2. Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental Awareness Recommendations

3. Swedish private company, 1943 Parent company –INGKA Holding B.V. Company culture –Togetherness, Cost-consciousness, –Respect, Simplicity Products –more than 10,000 in its range Social responsibilities: –FSC, WWF, UNICEF Ingvar Kamprad

4. 1943 IKEA was founded by Ingvar Kamprad 1951 The first catalog was published 1958 The first IKEA store opens in Sweden 1963 IKEA arrived in Europe 1985 IKEA arrived in USA 1990 The first environmental policy 1997 IKEA website & Children’s IKEA 1998 IKEA arrived in China 2001 IKEA rail

5. IKEA IKEA’s Layout Entrance upon the store Unique Design Display set up Upper level “showroom” Lower level “Marketplace and Warehouse” MOVIE TIME!!

6. Scandinavian furniture Compact, stylish furniture The IKEA vision Unique business concept

7. Strengths Strong brand recognition Various operations Established Vertical integration Product differentiation

8. Weaknesses Recalls on IKEA products Dependency on Europe

9. Opportunities Online retail shopping Expansion Electrical market Swedish food market

10. Threats Competition Increases in steel prices

11. Industry Analysis: “Home Furnishing” Small urban dwellings Future trends: - Internet vs. Stores Global issues: - Furniture Stores take too much space - Products’ Names

13. IKEA’s Competitors U.S. Competitor: Euromarket Design, Crate and Barrel France Competitor: Conforama China Competitor: Qingdao BOFA Furniture Company Limited

14. France China The United States

15. IKEA in France Begin With IKEA Commercial IKEA: a fashion brand A unique experience Convenient services

16. IKEA in China 4 stores Consumers Price Services Materials Competitors B&Q HomeDepot Illinois

17. IKEA IKEA in United States 34 current IKEA locations Adding additional 3 locations soon Original IKEA in Philadelphia in 1985 On Fortune 100 Best Companies to Work For VIDEO TIME!!

18. Environmental Awareness Charging for plastic bags IKEA Soft Toy Campaign IKEA and WWF Analysis of IKEA

20. Introduce digital scanners Global expansion –Central and South America – North Africa –South Asia Internet shopping

21. QUIZ Time! Analysis of IKEA