1. Name: MOHAN REDDY Reg.no: 112GCMA009
Internship Training At
Mother Dairy, Yelahanka

2. INTRODUCTION
India is a country where 70% of the total population is dependent on agriculture. in modern day’s dairy, poultry and sericulture the secondary agriculture practices followed, milk is one of nutrition’s diet which is consumed to meet the day requirements of the human body and maintain a balance diet.

3. Company profile Type of the company: Government
Year of incorporation: In june 1974,
Promoters: Government

4. Product produced: 1.Nandini milk 2.Khova 9.Cheese
3.Curd Badam powder
4.Masala butter milk Paneer
5.Tetra pack milk Peda
6.Flavoured milks Burfi
7.Ice cream plant Jamoons
8.Ghee Dahi

5. competitors 1) Jersey 9) Thirumala 2) Heritage 10) Agri gold
3) Arogya ) Kaveri
4) Dodla ) Amulya
5) Saptagiri ) Niligiri
6) Shivashanker ) Govardhan
7) Shruthi ) Mukunda
8) Teja

6. Vision
Vision: To be country’s No.1 in manufacturing and marketing of quality milk and milk products in terms of export, major market share, and socio-economic uplifetment of all the stakeholders.

7. Mission Procuring the raw milk from the local farmers at a fair price.
Pasteurization and homogenizing of the procured raw milk.
Producing the other milk products.
Supply milk to the consumer at a reasonable rate.

8. Organizational Chart
MANAGER DIRECTOR
Procurement Production Marketing Administration Finance
Dept Dept Dept Dept Dept.
Transport Quality FGS & Store MIS Account &
control Purchase

9. Study of Functional Departments
Purchase Department
Production Department
Quality Control Department
Finance Department
Human Resource Department
Marketing Department
Management Information System Department

10. Production Department
Definition of production:
Production can be defined as “An organized activity of transforming raw material into finished products”
Production can also be defined as “Production of goods, which satisfies some human wants.”
Products produced:
Milk
Butter milk
Curd
Ghee

11. Processing of milk Reception of raw milk Weighing Filtration
Testing & grading
Weighing
Chilling from 4 degree
Filtration
Pasteurization
Pumped to milk tankers
Passed to packing machine
Ready for Distribution

12. Marketing department
Marketing is process of exchanging goods and services between producers and consumers. It is a human activity directed at satisfying needs and wants of the consumers.
Role of marketing manager:
To collect information for sales forecasting.
Search for new market area.
Pricing the production as per the demand.
To appoint new dealers and distributors.

13. Human Resource Department
“organization is not the mere bricks, motor, machineries or inventories. They are the people. It is the people who staff and manage organization”.
Scope of HR department:
HR planning
Recruitment and selection
Orientation and placement
Employee welfare activities
Safety and Health

14. Finance Department Function: Preparation of annual budget.
Maintain of sales ledgers.
Cash book.
General ledger.
Preparation of cost sheet.
Staff:-
Finance department have 30 members employees.

15. Swot Analysis of the company
Swot, acronym for strengths, weaknesses, opportunities and threats. Through such an analysis, the strengths and weaknesses exiting within the organisation can be matched with the opportunities and threats operating in the environment. This is very crucial for the existence, growth and profitability of any organisation

16. Strengths:
A strength is an inherent capacity which an organisation can use to gain strategic advantage.
Good brand image in market
Wide distribution network
Consumers are highly satisfied with Nandini products
Good distribution and transportation system

17. Weaknesses:
A weakness is an inherent limitation or a constraint which creates strategic disadvantages.
Quality consistency.
Need more counselling interaction between employees
More decentralized in the area of decision Making.

18. Opportunities:
An opportunity is a favourable condition in the organisational environment which enables it to consolidate and strengthen its position.
Institutional supports
Introduce new products.
Clean milk production.
Effective advertisement.

19. Threats:
A Threat is an unfavourable condition in the organisation environment which creates risk for, or causes damage to the organisatio.
Cut through competition from emerging competitions.
Presence of duplicate milk and milk products in the market.
Rapid change in Technology.
Lack of consumer awareness.

20. Findings Mother Dairy is being showing consistent growth prospective.
The premises are always kept clean and neat.
Majority of the consumers are fully satisfied about the Nandini milk and milk products.

21. Suggestions
Mother Dairy has good image in the market and should try to maintain and increase its image and goodwill.
Job rotation, job enlargement, job enrichment need to be done frequently which motivates an employees to do better.
It faces tough competition from the private firm. It must formulate effective marketing strategy to overcome it.

22. Conclusion
Mother diary is providing milk and milk products under the different kind of brand names , have made a sufficient name and fame in the minds of people for its quality, availability and relatively satisfying the needs of ultimate consumers and it has made a sufficient mark on established brand among the milk and milk products. initially when Mother Dairy was started, its capacity of production was less, as for now it has uplifted for higher production capacity.

23. Thank You