1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved First-name Last-name | Job Title August 20, 2012 Smart Trading Managed Service

2. © 2012 MediaMind | A division of DG | All rights reserved ▸ Introduction ▸ Managing Exchange Buys ▸ The MediaMind Advantage ▸ Our Partners ▸ Make the Most of Video and Rich Media Agenda

3. © 2012 MediaMind | A division of DG | All rights reserved Premium Inventory

4. © 2012 MediaMind | A division of DG | All rights reserved RTB Inventory

5. © 2012 MediaMind | A division of DG | All rights reserved How Do You Harness The RTB Environment?

6. © 2012 MediaMind | A division of DG | All rights reserved Smart Trading is a Fully Managed Service ▸ Clients work with the Trading Specialists to define the campaign scope, parameters, and goals and then MediaMind handles the rest ▸ Trusted advisors providing expertise and experience in navigating the complex RTB landscape

7. © 2012 MediaMind | A division of DG | All rights reserved Managing Exchange Buys

8. © 2012 MediaMind | A division of DG | All rights reserved Reach the Right Audience with Smart Trading ► Category ► Contextual ► Category ► Contextual SPECIAL OFFER BUY NOW! Content Targeting ► Demographic ► Geographic ► Demographic ► Geographic Audience Targeting ► Site Re-Targeting ► Ad Re-targeting ► Site Re-Targeting ► Ad Re-targeting Re-Targeting

9. © 2012 MediaMind | A division of DG | All rights reserved Cross-Media Exchange Buying Creative Type Standard Banner In-Stream Video In-Banner Video Expandable Banner 300 x 250 Top Display Exchanges Top Video Exchanges

10. © 2012 MediaMind | A division of DG | All rights reserved MediaMind ‘Likes’ Facebook Exchange Launch campaigns seamlessly ► Manage your campaign on the MediaMind Platform ► Use a MediaMind tracking pixel to manage all retargeting, reporting, and optimization All ad slots open for bidding ► Approximately 5 per page ► Placement determined by Facebook based on bid and other factors Basic targeting through Facebook ► Retarget users based on anonymous cookie data ► Geography (by IP address) ► Page type (e.g. photos, profile, etc.) Other Targeting is “BYOD” ► Any 1st and/or 3rd party data ► Cookies matched anonymously ► Facebook serves creative

11. © 2012 MediaMind | A division of DG | All rights reserved Get Social with FBX

12. © 2012 MediaMind | A division of DG | All rights reserved The MediaMind Advantage

13. © 2012 MediaMind | A division of DG | All rights reserved Smart Trading’s Key Features Fully Managed by Trading Experts Full Transparency on Campaign Cost Optimize towards campaign goals Brand Safety Components Integrated into the MediaMind Platform (synced with SV) Cross-media type exchange buying CPC CPA

14. © 2012 MediaMind | A division of DG | All rights reserved RTB Activity MediaMind Enables Exchange & Premium Buys “Traditional” Campaign Activity Rich MediaVideo Mobile DCO 33 22 11 Standard Banner CLICK HERE! Smart Trading $1.50

15. © 2012 MediaMind | A division of DG | All rights reserved Smart Trading + Smart Versioning = Performance Identify consumer’s who’ve interacted with the brand ► Clicked Ad ► Visited Page ► Engaged with Rich Media ► Abandoned Sign-up Right Audience and Content Right Message Customize messaging to individual consumers based on past action ► Visit the Site ► Sign-up ► Watch the Video ► Complete Purchase

16. © 2012 MediaMind | A division of DG | All rights reserved Smart Trading and Smart Versioning Working Together

17. © 2012 MediaMind | A division of DG | All rights reserved Our Partners

18. © 2012 MediaMind | A division of DG | All rights reserved Best of Breed Data Providers ▸ Continuous evaluation and testing of data partners allows us to ensure quality and performance Current partners include: Page Level Data (Safety, Quality, Category) Re-Targeting Behavioral Targeting B2B Audience Targeting

19. © 2012 MediaMind | A division of DG | All rights reserved Peer39 Creates a Clean & Targeted Environment Category Meaning and context Category Meaning and context Quality The structure and elements of a page Quality The structure and elements of a page Safety Objectionable or misaligned content Safety Objectionable or misaligned content Peer39 helps you determine the true value of every impression Smarter Pricing Cookie Free More Effective Bidding Standard Metrics Across Every Page

20. © 2012 MediaMind | A division of DG | All rights reserved Peer39 Safety is Customized to Unique Brand Needs ▸ Protect campaigns from off-brand content with customizable safety terms AccidentsDeathDisaster ViolenceFoul Language S*#%!@# Adult Content 18+

21. © 2012 MediaMind | A division of DG | All rights reserved Peer39 Quality Attributes Peer39 Quality Attributes Define the Page HomepagesLanguage Content Rich Environments UGC / Moderated UGCAd CountToolbars / WidgetsTransparency Hello Hola Bonjour Hallo Ciao Olá Ad 1 Ad 3 Ad 2 Ad Visibility Index

22. © 2012 MediaMind | A division of DG | All rights reserved Peer39 Page Relevance Defined – Target Audiences on Multiple Levels High Level CategoriesSeasonal Categories Sub-Categories Custom Categories Personal FinanceSports Education Home & Garden Super Bowl Christmas Winter Summer Credit Cards College Gardening Basketball Parties Snow Air Travel Beach Target anything from brands to specific topics

23. © 2012 MediaMind | A division of DG | All rights reserved Make the Most of Video and Rich Media

24. © 2012 MediaMind | A division of DG | All rights reserved Video in Premium and Biddable Inventory ▸ MediaMind Video serving capabilities allows for delivery and consisted reporting across campaigns 190+ Sites & Networks NOTE: The ST team does not manage direct buys on premium inventory, but serving is consolidated in MD

25. © 2012 MediaMind | A division of DG | All rights reserved Video Buying in the RTB Space ▸ Smart Trading can support various types of video executions including: Pre-Roll In-Banner Video Connected TV Mobile Video

26. © 2012 MediaMind | A division of DG | All rights reserved Ad Agency One Video Asset Separate Publishers MediaMind’s Holistic Video Workflow One Ad Server One Report For all Campaigns Workflow Syncs with all Campaigns Trading Desk

27. © 2012 MediaMind | A division of DG | All rights reserved Insightful Video Specific Metrics Video Started 25% Played50% Played75% Played Video Completed ReplayPauseMuteUnmute Full Screen Start Full Screen End Full Screen Pause Expansion Video within video © 2012 MediaMind | A division of DG | All rights reserved

28. Clients Currently Utilizing Smart Trading Services

29. © 2012 MediaMind | A division of DG | All rights reserved Smart Trading Reduces CPA by 58% ▸ Goal: Recruit Job-Seekers With Specific Technical Skills ▸ Conversion Event: Completed Online Application ▸ Geography: United States Strategy: Use Retargeting with Smart Trading in conjunction with Premium Inventory buys RTB $1.50 Premium Results: 58% CPA Reduction 58% Decrease

30. © 2012 MediaMind | A division of DG | All rights reserved Optimize Campaigns in Real Time to Drive Awareness Campaign Details & Objectives Goal: ► To drive awareness for a reality TV show premiere Summary of Performance: ► MediaMind Smart Trading delivered the most clicks to the entertainment client’s homepage and outperformed all other partners on the media plan How did we do this? ► Focused heavily on day-parting optimizations that delivered the creative messaging during peak media consumption hours (6pm – 10pm) ► Targeted relevant contextual categories (Arts & Entertainment, Sports, Magazines, and Men’s Interests)

31. © 2012 MediaMind | A division of DG | All rights reserved Smart Trading + Retargeting Exceeds Expectations by Over 500% Campaign Details & Results Campaign Details: ► Flight – Holiday Season 2011 (December) ► Campaign goal – CPA $60 Conversion = Online purchases of jewelry or accessories ► Strategy / Targeting – RETARGETING ONLY Campaign Results: ► OVERALL CPA = $11.83; outperformed client’s expectations by over 507% Total Conversions (Purchases) – 3,774 Total Clicks – 23,171 © 2012 MediaMind | A division of DG | All rights reserved Learning Stage: Tested different inventory pockets, bidding strategies to identify the "sweet spot” Optimization Stage: Found cookied users during holiday rush, re-messaged them at right place and time to drive online purchases Seasonality Effect: CPA increase due to post-holiday shopping effect CPA Goal :: $60

32. © 2012 MediaMind | A division of DG | All rights reserved The MediaMind Benefit Holistic campaign management and reporting Implement unique strategies to drive campaign results MediaMind Trading Specialists available to answer any campaign questions Strictly adhere to and manage content targeting and brand safety Fully managed service for lower execution lead times

33. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved© 2012 MediaMind | A division of DG | All rights reserved Thank You!

34. © 2012 MediaMind | A division of DG | All rights reserved Appendix

35. © 2012 MediaMind | A division of DG | All rights reserved Holistic Reporting Leads to Better Insights ▸ Smart Trading integrates with your existing campaigns enabling ▸ Holistic performance reporting across premium and RTB buys ▸ Full eCPM view and daily RTB spend rate allows for clear ROI measurement