1. HOMER’S DELI & SWEETHEART BAKERY Marketing Plan Lindsay Aiello Melody Williams Amber Lorenzen Ivan Chino

2. HOMER’S DELI & SWEETHEART BAKERY

3. ANNUAL INCREASE IN REVENUE

4. HOMER’S DELI “To create high- quality deli products at reasonable prices for the satisfaction of customers, …

5. SWEETHEART BAKERY ………. and to be the leading competitor in providing fresh bakery goods to clientele.”

7. BASIC PRICE LIST Homer’s Deli: 8” Sub- Bowl of Soup- $2.59 Cup of Soup- $1.99  Pasta- $1.30/ dish Sweetheart Bakery:  Cookies- $0.45-$1.19  Blarnies- $1.09  Brownies- $0.85  Cake- $20.95-$36.95  Dozen Doughnuts- < $10.00  Pie- $9.99-$13.99  Dog Treats-

8. CUSTOMER ANALYSIS Upper Middle-Class & BusinessesCollege Students Reason:  High-priced products.  Weddings  Graduations Reason:  Satisfying, wholesome meal  Dessert  Quiet setting for studying

9. Market Segment Products BakeryDeli CookiesDonutsCakesBunsLunchMid-DayDinner Age 0-163300101 Age 16-252211212 Age 25-401221313 Age 40-601211213 Age 60-1001211212 Party Planners (Graduation/Wedding) 2133220 Businesses1310300 MARKET PRODUCT GRID

10. MARKET PRODUCT GRID & INCENTIVE Customers 0-25:  Student ID = 3 free cookies  Weekly night discount Customers 25-60:  Time constraints = Increased efficiency behind counters to offer quality fast. Customers 60+ :  Quiet atmosphere  Affordable meal  Senior Discount?

11. End of growth stage Maturity Now Introduction stage Marketing mix strategies Expansion

12. Product: Fresh & No artificial flavors Price: Variety; Depends on kind Promotion: Radio; website; samples; Sunday afternoons, Church-goers Place: Lion’s District; Expand to Camanche; Evaluation Marketing Mix