1. Confidential & Proprietary Copyright © 2009 The Nielsen Company Nielsen Global Consumer Confidence Survey - Willingness to Pay for Online Content Asia Pacific results October, 2009

2. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Countries included: AU Australia CH China HK Hong Kong IN India ID Indonesia JP Japan KO Korea MA Malaysia NZ New Zealand PH Philippines SG Singapore TW Taiwan TH Thailand VN Vietnam

3. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Q45 (R1). How much do you agree with the statements: - Free content on the Internet should remain free in the future?

4. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Q45 (R2). How much do you agree with the statements: - The quality of content on the Internet will decline unless companies can charge for it

5. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Q45 (R3). How much do you agree with the statements: - I am willing to accept more advertising on the Internet in the future to support the cost of content

6. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Q45 (R4). How much do you agree with the statements: - There should be no advertising on Internet content that I have to pay for

7. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Q45 (R5). How much do you agree with the statements: - Paid content will have to be significantly better than what is currently free online before I will pay for it

8. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Q45 (R6). How much do you agree with the statements: - I will stop using a web site if I have to pay for the content because I can find the same information on a free site

9. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Q45 (R7). How much do you agree with the statements: - If I already subscribe to a newspaper, magazine, radio or television service, I should be able to use its online content for free

10. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Q45 (R8). How much do you agree with the statements: - I am willing to pay for the same content online that I currently pay for offline if the cost is comparable

11. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Q45 (R9). How much do you agree with the statements: - I am willing to pay for content on the Internet if the payment system is easy to use

12. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Q45 (R10). How much do you agree with the statements: - If I pay for content online, I should have the right to copy it and share it with others

13. September 11, 2015 Confidential & Proprietary Copyright © 2007 The Nielsen Company CIMM Meeting Q45 (R11). How much do you agree with the statements: - I would rather pay for individual pieces of content (micropayments) instead of subscribing to an entire web site