1. Popular Music Video Textual Analysis

2. Technical Conventions

3. Technical conventions: Band shots, whole band shots and performance clips Textual Analysis of Pop Music Video

4. Technical conventions: Shadows, mise-en-scène reflects atmosphere, equal division of shots upon band members Textual Analysis of Pop Music Video

5. Technical conventions: High lighting Textual Analysis of Pop Music Video

6. Technical conventions: Bright lighting Textual Analysis of Pop Music Video

7. Technical conventions: High angle/low angle Special lighting effects Textual Analysis of Pop Music Video

8. Technical conventions: Close-ups Textual Analysis of Pop Music Video

9. Technical conventions: Animation Textual Analysis of Pop Music Video

10. Technical conventions: Colour effects – often monochrome Textual Analysis of Pop Music Video

11. Technical terms check list: Performance clips and band shots Fast-pace of editing Mainly straight cuts Bright lighting High angle/low angle Bright colours against black and white background Panning Editing to reflect pace of music Special lighting effects High lighting Equal division of shots upon band members Whole band shots No real sound effects Colour effects – often monochrome Dubbed sound Zooming out Shadows Mise-en-scène reflects atmosphere Animation Does the music video adhere to or subvert these? Textual Analysis of Pop Music Video

12. Representations

13. Representation: Glamour/popstar lifestyle Textual Analysis of Pop Music Video

14. Representation: Playing out pop star lifestyle within video Textual Analysis of Pop Music Video

15. Representation Mean and moody men Textual Analysis of Pop Music Video

16. Representation: Seductive poses from female artists Textual Analysis of Pop Music Video

17. Representation: Anti-establishment activity Textual Analysis of Pop Music Video

18. Representation: Deserted locations and straight forward narratives Textual Analysis of Pop Music Video

19. Representation: Guitar Solos Textual Analysis of Pop Music Video

20. Representation: All playing to the audience Textual Analysis of Pop Music Video

21. Representation: Short Skirts Textual Analysis of Pop Music Video

22. Representation: Cleavage Textual Analysis of Pop Music Video

23. Representation: Trying to portray a certain image - intertextuality Textual Analysis of Pop Music Video

24. Representation: Voyeurism Textual Analysis of Pop Music Video

25. Representation: Urban Locations Textual Analysis of Pop Music Video

26. Representation: Dancing Textual Analysis of Pop Music Video

27. Representation: Crowd Shots Textual Analysis of Pop Music Video

28. Representation: Destroyed Environments Textual Analysis of Pop Music Video

29. Representations Short skirts Legs and low cut tops Voyeurism Glamour – lifestyle Seductive poses from female artists Urban locations Dancing Crowd shots Playing out pop star lifestyle within video Fairly straight forward narrative Group singing whilst chaos takes place around Anti-establishment activity Destroyed environments Mean and moody men Deserted locations Singing whilst acting Trying to portray a certain image Self-appreciation All playing to the audience Does the music video adhere to or subvert these? Textual Analysis of Pop Music Video

30. Textual Analysis 2

31. Categories Language Narrative Representations Audience Institutions Technology Textual Analysis of Pop Music Video

32. Categories Purpose: entertainment, persuasion, profit? Form: live, recording, music video? Genre: current and past pop music genres? Tone: happy, serious, sad, celebratory, outrageous? Style: conventional, unconventional, traditional, modern? Textual Analysis of Pop Music Video

33. Language Examination of conventions of pop music genres in terms of:lyrics, vocal style, instrumentation, rhythm, melody Textual Analysis of Pop Music Video

34. Narrative Understanding lyric of song in terms of who, where, what, when, why? Narrative elements in music video. Textual Analysis of Pop Music Video

35. Representation Representations of age, gender and race in pop music. Image of pop music stars used in marketing, press coverage, etc. Textual Analysis of Pop Music Video

36. Audience Identification of target audiences for pop music by genre, pop video, advertising. Pleasures of identification with/attraction to stars, expression of emotions ideals/dreams,fandom, individual listening. Popular music and related social activities of teenage audience, eg, fashion, dance, concerts, subcultures. Textual Analysis of Pop Music Video

37. Technology Technology involved in production, distribution and consumption of popular music.General effects on product.New developments. Textual Analysis of Pop Music Video

38. Institutions Ownership (eg, major, independents). Controls (legal, self- regulatory, market). General effects on product. Roles and choices of main personnel. Links with other media (eg, charts, radio play- lists, music press, concert tours, video). Textual Analysis of Pop Music Video

39. Categories Language Narrative Representations Audience Institutions Technology Textual Analysis of Pop Music Video