1. Samba Bank – Mobile Website m.samba.com

2. Project Description Our focus while developing the Samba Mobile Site was on the behavioral, psychological and contextual needs of the on-the-go mobile user. Rather than a bloated offering of all the features on the main website, only the features that were most relevant in the context of the mobile user were added - such as ATM/branch locator, quick bill-payment, viewing account statements, fund transfer and more Mobile Site Login Product Information Locate / Help / Contact Desktop site

3. Project Objective Truly reflect Samba Bank’s state-of-the-art services and personalized approach to banking EasySecureOn-The-Go

4. Creative & GUI Designs Simplified Banking On-The-Go Wireframes & Interaction Design Creating detailed wireframes for different user journeys Information Architecture Grouping of information based on the user profile identified UX Strategy Crafting the user experience strategy Business Requirements Analysis, & Digital Strategy Understanding business objectives from various stakeholders and crafting a overall digital strategy UX Process

5. UX Strategy A seamless experience of a desktop site in to the mobile medium with only the features that were most relevant in the context of the mobile user User should be able to perform banking transactions with complete ease and security as he went about his daily life User should be able to locate a branch or and ATM or contact Samba anytime, anywhere The design has to seamlessly incorporate both English and Arabic —oppositely oriented languages

6. Key Features Innovative User Experience Access to most-used sections for mobile users on the homepage Easy swipe and select for viewing and comparing credit cards Ability for the users to login and make transactions from anywhere and anytime Google Maps integration for location finder

7. Information Architecture Personal Banking Accounts Credit Cards Loans Samba Gold Overview Financial Services Centers Samba Diamond Overview Financial Services Centers Offers and Promotions Credit Cards Samba Gold Samba Diamond Locate Us Nearest Branch / ATM International Locations Login SambaMobile App SambaOnline Help Contact Us FAQs English Arabic

8. Sample Wireframes Homepage

9. Sample Wireframes Inner pages

10. Why we deserve the UXie? Swipe to view Tap to select and compare The Credit Card page that has been adapted from the website was made very mobile friendly. Users can easily swipe between various available debit cards and read features and details. Comparing these Credit Cards was an even simpler and user engaging task, where one had to simply tap on the image to add it to compare.

11. Why we deserve the UXie? Select location Get location immediately Another feature that makes the mobile phone site a very important tool for Samba is the location finder. Users can not only locate a Samba Center but also have options to select special services the center provides. The whole system has been seamlessly integrated with Google Maps API and the users can view results as a map view as well as a list view