1. 62 Bad-Ass Facebook PPC Segments & Why You Should Care www.aimClearBlog.com Marty Weintraub: President aimClear SEMpdx, Portland, OR 3-09-2010 @aimClear

3. The Impending Social PPC Revolution 2007

4. Today’s Program FB Statistics Update & Implications Why FB (PPC Is to SEO) as (Organic is to Google) Difference Between Direct Response & Branding What Are Micro-Demographics Guerilla Tutorial How-To Place FB Ads

5. Deck Take-Aways Not Being In FB Paid Search is Negligent Could be Considered Analogous to SEO It’s (Like) Half The Internet Subtle &Obvious Intent Matters, Realistic KPIs Brand to Informational Social Segments Sell By Direct Response When Appropriate NOT ALL ‘NET MARKETING IS DIRECT RESPONSE!

6. Don’t Rule Out B2B, Tons is FB Social Segments Test Various Micro-Demographic Nodes & KPIs Compare Outstanding CPM & Accountability Get Ready For Future Demographic Segment Layers DO Try This At Home Seed Viral w/ Social PPC, Gift That Keeps on Giving Deck Take-Aways

7. Facebook is Almost Unimaginable Well-Laid Play For Internet Domination Well-Laid Play

8. MassiveMassive Walled Garden Parallel Internet Closed Loop Members-Only (Over 400 Million ACTIVE Users) 200 Million Users Login - Every Day – 60 Million Status Updates 3 Billion Photos Monthly 5 Billion Content Blocks, Blog Posts, News Stories, Links Weekly More than 20 million people become fans of Pages each day Pages have created more than 5.3 billion fans

9. Facebook’s Stunning“More Than” Statistics 100 million Active Users Accessing via Mobile 1 Million Developers & Entrepreneurs 180 Countries 70% of Facebook Users Engage w/ Apps’ 60 million Facebook Users Engage Via Facebook Connect on External Websites Every Month Cool Stuff to Search

10. Threatens Google’s Traffic Dominance

11. I’m A Search Marketer and I Smell Red Meat

12. No External Search Engines Allowed!

13. Only Facebook Internal “Search” FB is NOT a Search Engine Facebook “Search” has Always Kinda’ Sucked People, Groups, Fan Page, Apps’, Page & Events Decent For What It Does Some Slightly Associated Bing Results Google “Facebook Ranking Factors – aimClear Blog

14. Problems & Opportunities For Brands NON SERPs Present Huge Problem for Brands Worse Situation Than Google SEO Even Less Control, Limited Visibility Incredibly Easy to Be Mostly Invisible Organic Participation Not Enough Screwed = Next Frontier Opportunity

15. Fundamental Premise of Search Research Customers’ Search Patterns Market (Organic/Paid) to SERPS for Queries Lateral Stemming Thesaurus Tools “Caterer” = “Catering” = “Food Service” = “Wedding Panning” = “Bar mitzvah Cake” Not Earth Shaking News Some Keywords Indicate “Intent,” Others Not Big Deal = When to Brand & When to Sell Ask Where Customers Are in Purchase Funnel

16. Social PPC Is Not “Search” Marketing Highly Targeted Walk-By Traffic Seriously Effective, Wielded Properly Targeted to FB’s “Social Graph” Social Segments Also Can Betray Intent Analogous to Content Network & Other Display

17. Where Do The Ads Show Floyd?

18. replace

19. How Does Facebook PPC Target? http://www.facebook.com/help/?page=861#!/help.php?page=863 Location Targeting, Age & Birthday, Education, Connections, Friends of Connections

20. Get Started

21. Get Used To #PPC Social Targeting

22. Review: What Is a Social Segment?

23. Landing Page URL

25. Target to Social Graph

27. Females 17-24, In a Relationship

29. Personal Interests

31. Create Ad

32. Set Budget

33. Review Ad

34. What The Hay Are We Talking About?

35. Hey, There aint No b2b Stuff…?

36. Segment Size Vs. Impressions

37. GEEZ I Said b2b!

38. Social Segment Totals 23,024,580 User Units

39. Deck Take-Aways Not Being In FB Paid Search is Negligent It’s (Like) Half The Internet, No SEO Subtle &Obvious Intent Matters, Realistic KPIs Brand to Informational Social Segments Sell By Direct Response When Appropriate NOT ALL ‘NET MARKETING IS DIRECT RESPONSE!

40. Don’t Rule Out B2B Test Various Micro-Demographic Nodes & KPIs Compare Outstanding CPM & Accountability Get Ready For Future Demographic Segment Layers DO Try This At Home Seed Viral w/ Social PPC, Gift That Keeps on Givin Deck Take-Aways

41. Traffic in Waves

42. Thank You! www.aimClearBlog.com Marty Weintraub: President aimClear SEMpdx, Portland, OR 3-09-2010 @aimClear