2. Demand and Supply Markets are the institutions that bring together buyers and sellers. –Examples include: farmer’s markets, eBay, Amazon.com, and retail outlets.

3. 1. DEMAND Learning Objectives 1.Define the quantity demanded of a good or service and illustrate it using a demand schedule and a demand curve. 2.Distinguish between the following pairs of concepts: demand and quantity demanded, demand schedule and demand curve, movement along and shift in a demand curve. 3.Identify demand shifters and determine whether a change in a demand shifter causes the demand curve to shift to the right or to the left.

4. 1.1 Price and the Demand Curve The quantity demanded is the quantity buyers are willing and able to buy of a good or service at a particular price during a particular period, all other things unchanged. A demand schedule is a table that shows the quantities of a good or service demanded at different prices during a particular period, all other things unchanged. A demand curve is a graphical representation of a demand schedule.

5. 1.1 Price and the Demand Curve A change in quantity demanded is a movement along a demand curve that results from a change in price. The law of demand states that for virtually all goods and services, a higher price leads to a reduction in quantity demanded and a lower price leads an increase in quantity demanded.

6. A Demand Schedule and a Demand Curve Price per pound ($)987654 Quantity demanded per month (millions of pounds) 101520253035 25 million pounds of coffee per month are demanded at a price of $6 per pound. 30 million pounds of coffee per month are demanded at a price of $5 per pound. The demand schedule lists points on the demand curve.

7. A change in demand is characterized by a shift in a demand curve. A demand shifter is a variable that can change the quantity of a good or service demanded at each price. –Preferences –Prices of related goods and services Complements and Substitutes –Income Normal and Inferior goods –Demographic characteristics –Buyer expectations 1.2 Changes in Demand

8. PriceOld quantity demanded $910 815 720 625 530 435 New quantity demanded 20 25 30 35 40 45 D1D1 D1D1 D2D2 D2D2 A A A’ An Increase in Demand

9. PriceOld quantity demanded $910 815 720 625 530 435 New quantity demanded 0 5 10 15 20 25 D1D1 D1D1 D3D3 D3D3 A A A’’ A Reduction in Demand

10. Complements and Supplements Complements (coffee and doughnuts) Reducing the price of one… Increases the demand for the other. Increasing the price of one… Reduces the demand for the other. Substitutes (coffee and tea) Increasing the price of one… Increases the demand for the other. Reducing the price of one… Reduces the demand for the other.

11. Changes in Price Versus Changes in Demand A reduction in demand A change in price causes a movement Along the demand curve. Demand curve Shifts the demand curve to the right Shifts the demand curve to the left An increase in demand Price per unit Quantity per period

12. Learning Objectives 1.Define the quantity supplied of a good or service and illustrate it using a supply schedule and a supply curve. 2.Distinguish between the following pairs of concepts: supply and quantity supplied, supply schedule and supply curve, movement along and shift in a supply curve. 3.Identify supply shifters and determine whether a change in a supply shifter causes the supply curve to shift to the right or to the left. 2. Supply

13. The quantity supplied is the quantity sellers are willing to sell of a good or service at a particular price during a particular period, all other things unchanged. A supply schedule is a table that shows quantities supplied at different prices during a particular period, all other things unchanged. A supply curve is a graphical representation of a supply schedule. A change in quantity supplied is characterized by movement along the supply curve caused by a change in price. 2.1 Price and the Supply Curve

14. A Supply Schedule and a Supply Curve Price per pound ($)456789 Quantity supplied per month (millions of pounds) 152025303540 25 million pounds of coffee per month are supplied at a price of $6 per pound. 30 million pounds of coffee per month are supplied at a price of $7 per pound. The supply schedule lists points on the supply curve.

15. A change in supply is characterized by a shift in the supply curve. A supply shifter is a variable that can change the quantity of a good or service supplied at each price. –Prices of factors of production –Returns from alternative activities –Technology –Seller expectations –Natural events –The number of sellers 2.2 Changes in Supply

16. PriceOld quantity supplied $415 520 625 730 835 940 New quantity supplied 25 30 35 40 45 50 S1S1 S1S1 S2S2 S2S2 A A A’ An Increase in Supply

17. PriceOld quantity supplied $415 520 625 730 835 940 New quantity supplied 5 10 15 20 25 30 S1S1 S1S1 S3S3 S3S3 A A A’’ A Reduction in Supply

18. Changes in Price Versus Changes in Supply A reduction in supply A change in price causes a movement Along the supply curve. Supply curve Shifts the supply curve to the right Shifts the supply curve to the left An increase in supply Price per unit Quantity per period

19. 3 Demand, Supply, and Equilibrium Learning Objectives 1.Use demand and supply to explain how equilibrium price and quantity are determined in a market. 2.Understand the concepts of surpluses and shortages and the pressures on price they generate. 3.Explain the impact of a change in demand or supply on equilibrium price and quantity. 4.Explain how the circular flow model provides an overview of demand and supply in product and factor markets and how the model suggests ways in which these markets are linked.

20. 3.1 The Determination of Price and Quantity The Equilibrium price (market clearing price) is the price at which quantity demanded equals quantity supplied. The Equilibrium quantity is the quantity demanded and supplied at the equilibrium price. A Surplus is the amount by which the quantity supplied exceeds the quantity demanded at the current price. A Shortage is the amount by which the quantity demanded exceeds the quantity supplied at the current price.

21. S S D D The Determination of Equilibrium Price and Quantity Equilibrium price and quantity At a price of $8 per pound, 35 million pounds of coffee are supplied At a price of $8 per pound, 15 million pounds of coffee are demanded Surplus at P = $8 At a price of $4 per pound, 35 million pounds of coffee are demanded At a price of $4 per pound, 15 million pounds of coffee are supplied Shortage at P = $4

22. 3.2 Shifts in Demand and Supply S1S1 S1S1 D1D1 D1D1 D2D2 D2D2 D2D2 D2D2

23. 3.2 Shifts in Demand and Supply S1S1 S1S1 D1D1 D1D1 S2S2 S2S2 S2S2 S2S2

24. Simultaneous Decreases in Demand and Supply S1S1 S1S1 D1D1 D1D1 S2S2 S2S2 D2D2 D2D2

25. Simultaneous Decreases in Demand and Supply S1S1 S1S1 D1D1 D1D1 S2S2 S2S2 D2D2 D2D2

26. Simultaneous Decreases in Demand and Supply S1S1 S1S1 D1D1 D1D1 S2S2 S2S2 D2D2 D2D2

27. Simultaneous Shifts in Demand and Supply Shift in Supply Decrease in supplyIncrease in supply Shifts in Demand Decrease in demand Equilibrium price Equilibrium quantity Increase in demand Equilibrium price Equilibrium quantity

28. 3.3 An Overview of Demand and Supply: The Circular Flow Model The circular flow model is a model that provides a look at how markets work and how they are related to each other. The Product markets are markets in which firms supply goods and services demanded by households. The Factor markets are markets in which households supply factors of production – labor, capital, and natural resources – demanded by firms.

29. D S Price Payments to firms for goods and services Textile workers Demand goods and services Product markets Supply goods and services Demand factors And supply factors Factors markets Firms Households D S Price Blue jeans D S Price Haircuts D S Price Apartments D S Price Barbers D S Price Apartment buildings 3.3 An Overview of Demand and Supply: The Circular Flow Model Wages paid to household for labor