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Published byLetitia Casey Modified over 9 years ago
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1 Ralph Van Lysebeth Sales & Marketing Director Packard Bell Belgium, Luxembourg & Switzerland
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2 Digital Home Entertainment Why should the channel adapt ?
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3 The big shift... Adapted from K. Werbach The Great Transition
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4 Trends & contexts 1.The on-demand lifestyle is here 2.Everybody is short in time -> you must make choices 3.No more customer sacrifices 4.Media becomes unbound 5.End of browsing ? -> too much content 6.Consumers start generating own content Adapted from G. Leonhard
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5 Music as an example
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6 Internet is stealing time from other media...
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7 Internet + PC is beating radio
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8 272 Digital Music Stores active in 2004
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9 This is getting real
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10 The future... In less than 5 years, the entire population in most “rich” countries will ALWAYS be connected, anywhere and with a decent bandwith All content & entertainment will be available on this “ALWAYS ON” Network (legal or not) The content will live on the network – not in your box, therefore the power is in the network.
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11 Another trend: from buying to renting Consequences: –Broadband explodes even faster –Prices drop dramatically CD in store: 16 € CD online, fysical delivery: 14 € Album online, downloaded: 9.99 € Song online, song of choice: 1 € Song streaming on demand: 0.01 € Less customer sacrifices in terms of time & choice Renting Buying
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12 For the channel: what to sell ? Hardware: – Media (Sharing) Devices Mobile Home Content Service Provider Contracts Own content ?
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13 Digital Home Entertainment Recommendations for the channel
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14 Recommandations for the channel Follow the trends Diversify or enlarge the product offering –Content providers, products & services Focus on solutions –Show benefits to customers –Create needs –“Usage” is key Adapt the showroom Adapt communication
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15 Packard Bell is evolving…2004-2005 - 1 year 1990-2000 - 10 years The brand of the Home Pc 2001-2003 - 4 years Home Entertainment Position the brand into the consumer electronic world
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16 TV LCD & monitors LCD TV Audio / Video Devices DVD Digital Media Devices Set Top Box DVD/DivX Multimedia adapters Home Networking WiFi CPL Mobile Audio / Video MP3 Players PC Home Server PC Centric TV programs recording Digital Photo, Music and video acquisition VOD
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17 www.musicstation.be
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18 Thank you
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