1. HIDALGO COUNTY ASSET MAPPING AND STRATEGIC PLANNING PROJECT Kickoff Meeting 4-29-09

2. Agenda  Welcome and Introductions  Meeting Purpose  Project Overview  Committee Roles and Responsibilities  Working Lunch  Next Meeting

3. Welcome and Introductions Hidalgo County Judge J.D. Salinas

4. Meeting Purpose Sofia Hernandez, Hidalgo County, Economic Development Director

5. Project Background  Hidalgo County wants to strengthen its competitive position within state, national, and global markets  Hidalgo County applied for and received a U.S. Department of Commerce/Economic Development Administration grant to develop a countywide Comprehensive Economic Development Strategy  County put out Request for Proposals for consultant  UTPA awarded contract

6. UTPA Project Team Project Overview

7.  Project Team  Deliverables  Schedule  Process  Asset Map  Strategic Plan

8. Project Team  Project Advisor, Brian Kelsey  Strategic Planner, Cristina Trevino  Project Director, Michael Uhrbrock  Database Specialist, Sai Mullapudi  GIS Specialist, Isaac Longoria  Faculty Advisor, Dr. Aziza Zemrani, MPA program  Graduate Researchers, MPA students: Victor de Leon Sylvia Quinones Edgar Cantu  Graphics Designer, Roberto Castro

9. Deliverables  Prepare an Asset Map  Prepare a Strategic Plan

10. Asset Map  Identifies the assets a region has that can be leveraged for workforce and economic development  Answers:  What assets (human, intellectual, financial, physical, institutional capital) do we have?  How do we compare to other areas?  What are the gaps?  Provides understanding of networks and cultural attitudes  Provides baseline to judge future progress  Base for strategic planning

11. Strategic Plan  Presents a 5-year plan and goals and objectives necessary to solve the economic problems, or capitalize on the resources, of the region.  Provides County’s leadership with a strategy for improving its overall competitive position.

12. Work Plan TimeLine ACTIVITYSTARTEND Asset MappingWeek 0Week 24 -Create Project Team Week 0Week 2 -Project Scoping and Goal SettingWeek 3Week 4 -Level 1 Asset IdentificationWeek 5Week 8 -Level 2 Evaluation of AssetsWeek 9Week 12 -Level 3 Comprehensive Assessment of Health Care IndustryWeek 13Week 20 -Review and Dissemination of Asset MapWeek 21Week 24 Strategic PlanWeek 24Week 52 - Review Asset Map Results Week 25Week 28 - Visioning Week 29Week 32 - Goal and Objectives Week 33Week 36 -Action PlanWeek 37Week 40 -Write Strategic PlanWeek 41Week 44 - Presentation and Dissemination of Strategic PlanWeek 45Week 48

13. Brian Kelsey, Civic Analytics Asset Mapping

14. Create Project Team  Identify five to ten people to serve on the asset mapping committee. This group will help shape the collection, interpretation, and communication of data

15. Project Scoping and Goal Setting  Establish a clear goal/objective statement  Define the region  Identify peer counties/regions for benchmarking and/or competitive analysis

16. Level 1 Asset Identification  Review existing studies, reports, media stories, and economic development marketing materials for the county  Conduct one-on-one interviews with asset mapping committee to start the asset inventory  Start collecting data from public sources

17. Level 2 Evaluation of Assets  Continue collecting and analyzing public use data  Conduct stakeholder interviews

18. Level 3 Health Care Industry Assmt.  Collect and analyze public use data related to health care industry  Develop inventory of facilities, specializations and competitive advantages  Conduct surveys of: 1) health care institutions and practitioners ) businesses and 3) public  Conduct interviews with health care experts and other stakeholders

19. Review and Dissemination  Finalize asset mapping database  Work with asset mapping committee to identify communication mediums—i.e. website, report, media, blogs, public meetings, etc.  Start telling the story

20. Cristina Trevino, MSI Consulting Strategic Planning

21. Review Asset Map Results  Compile a “State of Hidalgo County” economic profile that answers: Where is Hidalgo County economically today?  The “State of Hidalgo County” economic profile and asset mapping results will serve as the basis for an informed strategic planning process

22. Visioning  Orient Strategy Committee on strategic planning process, committee function and proposed strategic planning outcomes  Add committee members (if necessary) to reflect expertise in priority areas identified by the asset mapping process  Create a shared vision for economic and workforce development in the county and the region, upon review of the community assets and needs with community input

23. Goals and Objectives  Conduct SWOT analysis with participation from strategy committee and key leaders  Identify strategic issues most likely to impact the economic future of the county and region  Select the priority issues to be addressed in the strategic plan, focused on the highest priority needs, concentrating on those things that can be changed or at least influenced

24. Action Planning  Strategy Committee divides into working groups, one for each critical issue selected  Each working group develops an action plan addressing its critical issue

25. Write Strategic Plan  Strategy Committee reconvenes  Work groups present action plans to Strategy Committee  Strategy Committee makes recommendations on combined action plans  Integrate action plans into the first draft of the strategic plan  Present draft to obtain community feedback  Final strategic plan is completed and published

26. Presentation and Dissemination  Create dissemination plan  Implement dissemination plan  Establish a system for ongoing evaluation and modification of strategic plan

27. Committees Roles & Responsibilities

28. Strategy Committee  Guides development of the asset map and strategic plan  give input on what assets they see are available for economic development (one-on-one interview)  review and provide feedback on the asset map produced  participates in strategic planning sessions to formulate the strategic plan  help publicize and market the project  Meets 3 to 4 times throughout project

29. Asset Mapping Subcommittee  Shapes the collection, interpretation, and communication of data for the asset map.  provide input into what data should be collected for the asset map, the selection of benchmarking areas  give their input on what assets they see are available for economic development (one-on-one interview)  suggest other stakeholders to interview to identify assets  review and provide feedback on the asset map produced  Meets 3 to 4 times throughout project

30. Working Lunch

31.  Project Goals  Definition of the Region  Benchmark Regions  Asset Mapping Data to Collect

32. Next Meetings