1. Marketing Plan For

2. Observation of Competition Competin g Brand ProducerColor Unit Cost PositionDistributionAdvertising Auto Fly Auto Aviation Black and White 10 million BDT 1st Show room Electronic and Print Media Flyer Ford FlyerRed 9 million BDT 2nd Show room Electronic and Print Media Super Fly Ana FlyBlack, Red 8 million BDT 3rdShow room Electronic and Print Media

3. Observation of Competition Market Situation Buyers & Target Group Perceived Value Target Market Segment Challenge How We Take These Challenge To Achieve Implementing The plan SWOT Analysis Outlines

4. 3 rd position in the market Trying to acquire 1 st position 1 st position according to cut cost and make stylish Market Situation

5. Buyers & Targets Group Rich People

6. Attributes & Awareness Ten years old Brand, Popular brand, Well known brand, very famous brand, different designs, high quality, best qualitygood qualityStylish Perceived value

7. City Dwellers Target Market segment

8. Creating awareness among people Attracting existing customers Proposed Position After troubled there is a win Challenges

9. Advertising Sponsoring Campaigning Task For Urban Group Task to accomplish the challenge

10. Implementing The Plan First Phases (April 2013- Jun 2014) Product launching,sponsor a concert in Pahela Baisakh Second Phase (July 2013- September 2014) Sponsor a cricket series Third Phase (October 2013- December 2014) Sponsor program on victory day Forth phase (January 2014- March 2015) Sponsor new year program

11. Pre-Launching Activates Launching Date: 14 April 2014(Friday) Steps before Launching collect customers view Survey Customers satisfaction Customers thinking Problem Implementing The Plan

13. TVC Marketing, New E-Media, Printing Media, Sampling, Outdoors & Events, Branding 53989000 Advertising Plan