1. The hardest thing to do... Creating a vision of where you want your library to be. ?

2. The 21 st Century Media center where collection and circulation information is shared among buildings, districts, whole state where money is saved on duplicate purchases and technology staffing where students, teachers and media specialists can work faster, simpler and more efficiently

3. Creating your vision Where do you want to be in 3 years? Find out what the possibilities are Determine what would most benefit your students, teachers, and parents Leave cost out of your initial planning

4. Possibilities New materials to meet specific needs E-books More space Different arrangement/furnishings More hours etc.

5. Where is your library now? $ spent per student on library resources? $ spent per year on electronic resources? sq. ft. of library space per student? library telephone, fax machine for ILL? number of support staff? number of periodical titles? number of educational video titles? library web page?etc.

6. Stages in creating a marketing plan What is your library’s role? In educating students? In meeting standards? As part of your school? Another way to look at it

7. Stages in creating a marketing plan What products and services do you provide?

8. Stages in creating a marketing plan Students Teachers Administration Parents School Committee And? Who are your “customers”?

9. Stages in creating a marketing plan School Improvement Team School Technology Committee District Technology Committee PTO Who are your partners?

10. Stages in creating a marketing plan How/where do you deliver your products and services?

11. Once you have your plan Estimate the costs for each part Review it annually Start talking about it to administration, teachers, parents Be ready to take advantage of any opportunity to implement any part Support your case by referring to the research

12. School libraries and student achievement Research shows that “Students earn higher reading scores if their school library media programs integrate the latest information technology. Such technology includes a district-wide catalog, online databases, local networked resources, the Internet, and the statewide library network” Library Research Service, Colorado State Library (1998). Library Media Specialists and Technology Linked to Higher CSAP Test Scores. Fast Facts: Recent Statistics from the Library Research Service (141).

13. School Library Systems - Advocacy Toolkit http://www.crbsls.org/slsa/student-achievement.html School Library Systems Association of New York State

14. strong evidence from 15 state studies clearly connects successful learners and school libraries specific SLM program attributes result in improved student performance this occurs even when poverty, adverse school location, social instability and at risk conditions are present School Library Media Programs

15. Attributes of School Library Media Programs Correlating with Student Success identified by multiple early studies looking for indicators of student achievement in schools - Colorado, Alaska and Pennsylvania reinforced consistently in later studies clear connection between the SLM program components and improved performance on reading tests, standardized tests, local and state assessments, and in formative learning (Ohio Study 2004)

16. LSMC program components for success presence of a school library media center in the school certified school library media specialist engaged with learning instructional role for the school library media specialist collaboration between the school library media specialist and classroom teacher in the teaching of context dependent information problem solving skills high level of integration of core curriculum with resource based learning experience

17. SLM Program Correlations with Student Success number of visits to the library by the student number of hours that learner is engaged in instruction in information literacy by the certified SLMS quality of information resources, number of books, periodicals, videos

18. Attributes for Success quality literature and literacy development opportunities with the school library media specialist access to quality information technology resources planning role of the SLMS in technology Support staff in school library media center so that the SLMS can concentrate in instructional priorities

19. Attributes for Success broad based access to the media center at point of need cognitive efficacy developing in the reflective learner, the information problem solver development of independent research questions and thesis statements creates meaningful learning experiences

20. Attributes for Success collaboration and substantive conversation between teacher, SLMS and students assessment by teacher and SLMS in the information problem solving process improves performance standards incorporated, benchmarks defined authentic process and products engage and motivate the learner

21. The goal is satisfied customers The average business never hears from 96% of its unhappy customers. For every complaint received, the average company has 26 customers with problems, 6 of which are serious. Of the customers who register a complaint, between 54 and 70% would do business again with the company that upset them if their complaint is resolved. That figure goes up to 95% if the customer feels the complaint was resolved quickly. White House Office of Consumer Affairs

22. Getting your message across Advertisers used to say that most people need to see your message 3+ times before they're going to respond. How many times have your talked/sent a flyer/emailed only once?

23. Getting your message across Current research says that number of times that someone may need to see your message before they respond may be 7 times or more, given our constant bombardment with advertising messages and information. Think about this the next time that you need to reach someone with your message. It takes an investment to create a library friend.

24. Grants and funding tips Do your planning first. Focus on outcomes, not problems, to win grants. Martin Rickler, principal of The Paladin Group consulting firm, says, “So many non- profit leaders have the mindset of 'My program is so important; why don't they fund it?“ Ask locally Keep asking – a rejection is just another PR contact

25. Moving toward your goals Tomorrow, I will Before the end of the week, I will Before the end of the month, I will Before the end of the year, I will