1. Mackenzie Smith Mike Hoffman Adison Covey
2010 Toyota Recall
Mackenzie Smith
Mike Hoffman
Adison Covey

2. Recall Overview Recalls 2.3 million Toyota cars
Sticking accelerator pedal
Floor mats interfering with accelerator pedal
“Our investigation indicates that there is a possibility that certain accelerator pedal mechanisms may, in rare instances, mechanically stick in a partially depressed position or return slowly to the idle position," Irv Miller, a group vice president for Toyota Motor
"The possibility of this happening is very rare," says John Hanson, a Toyota spokesman.

3. Recalled Vehicles

4. Steps Toyota Owners Should Take
Determine if your model is on the recall list.
Floor-mat Problem: Call dealer to have accelerator pedal reshaped or replaced. Have floor-mat replaced with newly redesigned mat or have the cost of the floor-mat reimbursed to you.
Accelerator Problem: Call dealer to schedule a free maintenance check and repair of accelerator pedal.
If you're on the pedal recall list and don't notice any accelerator problem, relax and wait for the company to send out letters about when to set up a dealer appointment.
If you bought your car between Jan. 21 and
Jan. 26, there's a possibility you can return
your car for a refund.

5. What Toyota is Currently Doing
Began shipping repair parts
Started sending letters to owners involved in recall to schedule appointment at nearest dealer
Dealerships have extended their hours-some of them working 24/7-to fix vehicles
Doubling quality control
efforts throughout company
Ensuring customers that
safety is there highest priority

6. The Competition Offering numerous incentive to switch brands
One day after announcement GM made a move
Offering $1,000 incentive to switch brands
By Feb. 1st Ford, Chrysler and Hyundai were offering similar deals

7. Questions
Does anyone own a Toyota that has been recalled? Or know anyone who has?
Will this recall affect your decision to buy a Toyota in the future?
How do you think this recall will affect Toyota’s brand image?
What role do you think the media has played in Toyota’s recalls? Positive or Negative?