1. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Tourism & Climate Change Beyond Triple Bottom Line Geoffrey Lipman Assistant Secretary General

2. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Poverty Climate SARS Avian Flu Tsunami Terrorism Oil Economy Environment Infrastructure Security Competition Skills

3. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals

5. PDA, Mobile Camera Internet, Blogs & Communities Multimedia 24 on 7 on 365

6. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals ‘Action over the coming few decades …… risks of major socio-economic disruption … later in this century & next, on a scale similar to the great wars & economic depression of the first half of the 20th century.’ The Stern Report (2006)

7. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Davos Declaration 2007 Tourism & Climate Change

8. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Realities Agreed Holistic Response 2050 – Start Now Tourism is Good Quadruple Bottom Line 5% Emissions & Economy Weakest Most Vulnerable The Davos Declaration

9. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Mitigation Adaptation Technology Financing The Davos Declaration

10. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Governments Industry Consumers Research/Media Nets The Davos Declaration Action Catalogue Information Exchange

11. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals 1.Framework 2.Challenges 3.Opportunities Core Issues

12. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Timely Pedigree 2050 – Start Now UNWTO lead 1. Framework UN Response Structure How to Operationalise

13. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Action Cultural change Solidarity Poverty Cohesion Market Response Wise Aviation Growth 2. Challenges

14. ThinkBeforeYouFly.com “It’s a sin to fly” - church Places to See before THEY Die” AirportPledge.org PlaneStupid.com “I Stay home” - Prince Charles

15. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Long Distance: Over Sea: Hard Terrain: Small Islands. Trade Poor Country Service Export Small but fast growing More than CO 2 Big Relative Increase No Quick Fix

16. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals First Movers Technology Financing Innovation 3. Opportunities

17. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals

18. Roadmap 2050 Reduce today’s GHG 50 – 70% Davos “Stakeholders” London “Ministerial” UN Bali “Summit” Djerba Declaration 2003

19. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals 2015 MDG 2050 Reduce GHG 50 - 70% 2007 New UN Roadmap

20. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Roadmap 2050 Reduce today’s GHG 50 – 70% Finance Technology Adapt Mitigate

21. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Slow Buzzwords Routine Slogans Triple Bottom Line ? 1990 – 2007 “Going Green”

22. UNWTO- Committed to Tourism, Travel and the Millennium Development Goals Climate Environment Economic Social Quadruple Bottom Line 2007 ……