1. www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at Ioan Toma

2. www.sti-innsbruck.at About Provider of content and multimedia for German travel operators, as well as tourist reservation and information systems. Found in 1996 Founders: Sabre - Holdings (Dallas, USA) and 3 German individuals More than 100 employees Based in Berlin, Germany http://www.giata.de/ 2

3. www.sti-innsbruck.at What giata.de offers? MultiCodes –identifies duplicates in the hotel portfolio of a travel operator. matches this with over 3 million offers from over 60 hotel brokers (GTA, Hotelbeds, Tourico, etc.) Content Standardisation and Distribution –prepares digital text and image data for almost all well-known tour operators and travel agencies and from it creates ready-to-use applications for the web, smartphones and iPads –Almost 20000 customers including well known tour operators such as TUI, Thomas Cook, Rewe, FTI and Alltours, all GDS (global distribution system) and internet booking engines such as Amadeus/Traveltainment, Sabre, Traffics and Travel-IT, and internationally known travel portals, including Expedia, Tripadvisor, Holidaycheck, Opodo and Lastminute.com. 3

4. www.sti-innsbruck.at What giata.de offers? Automated Text Creation –generate hotel descriptions – based on hotel facts in 16 different languages. More than 55000 hotel descriptions Multilingual Hotel Content Besides hotel descriptions, GIATA also offers multilingual content as part of hotels factsheets and images Translation –tourism-related translation service. Among their customers: Starwoodhotels, hotel.de, Rate Tiger, Traveltainment, ITS, DerTour or Pegasus Online Catalogue Production –Tour operators, hotel chains and incoming agents can use the GIATA real-time catalogue to generate their data independently online. Content is distributed to travel agencies, booking systems, websites and TV channels 4

5. www.sti-innsbruck.at Products For travel agencies, portals and affiliates –See complete list at: http://www.giata.de/en/products/for-travel-agencies-portals-and- affiliates.htmlhttp://www.giata.de/en/products/for-travel-agencies-portals-and- affiliates.html For tour operators –See complete list at: http://www.giata.de/en/products/for-tour-operators.htmlhttp://www.giata.de/en/products/for-tour-operators.html For hotels –See complete list at: http://www.giata.de/en/products/for-hotels.htmlhttp://www.giata.de/en/products/for-hotels.html 5

6. www.sti-innsbruck.at MultiCodes GIATA Codes: –Individually identify over 329,000 specific hotels/ hotel complexes, including details for the location and country Broker and Tour Operator Codes: –5.3 million booking codes of tour operators and hotel brokers (GTA, Hotelbeds, Tourico, Miki Travel and many more) Geocodes: –Geo - coordinates of over 276,000 top hotels Hotel addresses: –Permanently updated by hand. Includes hotel’s name, address, telephone number and fax number. The address entry also includes any URLs and email addresses available. GIATA MultiCodes: –GIATA Codes and optional GIATA Geocodes modules, as well as hotel addresses and details on affiliations to chains or groups For travel agencies, portals and tour operators Price: depending on the business volume 6

7. www.sti-innsbruck.at CatPad Catalogue booking via Apples' iPad Over 1,000 printed travel catalogues of almost every notable tour operator in their original version in an iPad app with the corporate brand Travel selection and direct booking Easy booking - just one click to link to your IBE (Traveltainment, Traffics, Travel-IT etc) For travel agencies and tour operators Price: –Setup fee: EURO 1899 –Monthly licensing fee: EURO 289 7

8. www.sti-innsbruck.at Extranet and Internet Hotel Guide Cost-intensive search for travel offers in over 1,000 catalogues from more than 230 tour operators with over 650,000 travel offers Multiple search: full text, hotel names, locations or booking code searches Optionally can be enhanced into a bookable catalogue External Hotel Guide –For: travel agencies - travel office staff and travel professionals –Price: EURO 9.90 /Month/Service Center Internet Hotel Guide –For travel agencies - end users –Price: EURO 5.10 /Month/Homepage 8

9. www.sti-innsbruck.at Translation Service GIATA Translation Service –Hospitality-focused translation services for all types of tourism texts, including factsheets, hotel and place descriptions and catalogues –Danish, Dutch, English, French, German, Italian, Portuguese and Spanish; other languages on request Other similar services: –GIATA and Pegasus Translation Services developed together with Pegasus Solutions –GIATA Localisation Service - context-specific localisation of websites, CRS interfaces and newsletters for the tourism industry –GIATA‘s unique translation tool: GITTE - tourist catalogue translation 9 For Tour operators, travel agents, hotels Price dependents on,, the volume, the text type, the format and the language combination

10. www.sti-innsbruck.at TOURIAS smartphone travel guide Smartphone travel guide in both English and German for over 100 destinations Useful information about countries and sights as well as nightlife and restaurant tips directly to their smartphone For Phones and Android devices Mobile travel guide can be offered free of charge or with customised design (with or without advertisements or additional premium functions) and integrated into the booking system. 10 For tour operators, travel agencies, online booking portal Price ad-free version 59 EUR/Month

11. www.sti-innsbruck.at TOURIAS tips&deals Hotel Guide Individual iPhone hotel app –Hotel information in up to 11 languages –Customisation with hotel own branding –Available in app store –Contact details and reservation options by telephone, email and booking link –Apple Push Notification Service or SMS –Integrated reviewing tool for direct communication with guests –A travel guide, maps and weather forecast option included 11 For hotels Price: 99 EUR/Month

12. www.sti-innsbruck.at LikeScreen Turn the people in the store or hotel into new Facebook fans. 12 For –Tour operators, travel agents, hotels Price –Setup fee: EURO 499 –Monthly licensing fee: EURO 39

13. www.sti-innsbruck.at myHotelRank Online review management tool www.myhotelrank.com www.myhotelrank.com Collect direct feedback from hotel guests Reviews can be pushed on major review portals such as Tripadvisor, Trivago, HolidayCheck and Zoover Price: Monthly licensing fee EURO 0.5 per room 13