1. BMW Corporation

2. BMW PROFILE Company Information Services Provided
Building automobiles and Airplane engines
Brief history : 97 years
Visions of BMW
CEO: Norbert Reithofer

3. Financial Information:
2005
(000’s)
2009
2008
2007
2006
Sales
1.33 Million
1.28 Million
1.44 Million
1.5 Million
1.37 Million
Expenses
1,472 Million
1,667 Million
2, 064 Million
1,670 Million
1,324 Million
Net Income (Loss)
2,239 Million
5,301 Million
6,480 Million
3, 134 Million
2, 874 Million
Total Assets
27,010 Million
24, 647 Million
23, 316 Million
32, 378 Million
28, 543 Million
Total Liabilities
4,009 Million
8, 347 Million
7,974 Million
6, 801 Million
5,884 Million

4. THE CURRENT MARKETPLACE
BMW in a declining market
Profit
Quality
BMW and their quality
Low price for luxury
We have the name

5. Our Broader Environment
Partners and Agencies
Cundari
GSD&M Idea City
New technology
The Mini
3.7 litres of fuel per 100 km.
Controversies
Blocking the swiss

6. THE STRENGTHS AND WEAKNESSES
A sturdy reputation
Aircrafts and luxury vehicles
Good marketing
Launched a green tree program in China
Kept revenue up during recession by focusing on international markets.
Weaknesses:
High prices
Raw materials
Cost of car
The insufficient quality for excessive price
2010 recalls on over 348,000 cars due to brake leak.

7. Opportunities and Threats
New Products
Market shift to globalisation
Customers demand change to more comfortable and luxurious cars
New Technologies in Automobiles
Threats
New and existing competition
Volatility in price of fuel
Economic recession
Takeover bids

8. RECOMMENDATIONS Expand Globalization
Stay focused on comfort of ride for consumer
Promote more in less modernized countries
Test vehicles more efficiently to reduce accidents and recalls