The Business of Thinking

The Business of Thinking
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Whole Brain® Model D A B C LOGICAL ANALYTICAL FACT-BASED QUANTITATIVE
UPPER LEFT D UPPER RIGHT LOGICAL ANALYTICAL FACT-BASED QUANTITATIVE HOLISTIC INTUITIVE INTEGRATING SYNTHESIZING ORGANIZED SEQUENTIAL PLANNED DETAILED INTERPERSONAL FEELING-BASED KINESTHETIC EMOTIONAL LOWER LEFT B LOWER RIGHT C The four-color, four-quadrant graphic and Whole Brain® are registered trademarks of Herrmann Global, LLC. © Herrmann Global, LLC 2014

Our Four Different Selves
A D Analyzes Quantifies Is logical Is critical Is realistic Likes numbers Knows about money Knows how things work Infers Imagines Speculates Takes risks Is Impetuous Breaks rules Likes surprises Is curious / Plays Takes preventive action Establishes procedures Gets things done Is reliable Organizes Is neat Timely Plans Is sensitive to others Likes to teach Touches a lot Is supportive Is expressive Is emotional Talks a lot Feels C B The four-color, four-quadrant graphic and Whole Brain® are registered trademarks of Herrmann Global, LLC. © Herrmann Global, LLC 2014

A Quadrant: The Rational Self
Analyzes Quantifies Is logical Is critical Is realistic Likes numbers Knows about money Knows how things work At School: Math, Science, Computers At Work: Finance, Engineer, Chemist, Technician Decision Making: Gathers Facts, Argues Rationally Problem Solving: Forms Theories, Solves Logically, Measures Precisely Hobbies/Free Time: Model Making, Home Improvements, Computer Games

B Quadrant: The Safekeeping Self
At School: Geography, History, Language (grammar) At Work: Manager, Administrator, Project Management, Travel Agent Decision Making: Stands Firm, Conservative, Procedural Problem Solving: Approaches Problems Practically Hobbies/Free Time: Travel, Fishing, Camping, Spectator Sports, Golf, Reading Takes preventive action Establishes procedures Gets things done Is reliable Organizes Is neat Timely Plans

C Quadrant: The Feeling Self
At School: Social Science, Literature, History, Geography, Drama At Work: Social Worker, Teacher, Trainer, HR Professional, Sales Person Decision Making: Involves Others, Interpersonal, Intuitive, Emotional Problem Solving: Considers Others, Intuitive, Picks Up on Nonverbal and Interpersonal Clues Hobbies/Free Time: Reading, Listening to Music, Travel, Walking, Relaxing Is sensitive to others Likes to teach Touches a lot Is supportive Is expressive Is emotional Talks a lot Feels

D Quadrant: The Experimental Self
Infers Imagines Speculates Takes risks Is Impetuous Breaks rules Likes surprises Is curious / Plays At School: Science, Math, Arts & Crafts At Work: Self Employed, Entrepreneur, Artist, Designer, Advertising, Marketing, Sales Decision Making: Imaginative, Risk Taking, Forward Looking Problem Solving: Inventive, Intuitive, Sees the Big Picture Hobbies/Free Time: Arts & Crafts, Creative Writing, Music Playing, Photography

Buying a Car Wants to see data & statistics on performance
Looks at energy efficiency Looks at cost of vehicle trade-in value Comparison shopping with other vehicles Ease of maintenance Wants to know how it works Likes power and precision handling Looks at the aesthetic qualities: sportiness, color, form, ‘cutting edge’ qualities Wants it to fit the dream, personal image, long-range plans More willing to experiment and take some risks First model buyer, early innovator Buying a Car The ‘feel’ and comfort of the vehicle is important, user friendliness of controls Wants to ‘love’ the car Impacted by friendliness of sales and service organization ‘Knows’ it’s the right choice Will buy based on a friend’s recommendations Interested in safety features and durability The practicality of size, number of doors, storage space, stain resistant materials, features such as interior trunk/fuel unlock Looks at maintenance requirements Has done research and knows what they want

Four Reporters’ Views Of The Same Accident
“This accident demonstrates the lethal combination of drunk driving and faulty car design. These two issues are national in scope and deserve urgent Congressional attention if future generations are to be adequately protected…” “Once again...forensic science, using the undeniable facts of blood type, fingerprints, and spectrographic analysis of paint fragments, proves beyond a doubt…” Four Reporters’ Views Of The Same Accident “At 3:30 pm, Thursday, April 9th, on Route 9, 15 miles north of Columbus, a black, 1978 Plymouth, 4 door sedan traveling at 75 mph in a 35 mph school zone…” “A tearful, screaming mother attacks the cowering suspect as police officers hold off an angry mob at the terrifying scene of a tangled school bus and the bloody victims of the accident.”

All the President’s Men
Apollo 13 Wall Street Avatar The Matrix Alice in Wonderland The Movies A Few Good Men The Last Emperor Gandhi Shrek Forrest Gump Mamma Mia

Extreme Make Over Home Edition
CNBC Bloomberg Law and Order Shark Tank Apprentice Extreme Make Over Home Edition Television The History Channel DIY network Food Network The View Rachel Ray Dancing with the Stars

Books and Magazines Bureau of Statistics (Annual Review)
Tom Clancy Novels Forbes Alice in Wonderland Art Today Popular Photography Books and Magazines Do It Yourself Manuals Personal Investment Collector’s Tradable Nicolas Sparks Novels Crafts n Things People

What Do You Leave Behind?
Clues What Do You Leave Behind?

Real Stories About Real People
George bought a house for the family on price alone. He didn’t consider its location, convenience, layout or design. It was a good financial investment and would show a good capital gain in 5 years. That was all that mattered. Michael bought a car without checking to see if his golf clubs would fit in the back. When he got home he discovered they wouldn’t. Real Stories About Real People Alison traveled everywhere with her 3 teddy bears. When asked why, she explained “One hotel room looks the same as any other. At least when I go back at night I have my friends to keep me company.” Betty kept everything in her pantry in alphabetical order. Therese took her vacuum cleaner on camping trips to keep the tent clean.

George bought a house for the family on price alone. He didn’t consider its location, convenience, layout or design. It was a good financial investment and would show a good capital gain in 5 years. That was all that mattered.

Betty kept everything in her pantry in alphabetical order or Therese, who took her vacuum cleaner on camping trips to keep the tent clean.

Alison traveled everywhere with her 3 teddy bears. When asked why, she explained “One hotel room looks the same as any other. At least when I go back at night I have my friends to keep me company.”

Michael bought a car without checking if his golf clubs would fit in the back. When he got home he discovered they wouldn’t.

A B C D Left Oriented Descriptors Right Oriented Descriptors Factual
Logical Rational Theoretical Mathematical Detailed Ordered Sequential Controlled Conservative Musical Spiritual Talkative Emotional Empathetic Artistic Holistic Flexible Imaginative Synthesizing Self Partner Parents Brothers & Sisters Children Friends Teacher/Mentor Most Problematic

Herrmann® Brain Dominance Profile
HBDI Understanding the Herrmann® Brain Dominance Profile This presentation is designed to help explain the HBDI profile and accompanying materials. 21

This is the profile sheet that displays your data in a visual display.
Quadrant: A B C D Preference Code: Adjective Pairs: Profile Score: 1 9 111 1 8 87 2 4 35 2 3 48 This is the profile sheet that displays your data in a visual display. 22

HERRMANN BRAIN DOMINANCE INSTRUMENT®
DATA SUMMARY Name: Occupation: Gender: GROUP Date: COLUMN A UPPER LEFT COLUMN B LOWER LEFT COLUMN C LOWER RIGHT COLUMN D UPPER RIGHT PROFILE SCORES PREFERENCE CODE ADJECTIVE PAIRS (distribution of 24 points) KEY DESCRIPTORS X = selected * = most descriptive WORK ELEMENTS (5 =most, 1=least) Adolescent Education Education Focus Occupation Hobbies HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS INTROVERT/EXTROVERT (self-placement) 111 1 87 1 35 2 48 2 9 8 4 3 Factual x Quantitative Critical Rational x Mathematical Logical * Analytical x Conservative x Controlled Sequential x Detailed x Dominant Speaker Reader Emotional Musical Spiritual Symbolic Intuitive Talker Reader Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous x Spatial Analytical Technical Problem Solving 5 Financial Organization 4 Planning 2 Administrative 1 Implementation 5 Teaching 5 Writing 4 Expressing 3 Interpersonal 3 Integration 2 Conceptualizing 4 Creative 3 Innovating 3 This is the data summary sheet that displays your data in detail. Right/ some left left/ some right primary right mixed primary left x day equal night x none some frequent x introverted extroverted x ©2006 The Ned Herrmann Group 23

This “Explanation Sheet” is a narrative description of your Profile, from most to least preferred Quadrant. It also compares your Adjective Pairs scores to your Profile scores. 24

This booklet has four sections: The ‘A, BLUE’ section provides a factual discussion of the development of Whole Brain Technology and the HBDI. 25

The ‘B, Green’ section is a detailed walk-through of the HBDI Profile.
26

The ‘C, red” section of the booklet provides information about many of the Profile families.
27

This last ‘D, yellow section of the booklet provides ideas and exercises for self-development.
28

This is the profile sheet that displays your data in a visual display.
Quadrant: A B C D Preference Code: Adjective Pairs: Profile Score: 1 9 111 1 8 87 2 4 35 2 3 48 This is the profile sheet that displays your data in a visual display. 29

UNDERSTANDING THE PREFERENCE CODE
B C D Quadrant: Preference Code: Adjective Pairs: Profile Score: 1 9 111 1 8 87 2 4 35 2 3 48 1=Primary preference STRONG 2=Secondary preference MEDIUM 3=Tertiary preference LOW UNDERSTANDING THE PREFERENCE CODE What is the Profile Preference Code ? Your Profile Preference Code corresponds to the degree of preference for each quadrant. Your preference code is provided to give you a frame of reference of the group or family of profiles to which your profile belongs. "1" or "Primary" (Score of 67 or above) A primary or strong preference typically indicates a quadrant where you enjoy thinking. A score above 100 indicates a very strong preference, often visible to others. "2" or "Secondary" (Score of 34-66) A secondary or intermediate preference represents thinking modes that are comfortable and available as necessary with relative ease. “3" or "Tertiary" (Score less than 34) A tertiary or low preference typically indicates a lack of interest in that mode of thinking, and for some, even an avoidance. This means that the modes of a tertiary quadrant will, although available to you, be those you will least likely use or with which you feel least comfortable. Profile Scores Adjective Pairs

24 Points distributed across the quadrants.
Preference Code: Adjective Pairs: Profile Score: 1 9 111 1 8 87 2 4 35 2 3 48 24 Points distributed across the quadrants. Look for your highest points-that is your “back-up” style or style under stress. UNDERSTANDING ADJECTIVE PAIRS What does the Adjective Pair data indicate? The adjective pair data comes from the forced choice pairings section on the Survey. By forcing you to choose between two different terms, this section typically reveals the thinking style distribution that is most instinctive for you. This distribution may or may not be the same as your overall preferences. Your adjective pair data helps indicate your inner or "back up" style of preferred thinking, The highest score typically reveals the thinking style favored in "pressured" situations, which may vary from your "day to day" preferences. Differences between adjective pairs and your overall profile sometimes indicate that your are undergoing a change in preferences in part of your life. Preferences suggested by the adjective pairs may be more visible to others than your overall profile and under pressure situations you may react more in keeping with the adjective pair indications. There are 24 pairs, and therefore, 24 points distributed between the four quadrants, providing you made a selection for each pair. Profile Scores Adjective Pairs

Profile Score = Total for each quadrant
B C D Quadrant: Preference Code: Adjective Pairs: Profile Score: 1 9 111 1 8 87 2 4 35 2 3 48 Profile Score = Total for each quadrant forming the basis for your profile. UNDERSTANDING ADJECTIVE PAIRS What does the Adjective Pair data indicate? The adjective pair data comes from the forced choice pairings section on the Survey. By forcing you to choose between two different terms, this section typically reveals the thinking style distribution that is most instinctive for you. This distribution may or may not be the same as your overall preferences. Your adjective pair data helps indicate your inner or "back up" style of preferred thinking, The highest score typically reveals the thinking style favored in "pressured" situations, which may vary from your "day to day" preferences. Differences between adjective pairs and your overall profile sometimes indicate that your are undergoing a change in preferences in part of your life. Preferences suggested by the adjective pairs may be more visible to others than your overall profile and under pressure situations you may react more in keeping with the adjective pair indications. There are 24 pairs, and therefore, 24 points distributed between the four quadrants, providing you made a selection for each pair. Profile Scores Adjective Pairs

UPPER MODE LEFT MODE RIGHT MODE LOWER MODE
57% LEFT MODE 70% 30% RIGHT MODE UNDERSTANDING ADJECTIVE PAIRS What does the Adjective Pair data indicate? The adjective pair data comes from the forced choice pairings section on the Survey. By forcing you to choose between two different terms, this section typically reveals the thinking style distribution that is most instinctive for you. This distribution may or may not be the same as your overall preferences. Your adjective pair data helps indicate your inner or "back up" style of preferred thinking, The highest score typically reveals the thinking style favored in "pressured" situations, which may vary from your "day to day" preferences. Differences between adjective pairs and your overall profile sometimes indicate that your are undergoing a change in preferences in part of your life. Preferences suggested by the adjective pairs may be more visible to others than your overall profile and under pressure situations you may react more in keeping with the adjective pair indications. There are 24 pairs, and therefore, 24 points distributed between the four quadrants, providing you made a selection for each pair. 43% Profile Scores Adjective Pairs LOWER MODE

PROFILE SCORES ADJECTIVE PAIRS KEY DESCRIPTORS WORK ELEMENTS
PREFERENCE CODE ADJECTIVE PAIRS (distribution of 24 points) KEY DESCRIPTORS X = selected * = most descriptive WORK ELEMENTS (5 =most, 1=least) Adolescent Education Education Focus Occupation Hobbies HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS INTROVERT/EXTROVERT COLUMN A UPPER LEFT 111 1 9 Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Analytical 4 Technical Problem Solving 5 Financial 2 COLUMN B LOWER LEFT 87 8 Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Organization Planning Administrative Implementation 5 COLUMN C LOWER RIGHT 35 2 4 Emotional Musical Spiritual Symbolic Intuitive Talker Teaching 5 Writing 4 Expressing 3 Interpersonal COLUMN D UPPER RIGHT 48 3 Imaginative Artistic Holistic Synthesizer Simultaneous X Spatial Integration 2 Conceptualizing 4 Creative 3 Innovating 3 primary left left/ some right mixed Right/ some left primary right X day equal night introverted extroverted some frequent none

Clusters Upper Left A Upper Right D Lower Left B Lower Right C
Technical Factual Critical Rational Realistic Rigorous thinking Knows the basis of things Logical Analytical Problem solving Test & prove Knows how things work Financial Numerical Quantitative Mathematical Knows about money Intellectual thinking Conservative Traditional Controlled Dominant Safekeeping Implementation Gets things done Linear Sequential Step by step Procedural Neat Organized Planning Administrative Preventive Speaker Reader On time Reliable Detailed Intuitive (people) Interpersonal Friendly Sensitive to others Supportive People oriented Empathetic Talker Teacher/ trainer Expressive Communicator Symbolic Emotional Feeling Musical Spiritual Writer Playful Breaks rules Risk taking Simultaneous Impetuous Likes surprises Integration Synthesizing Holistic Originate Imaginative Innovative Creative Curious Artistic Conceptual Metaphorical (solutions) Strategic Future oriented Spatial Visual Upper Left A Upper Right D Lower Left B Lower Right C

A Quadrant Clusters Upper Left A D B C Factual Critical Rational
Realistic Rigorous thinking Knows the basis of things Upper Left A Intellectual thinking Financial Numerical Quantitative Mathematical Knows about money Logical Analytical Problem solving Test & prove Knows how things work Technical D B C

B Quadrant Clusters A D C Lower Left B Conservative Traditional
Controlled Dominant Safekeeping C On time Organized Reliable Detailed Implementation Gets things done Speaker Reader Linear Sequential Step by step Procedural Neat Organized Planning Administrative Preventive Lower Left B

C Quadrant Clusters A D B Lower Right C Talker Teacher/ trainer
Expressive Communicator Emotional Feeling Spiritual Symbolic Intuitive (people) Musical Intuitive (people) Interpersonal Friendly Sensitive to others Supportive People oriented Empathetic Writer Reader Lower Right C

D Quadrant Clusters Upper Right D A B C Originate Imaginative
Innovative Creative Curious Artistic Upper Right D Playful Breaks rules Risk taking Originate Intuitive (solutions) Strategic Future oriented Imaginative Artistic Spatial Visual Integration Synthesizing Holistic Simultaneous Impetuous Likes surprises Conceptual Metaphorical Intuitive (solutions) A B C

Proforma Profiles of the Mentality of Representative Occupations
Research scientist Entrepreneur (technical) A Stock broker D Engineer Artist CEO (general) Strategic planner Chemist Finance officer Musician CEO (technical) Multi-dominant translator Entrepreneur Technical manager Entertainer Foreman Sales Bookkeeper Counselor Operations manager Administrative assistant Marketing Drill sergeant Social worker B C Supervisory nurse Elementary school teacher Real estate

Proforma Profiles of Successful Occupational Categories
SCIENTIFIC A D TECHNICAL ARTISTIC "TROUBLESHOOTERS" FINANCIAL ENTREPRENEURIAL LEGAL MULTI-DOMINANT DEVELOPMENTAL MANAGERIAL MULTI TASKING EXPRESSIVE ADMINISTRATOR FACILITATIVE CUSTOMER SERVICE SUPERVISORY SOCIAL B C SUPPORTIVE

Strengths Gathering facts Analysis issues Arguing rationally
Forming theories Measuring precisely Problem solving logically Financial analysis & decision making Understanding technical elements Critical analysis Working with numbers, statistics, data and precision Reading the signs of coming change Seeing the ‘big picture’ Recognizing new possibilities Tolerating ambiguity Integrating ideas and concepts Challenging established policies Synthesizing unlike elements into a new whole Problem solving in intuitive ways Simultaneous processing of different input Strengths Finding overlooked flaws Approaching problems practically Standing firm on issues Maintain a standard of consistency Providing stable leadership & supervision Reading fine print in documents/contracts Organizing and keeping track of data Developing detailed plans & procedures Articulating plans in an orderly way Keeping financial records straight Recognizing interpersonal difficulties Anticipating how others will feel Intuitively understanding how others feel Picking up the non-verbal cues of interpersonal stress Engendering enthusiasm Persuading, conciliating Teaching, Sharing Understanding emotional elements Considering values8

Frustrations Inarticulate, ‘off the track’ communication
Excessive ‘chatter’ Vague, ambiguous approaches or instructions Illogical comments Inefficient use of time Lack of facts or data Inappropriate informality Overt sharing of personal feelings Fear of challenge or debate Impression of not knowing the ‘right’ answer Repetition Too slow paced ‘Playing it safe’ or ‘by the book’ Overtly structured, predictable Absence of humor and fun Lack of flexibility, too rigid Inability to get concepts or metaphors Drowning in detail Too many numbers Dry, boring topic or style Frustrations Unknown or absence of a clear agenda Disorganized Hopping around from subject to subject Too many ideas at once Unpredictable Too fast paced Unclear instructions or language Too much beating around the bush Incomplete sentences Lack of closure Lack of interaction No eye contact Impersonal approach or examples Dry or ‘cold’ un-enthusiastic interaction Insensitive comments No time for personal sharing All data, no nonsense Lack of respect for feelings Overly direct or brusque dialogue Critical

Great Brains in History
Bertrand Russell Galileo Lao Tsu Thatcher Churchill Mozart Thomas Jefferson Albert Schweitzer Socrates Chopin J. Edgar Hoover J. P. Sousa Newton Hippocrates Mother Theresa Susan B. Anthony Lech Walensa Aristotle Jim Henson Debussy Einstein Leonardo Da Vinci Gandhi Bach Ben Franklin Marco Polo Madame Curie Plato Shakespeare Picasso Matthew (New Testament) John Mark Luke Otto Bismark Samuel Pepys Kant G.B. Shaw D Thinkers Innovators Organizers Humanitarians B C

Business Thinking Tool
A D Efficiency Financials Technology Past trends Performance Measurements Goals - Objectives Competition Environment Future trends New concepts National - World Vision - Purpose Long term strategy Facts Futures Methods - Regulations Quality - Perfection Risk reduction Resources Control Timing Policy Training - Development Teams - Relationships Community Relations Customer Relations Communications Culture - Values Recognition B C Form Feelings

The Four Fs A B D C FACTS FUTURES FORM FEELINGS

828.625.9153 l herrmannsolutions.com
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