1. @EDultrasound: A Social Media Curriculum Nicholas E. Kman, MD, FACEP

2. @EDultrasound: A Social Media Curriculum  Special Thanks to the “Twitter Team”  David P. Bahner, MD  Eric Adkins, MD  Nilesh Patel, MD  Chad Donley, MD  Rollin Nagel, PhD 2

3. Objective  To demonstrate a supplement to a curriculum using social media.  Define using “push technology” via Twitter and Facebook to deliver educational content to mobile devices. 3

4. Methods  A curriculum consisting of high-yield ultrasound concepts was developed and posted to Twitter @EDUltrasound daily.  Followers received Tweets “pushed” directly to their mobile devices.  Following the year-long program, followers were surveyed regarding the program’s effectiveness.  To determine the ways in which tweets were reaching users, followers were categorized demographically. 4

5. What are the Technologies? 5

6. Twuffer  Twuffer (Tweet + Buffer = Twuffer) is a service that allows a user to pre-write tweets which will then be posted to their account on a given schedule.  This allows for scheduled content delivery without the need to actively enter each tweet in real time.  Makes posting tweets convenient and time efficient.

7. Twuffer

8. Twitter  Social networking and microblogging website  Developed in 2006  Allows users to send and receive messages of 140 characters or less – “Tweets”  Tweets are accessible via multiple methods  Web browser (http://www.twitter.com)http://www.twitter.com  Mobile web (http://m.twitter.com)http://m.twitter.com  Smart Phone applications (Iphone, Android, etc)  SMS (i.e. Text Message)  Tweets can be posted in a number of different ways:

9. Posting Tweets  Directly from the Twitter website:

10. Posting Tweets  From mobile apps (Twitter, TweetBird, etc)

11. Posting Tweets  Via SMS

12. Bit.ly  Bit.ly (http://bit.ly) is a service that shortens web links to allow them to be placed into tweetshttp://bit.ly

13. Twitpic  Twitpic (http://twitpic.com) is a service that allows you to host images online for use in tweets.http://twitpic.com

14. Facebook  Launched in 2004, Facebook is a social networking site that has over 600 million users.  Over 40% of the population of the US has an account.  Users create own profiles which are descriptions of themselves and can contain work status, marital status, age, location, and education history.  Users can join groups with others of a common interest and comment on threads or opinions. 14

15. Facebook  Twitter microblogs can link to facebook.  We linked our Twitter feed @EDUltrasound to the EDUltrasound Facebook page allowing us to expand our audience. 15

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17. Results  Daily “tweets” were posted each morning beginning on July 1, 2010.  By year’s end, there were 87 followers on Twitter and 78 followers on Facebook.  The majority of followers had not previously used Twitter (55.6%).  The majority of followers found Twitter user friendly (88.9%), while most (81.5%) found the information useful. 17

18. Conclusions  Pushing educational content to mobile devices may provide a supplement to reach modern learners  Twitter and Facebook can be utilized to deliver high-yield pearls to an educational audience.

19. Conclusions  Twuffer can help schedule regular tweets and be preloaded to deliver content over a period of time.  Tweets can be simultaneously posted to Facebook to reach a larger audience.  Bit.ly and TwitPic are compression technologies that enable users to upload web addresses and images to Twitter. 19

20. From Innovation to Publication… 20

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22. Internet References  http://www.twitter.com  http://www.twuffer.com  http://twitpic.com  http://bit.ly  http://tweetstats.com/graphs/edultrasound  http://twittercounter.com/compare/EDUltrasound/3mo nth/followers  http://stats.brandtweet.com/  http://hootsuite.com/ http://hootsuite.com/  http://www.facebook.com 22