1. Andy Axsom, MBA Jessie Erwin, MEd La’Cresha Moore, MS Strategies for Increasing OrgSync Feature Adoption at the UNT Health Science Center

2. UNTHSC Overview Texas College of Osteopathic Medicine Graduate School of Biomedical Sciences School of Public Health School of Health Professions Physician Assistant Studies Physical Therapy UNT System College of Pharmacy

3. Enrollment Trend – Historical FY 2009

4. Multiple Umbrellas In 2012, we partnered with the Office of Community Engagement to utilize OrgSync for the Service Management needs for UNTHSC Issues to consider when adding umbrellas  Who is responsible for training?  How will costs be divided for services that are shared?  Who will communicate OrgSync progress to administration?  Communication amongst departments is KEY

5. Problem We’ve had OrgSync for 3 years, but we do not have the amount of student usage we would like. Students sign-up during Orientation, then may not log-in again. How do we underscore the importance of using the system, especially the additional features we’ve invested in? How can we effectively explain OrgSync functionality to campus stakeholders now that we have Multiple Umbrellas and various departments on campus utilizing OrgSync?

6. Plan Nine Weeks of OrgSync Campaign as product “re-launch” Modified from Midwestern State University Targeted specific student populations (first year, student leaders, returning students) & campus departments Tried to identify student needs addressed through using OrgSync

7. Campaign Goals Increase active logins of student to OrgSync so that they can be in the loop about on campus events and what organizations are doing on campus Identify top 3 departments based on website traffic to increase the flow of information via OrgSync Health Promotion, Financial Aid, CAP Have an increase in the number of first year students who have OrgSync profiles so they have access to campus organization information Increase the number of students using tools on OrgSync to stay connected Increase the use of OrgSync tools to communicate with student organization members

8. OrgSync Features Tell us your thoughts!

9. Campaign Features Card Swipe ePortfolios Elections (polls vs. forms) Websites Communication Tools

10. Methods- increase first year student usage Here are 5 great reasons! 1.Get connected: See “what’s happening” on campus and in the community! 2.RSVP for events 3.Community Service Opportunities 4.Learn about campus programs and resources 5.Campus Announcements All first year students sign up for OrgSync as part of New Student Orientation Campaign: Why should you join OrgSync?

11. Methods- increase logins OrgSync Awareness Week Monday, September 17th New to OrgSync? Would you like to learn more about how to best utilize the tools? Join us for a training session facilitated by an OrgSync Professional. Student Training 11:00 am-12:30 pm. MET 109-111 4:30-6:00 pm. MET 109-111 Features Highlighted: Communication Tools, Polls v. Forms for elections, Websites, and Card Swipe OrgSync table 12:00 pm-2:00 pm in the MET -giveaways (tumbler, t-shirts, pens) -GREEN TICKETS (to OrgSync party) OrgSync Profile membership in at least 1 organization. Features Highlighted: Add organization

12. Methods- student/campus department usage OrgSync Awareness Week Tuesday, September 18th New to OrgSync? Would you like to learn more about how to best utilize the tools? Join us for day 2 of training sessions facilitated by an OrgSync Professional. Faculty and Staff Training 10:00 am-11:00 am LIB 225 Features Highlighted: Forms, Card Swipe, Messaging Student Training 12:00 pm-1:00 pm LIB 400 Features Highlighted: Communication Tools, Polls v. Forms for elections, Websites, and Card Swipe *OrgSync Giveaways to attendees!

13. Methods- student/campus department usage OrgSync Awareness Week Wednesday, September 19th Do you have your OrgSync GREEN TICKET? Stop by and get yours today! You must have an OrgSync Profile and membership in at least 1 organization. Green Tickets will serve as your admission to the OrgSync Party! Office of Student Development 8:00 am-4:30 pm EAD 116 Green ticket pick up OrgSync Table 11:00 am-2:00 pm Library 2nd Floor Prize wheel spin for completed profile and 1 group membership Features Highlighted: Add organization, complete profile Mystery Word First person to find mystery word gets a cool giveaway! Hid the word under the “polls” section Features Highlighted: Polls

14. Methods- increase logins OrgSync Awareness Week Thursday, September 20th It’s an OrgSync Party! Alumni Plaza 12:00-2:00 pm Lunch provided! Bring your OrgSync Green Ticket for admission! OrgSync Profile and membership in at least 1 organization BBQ Music Giveaways Features Highlighted: Add organization, complete profile

15. Methods- active logins/ organization communication 9 Weeks of OrgSync Agenda September 24-28: Completed Organization Profile/PortalFeature highlighted: organization profile One lucky organization that has completed its organization profile and portal (including profile picture & welcome) will win! October 1-5: Most Events on the Organization CalendarFeature highlighted: Calendar/ Events The student organization that has the most events registered in OrgSync will win! October 8-12: Most Photos & VideosFeature highlighted: Photos and Videos The student organization that has uploaded the most photos and/or videos of their organization in OrgSync will win! Video entries may be eligible for the Parent and Family Weekend Video Contest. October 15-19: Rock the Polls-Vote for Your Favorite Organization Video Feature highlighted: Polls The top 5 student organization that receives the most votes on the OrgSync Poll will be considered finalists. October 22-26: Most Communication FeaturesFeature highlighted: Communication Tools The student organization that has initiated the most communications (discussions, news & polls) in OrgSync will win! October 29-November 2: Best Website DesignFeature highlighted: Websites The student organization with the best website built through OrgSync will win! November 5-9: Most Events on the Organization CalendarFeature highlighted: Calendar/ Events The student organization that has the most events registered in OrgSync will win! November 12-16: Completed Organization Profile/Portal Feature highlighted: organization profile One lucky organization that has completed its organization profile and portal (including profile picture & welcome) will win! November 26-30: Most Creative Use Feature highlighted: All The student organization that has demonstrated the most creative and holistic use of OrgSync at UNTHSC by the end of the fall 2012 semester will win! See Leadership Council Portal for examples.

16. Data Total Users: 4350 Active User Logins: 1 day= 101 3 days= 217 7 days= 532 14 days= 803 30 days= 993 60 days= 1320 Organization Profile Completeness: Complete-58.1% Incomplete-41.9% Events per month: August 2012: 151 Largest Organizations: All UNTHSC students=3023 MSGA=617 GSA=585 ACOFP=494 TMA=464 PHSA=440 Most Involved Organizations: SSP=1471 hours PHCSO=1028 hours MSCSO=810 hours PHSA=331 hours ACOFP=179 hours September User Report: (retrieved from OrgSync)

17. Data/Analysis Largest Organizations:(all groups in All UNTHSC students=3054 (up by 31) MSGA=659 GSA=585 ACOFP=503 TMA=480 PHSA=442 Most Involved Organizations: (all groups increased) SSP=1471 hours PHCSO=1028 hours MSCSO=810 hours PHSA=331 hours ACOFP=179 hours Total Users: 4375 (up by 75) Active User Logins: 1 day= 83 3 days= 238 7 days= 396 14 days= 644 30 days= 901 60 days= 1153 Organization Profile Completeness: Complete-61.1% (up 3%) Incomplete-38.9 % Events per month: (up from 151 in August) October 2012: 336 November 2012: 266 November User Report: (retrieved from OrgSync)

18. Outcomes Having students sign up at orientation is a successful means of ensuring that each student had a profile The overall number of log-ins to the OrgSync website for student organizations increased over a 3 day time period The most involved organizations displayed an increase in involvement over 10 week campaign The number of events on the OrgSync calendar increased September 2012 to November 2012 : 41 events November 2011 to November 2012: 53 events There was a slight increase of the number of completed profiles so that members could have accurate organization information 10 week long campaign was too long to maintain student engagement Decrease in active participation by the end of the campaign Difficulty finding winners

19. Implications Why are students not utilizing this feature as much as our office would like? What amount of time commitment are our students willing to put towards using OrgSync? How would the students prefer to communicate with organization members? What are the factors for student motivation outside of the classroom on our specific campus? How can we get students, not just student leaders to use OrgSync on a regular basis?

20. Small Group Discussion

21. o What is your OrgSync Story? Question 1:

22. o Who are the key stakeholders and/or populations on your campus? Question 2:

23. o What challenges/barriers do you face in meeting your goals? Question 3:

24. o How would you like to change OrgSync on your campus? Question 4:

25. o What are 3 strategies or features to help you achieve your goals? Question 5:

26. o What is 1 idea that you can take back to your campus? Question 6:

27. References Astin, A. W. (1975). Preventing students from dropping out. San Francisco: Jossey-Bass. Astin, A.W. (1993). What matters in college: Four critical years revisited. San Francisco: Jossey-Bass. Dembo, M. H. (2000). Motivation and Learning Strategies for College Success : A Self management Approach. Lawrence Erlbaum Associates. Mallinckrodt, B. (1988). Student retention, social support, and dropout intention: Comparison of black and white students. Journal of College Student Development, 29, 60-64. Tinto, Vincent (2012). Completing College : Rethinking Institutional Action. Retrieved from http://library.uta.edu http://library.uta.edu