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RSA Conference 2008 Staff Meeting. 2January 29, 2007 RSA Conference 2007 Staff Meeting Agenda >What is the RSA Conference? >What is CA Doing at the RSA.

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Presentation on theme: "RSA Conference 2008 Staff Meeting. 2January 29, 2007 RSA Conference 2007 Staff Meeting Agenda >What is the RSA Conference? >What is CA Doing at the RSA."— Presentation transcript:

1 RSA Conference 2008 Staff Meeting

2 2January 29, 2007 RSA Conference 2007 Staff Meeting Agenda >What is the RSA Conference? >What is CA Doing at the RSA Conference?  Marketing  CA Booth  Dave’s Keynote  CA Speaking Sessions  CSO Networking Reception  1:1 Meetings  Other CA Activities >What are the Staff Responsibilities and Key Contacts?

3 What is the RSA Conference? Show Details

4 4January 29, 2007 RSA Conference 2007 Staff Meeting RSA Conference 2008 >Dates: April 7-11, 200 >Venue: Moscone Convention Center, San Francisco, CA >Attendance: 17,000+  CSO, CISO, Security and IT Directors and More! >Conference Theme: Alan Turing, British cryptographer, mathematician, logician, philosopher and biologist (1912- 1954).

5 5January 29, 2007 RSA Conference 2007 Staff Meeting Continued….. >17 tracks and over 220 sessions >Over 350 exhibitors >Keynote addresses:  RSA Security: Art Coviello, President EMC Security Division  Symantec: John W. Thompson, Chairman and CEO  Microsoft: Craig Mundie, Chief Research and Strategy Officer  VeriSign: Jim Bidzos, Chairman  Tipping Point: Brian Smith, Chief Architect  IBM: Val Rahmani, General Manager ISS Division  Numenta: Jeff Hawkins, Founder  CA: Dave Hansen, Sr. VP and GM Security Division  Oracle: Thomas Curian, Sr. VP, Oracle Server Technologies Dev  Al Gore, Former Vice President and Nobel Laureate

6 What is CA doing at the RSA Conference?

7 7January 29, 2007 RSA Conference 2007 Staff Meeting CA at the RSA Conference 2007 >Platinum Sponsor >30x30 Booth #1432 - includes 7 solution oriented demo stations, a Partnering with CA station and a theater >Theme: “Strategic Security is greater than any single security product” >Dave Hansen Keynote >CA Speaking Session >Industry Events >CSO Networking Reception

8 8January 29, 2007 RSA Conference 2007 Staff Meeting Pre-Show Promotion ca.com/rsaconference

9 9January 29, 2007 RSA Conference 2007 Staff Meeting Pre-Show Promotion Email Invitation

10 10January 29, 2007 RSA Conference 2007 Staff Meeting Pre-Show Promotion Postcard

11 11January 29, 2007 RSA Conference 2007 Staff Meeting Pre-Show Promotion RSA Conference Web Site

12 12January 29, 2007 RSA Conference 2007 Staff Meeting RSA Conference Program Guide Ad

13 13January 29, 2007 RSA Conference 2007 Staff Meeting Exhibition Floor Plan

14 14January 29, 2007 RSA Conference 2007 Staff Meeting CA Booth Look & Feel

15 15January 29, 2007 RSA Conference 2007 Staff Meeting CA Booth Posters

16 16January 29, 2007 RSA Conference 2007 Staff Meeting CA Booth Tabletop Signage

17 17January 29, 2007 RSA Conference 2007 Staff Meeting CA Booth Demo Station Signs

18 18January 29, 2007 RSA Conference 2007 Staff Meeting CA Booth Event Schedule Flyer

19 19January 29, 2007 RSA Conference 2007 Staff Meeting CA Booth Solution Demonstrations >Security Compliance Process Automation >Security Compliance Through Effective Log Management >Identity Lifecycle Management >Server Resource Protection >Secure Web Business Enablement >Enforce and Validate Compliance for Your Mainframe Security >Integrated Threat Management >Partnering with CA

20 20January 29, 2007 RSA Conference 2007 Staff Meeting CA Booth Plan View

21 21January 29, 2007 RSA Conference 2007 Staff Meeting Other CA Booth Highlights >Theater presentations  Are You Smarter than a Fifth Grader CSO? (2x / hour)  Enterprise Business and Security Optimization (Deloitte) >Literature  CA Security Management Solutions Brief  IAM Solutions Brief  SIM Solutions Brief  Threat Management Solutions Brief >Giveaways  CA logo shopping bags  CA logo pens >Daily drawing – enter for a chance to win one of three 3 Garmin nuvi 250W Personal Travel Assistant on Tue, Wed, Thu

22 22January 29, 2007 RSA Conference 2007 Staff Meeting CA Booth Drawing Entry Card

23 23January 29, 2007 RSA Conference 2007 Staff Meeting Dave’s Keynote Address >Thur, April 10, 2:35 PM >Presentation sounding a “wake up” call for CIOs >30 second advertisement video  Runs all day Thursday in the keynote theater

24 24January 29, 2007 RSA Conference 2007 Staff Meeting CA Speaking Sessions >Liberty Alliance Workshop - Apr 7 at 1-5 PM >OSIS User-Centric Interop - Tue, Apr 8 and Wed, Apr 9 at 11:00 AM – 6:00 PM >Compliance Without Borders - Thu, Apr 10 at 9:10 AM

25 25January 29, 2007 RSA Conference 2007 Staff Meeting CSO Networking Reception >Who Should Attend?  Senior security managers >RSVP Date?  Apr 9, 2008 >Who will be there?  Security Management VPs and Directors >Contact Robin Conklin to RSVP or for more information

26 26January 29, 2007 RSA Conference 2007 Staff Meeting Available 1:1 Meetings >Dave Hansen >Vadim Lander >Bill Mann >Dave Culbertson >Dave Earhart >Paul Engelbert

27 27January 29, 2007 RSA Conference 2007 Staff Meeting Other CA Activities >SC Magazine Awards Dinner: Tuesday, Apr 8 at 6:30 PM  Nomination: Best Enterprise Security Solutions

28 What are Staff Responsibilities and Contacts?

29 29January 29, 2007 RSA Conference 2007 Staff Meeting Staff Responsibilities >Travel Dates: arrive April 6/7 and depart on April 10/11 >Travel Itinerary: You are responsible for your own air travel arrangements. All rooms in the CA blocks have been assigned. >Hotels: RSA Conference hotels are posted at >When you arrive, pick up your exhibitor pass at the exhibitor registration area >Business appropriate dress code (CA Polo, khaki or black pants, dark shoes) >Mandatory Staff Meeting: April 7 at 4:00 PM at the CA Booth #1432  Demo staff will receive 2 CA shirts  Review conference agenda and onsite logistics >Expenses: Follow CA’s standard expense policy

30 30January 29, 2007 RSA Conference 2007 Staff Meeting Key Contacts NameRoleCell Phone Elliott Lowe Overall event management, leads, meeting room 631-291-0028 George Ceglinski Event logistics, technical support 631-334-9044 David KirkdorfferRegistration desk617-388-5181


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