collective and Holistic * Destination BC Revised Service Plan (2013, Jun)** Destination British Columbia. (2013, Oct).

10. HELI – CENTIVES FOR ALL Trust Loyalty Differentiation *Accenture (n.d)

12. THE HELI-CENTIVES TIER SYSTEM Available to all Sign up for free, online Receive a Heli – Centive membership card and number in the mail Collect rewards using your membership number when you book return flights - either online or on the phone The more return flights you book, the better the rewards become PERCEIVED BRAND VALUE IS CRUCIAL!* *Accenture (n.d)

13. HELI BLUE – free sign up HELI SILVER – 5 return flights HELI GOLD – 10 return flights HELI PLATINUM 20 return flights THE HELI-CENTIVES TIER SYSTEM

14. HELI BLUE – Partners fly half price on weekends HELI SILVER – 60 minute massage at Absloute Spa HELI GOLD – Private tour of Downtown Vancouver with Landsea Tours HELI PLATINUM free night at the Fairmont Chateau Whistler free night at the Fairmont Chateau Whistler THE VISION FOR THE FUTURE

16. PARTNERSHIPS & CROSS PROMOTIONS INITIAL STARTUP: A Helijet led initiative Partnered with the Fairmont THE FUTURE VISION: Partnerships between all facets of the Tourism industry Tiered system allows for combining of different price-point products Influenced by Destination BC research

17. Loyalty program coordinator (intern)$13.50 p/h (1) Training frontline staff$2500 (2) Membership Card Printing$6500 for 20,000 cards (3) Traditional Mail$12,600(4) Website Development$2500 (5) 1.Go2HR (2013) A. 2. Go2HR (2013) B.3. Plastic Cards Printing (2013)4. Canada Post (2013).5.Shopify (2013) PRELIMINARY BUDGET

18. Helijet Website Twitter/ Facebook / Social Media Emails Current Advertising Budget & Locations FLEXIBLEDIRECT CONVENIENTINTERACTIVE CHANNELS & ADVERTISING

20. MEASURING SUCCESS 1.Online sign-up provides easy tracking of interest 2.“I was referred by…” option during sign-up allows tracking of referral points 3.Media touch points - likes, retweets, hashtags, Google searches, media coverage 4.Increased annual sales (relative to the cost of the program)

21. GOALS 1.30% of current customers sign up in 6 months 2.Membership usage of 80% or more 3.3 new partnerships & affiliations for the tiered system within a year

23. THE VISION

24. THANK YOU

25. REFERENCES Accenture. (n.d). Creating Customer Loyalty: A Customer-Centric Approach. Retrieved Oct 17, 2013, from accenture.com: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_Creating_Customer_Loyalty_A_Customer_Centric_Appro ach.pdf http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_Creating_Customer_Loyalty_A_Customer_Centric_Appro ach.pdf Canada Post. (2013). Mailing and Shipping. Retrieved from http://www.canadapost.ca/eb/business/mailing-and-shipping#canadahttp://www.canadapost.ca/eb/business/mailing-and-shipping#canada Destination British Columbia. (2013, Oct). International Arrivals - August 2013. Retrieved Oct 19, 2013, from destinationbc.ca: http://www.destinationbc.ca/getattachment/Research/Industry-Performance/International-Visitor-Arrivals/International-Visitor- Arrivals-August-2013/International-Visitor-Arrivals-August-2013.pdf.aspx Destination British Columbia. (2013, Jun). BC Revised Service Plan. http://www.destinationbc.ca/getattachment/aboutus/corporate-documents/destinationbc- revised_serviceplan_june2013_fnl.pdf.aspx http://www.destinationbc.ca/getattachment/aboutus/corporate-documents/destinationbc- revised_serviceplan_june2013_fnl.pdf.aspx Go2Hr. (2013) A. Minimum Wages. Retrieved from https://www.go2hr.ca/articles/minimum-wageshttps://www.go2hr.ca/articles/minimum-wages Plastic Cards Printing. (2013). Quantity & Price. Retrieved from https://www.printingforless1.com/pricing/pages/custom-plastic- card-printing.aspx?__utma=18375032.842466287.1382890335.1382890https://www.printingforless1.com/pricing/pages/custom-plastic- card-printing.aspx?__utma=18375032.842466287.1382890335.1382890 Shopify. (2013). Local Designers. Retrieved from http://www.shopify.ca/designers