1. UC Ariba's Commerce Cloud Transformation Greg Spray – SVP, Solutions Management © 2011 Ariba, Inc. All rights reserved.

2. Welcome to the Ariba User Track! How to optimize your adoption and usage Best practices across all our solutions Ask the experts What is coming next in our solutions  Spend Visibility, Contracts, Supplier Information Management  Network and Financial Solutions  Procurement Solutions  Discovery And for our CD customers, we will focus on  9R1 best practices, upgrade successes and a special presentation from our new General Manager of the CD business © 2011 Ariba, Inc. All rights reserved. 2

3. [Greg Intro 2] © 2011 Ariba, Inc. All rights reserved. 3 1999 ORMS User Group – San Jose, CA

4. Our Scope is Broad © 2010 Ariba, Inc. All rights reserved. 4 Our Focus Is On Innovation Commerce innovation  Wherever business transacts… Business process innovation  Wherever processes run… Technology innovation  Wherever our customers are… Adoption innovation  Ease of use on demand or on- premise (“consumer-ization”) Strategic innovation  Alignment of roadmaps to facilitate continuous improvement, predictability, and stability 2 3 Ariba Commerce Cloud 1 ERP Layer SaaS Solutions Ariba CD Solution) ERP Layer

5. Pittsburgh ~275 Sunnyvale ~215 Prague ~75 Bangalore ~350 Netherlands UK Ireland Japan Delhi Melbourne Brazil Mexico Detroit Chicago Germany France Sydney Atlanta ~35 North America: +550 Europe: +90 India: +350 We are a function of Ariba Operations © 2011 Ariba, Inc. All rights reserved. 5

6. Ariba Operations Overview © 2011 Ariba, Inc. All rights reserved. 6 Ideate Create Deliver Support Adopt Determine Solution Capabilities / Content Develop and Build Deploy, Install, and Enable Update, Maintain, and Support Further Enable, Drive Use, Ensure Success Core Value Chain

7. What we specifically do… Strategy and Planning Company and solutions vision and strategy Business plan development M&A support and business development Delivery partner development © 2011 Ariba, Inc. All rights reserved. 7 Solution Innovation and Planning Determine market and customer needs Roadmap for strategic investments and enhancements Feature requirements and validation Solution Operations Communications and training Status reporting Solution Readiness Delivery partner management

8. Who we are… © 2011 Ariba, Inc. All rights reserved. 8 PMO Procurement, Finance, Network Connectivity Cloud/ Community Solutions Sourcing and Contract Solutions Sourcing and Contract Solutions Discovery Solutions Strategy Development Rob Mihalko Steve Markle Chris Haydon Joe Fox Kristen Reynolds Jason Brown

9. UC Ariba's Commerce Cloud Transformation Kent Parker – Chief Operations Officer © 2011 Ariba, Inc. All rights reserved.

10. Kent Parker – Ariba COO © 2011 Ariba, Inc. All rights reserved. 10 Mid-80’s through Mid-90’s Late 90’s 2000 Today Early 80’s

11. © 2011 Ariba, Inc. All rights reserved. 11 Insert Video

12. © 2011 Ariba, Inc. All rights reserved. 12 Think Differently

13. Computing Power © 2011 Ariba, Inc. All rights reserved. 13

14. 1987 Everex HD ( 20 megabytes) © 2011 Ariba, Inc. All rights reserved. 14

15. 1987 Everex HD (20 megabytes) © 2011 Ariba, Inc. All rights reserved. 15 memory stick (4 gigabytes)

16. 1987 © 2011 Ariba, Inc. All rights reserved. 16 2011

17. © 2011 Ariba, Inc. All rights reserved. 17

18. 1987

19. Did you know? Unlimited data backup now costs less than $55 per year. Mobile and social computing are the fastest growing technologies in history. Cloud computing services now provide anyone a pay-by-the-drink model for high-end servers. Using cloud services is now the norm for business. © 2011 Ariba, Inc. All rights reserved. 19

20. © 2011 Ariba, Inc. All rights reserved. 20 Think Differently

21. Business Strategy © 2011 Ariba, Inc. All rights reserved. 21

22. © 2011 Ariba, Inc. All rights reserved. 22 Microsoft tech/software USA GE conglomerate USA NTT telecomm Japan Cisco tech/hardware USA Walmart retail USA Intel tech/hardware USA Nippon T&T telecomm Japan ExxonMobil oil & gas USA Lucent telecomm USA Duetsche Telecomm telecomm Germany 2000 World’s Largest Companies – by Market Cap Value

23. © 2011 Ariba, Inc. All rights reserved. 23 Microsoft tech/software USA GE conglomerate USA NTT telecomm Japan Cisco tech/hardware USA Walmart retail USA Intel tech/hardware USA Nippon T&T telecomm Japan ExxonMobil oil & gas USA Lucent telecomm USA Duetsche Telecomm telecomm Germany 2000 ExxonMobiloil & gas USA PetroChinaoil & gasChina Appletech/hardwareUSA BHP BillitonminingUK/Aus Microsofttech/softwareUSA Industrial Bank of ChinafinanceChina Petrobrasoil & gasBrazil China Const BankfinanceChina Royal Dutch Shelloil & gasUK NestleconglomerateSwiss Q4 2010 World’s Largest Companies – by Market Cap Value

24. window into the cloud © 2011 Ariba, Inc. All rights reserved. 24 Q4 2010 ExxonMobiloil & gas USA PetroChinaoil & gasChina Appletech/hardwareUSA BHP BillitonminingUK/Aus Microsofttech/softwareUSA Industrial Bank of ChinafinanceChina Petrobrasoil & gasBrazil China Const BankfinanceChina Royal Dutch Shelloil & gasUK NestleconglomerateSwiss

25. Processes and Content © 2011 Ariba, Inc. All rights reserved. 25

26. © 2011 Ariba, Inc. All rights reserved. 26

27. © 2011 Ariba, Inc. All rights reserved. 27 More customers drop cable TV; is internet or cost to blame? “TV subscribers are ditching their cable companies at an ever faster rate the past few months, and many aren’t signing up with a satellite or phone competitor…” USA Today, November 2010

28. © 2011 Ariba, Inc. All rights reserved. 28 Google Exec: In 5 to 8 Years, Everyone will have an IPTV “ (Google) believes it’s (Google TV) going to be their next big multi-billion dollar business…” Fuse Online, November 2010

29. © 2011 Ariba, Inc. All rights reserved. 29 “Our lives, businesses, and society are in the process of wholesale reconfiguration in the way we perceive and apply technology…” Ray Ozzie, Retiring Microsoft Chief Architect, October 2010

30. © 2011 Ariba, Inc. All rights reserved. 30 Think Differently

31. how will our world “function” 10 years from now? © 2011 Ariba, Inc. All rights reserved. 31 40 years from now?

32. Future Shock Alvin Toffler, 1970 © 2011 Ariba, Inc. All rights reserved. 32 Instant Celebrity Status Environment Disaster; Large-Scale Pollution Cloning News Travels around the globe Instantly Home-schooling Social Meltdowns Personal Computing

33. Some Interesting Questions for 2020 and beyond… and some thought-provoking hypothetical answers © 2011 Ariba, Inc. All rights reserved. 33 Future Shock 2 The Next 40 Years

34. What will the daily commute be like? © 2011 Ariba, Inc. All rights reserved. 34 No Commute, because no building to go to…

35. What will a typical company’s organization structure look like? © 2011 Ariba, Inc. All rights reserved. 35 What org structure? Companies become confederations of “guilds”…

36. How will Design and Innovation be led in companies? © 2011 Ariba, Inc. All rights reserved. 36 Consumers and Participants are the designers…

37. Will data and information be the new “power factor”? © 2011 Ariba, Inc. All rights reserved. 37 Data and Information become commoditized…

38. What markets will be the most relevant for business? Communities, not “markets”, will drive business management and success… © 2011 Ariba, Inc. All rights reserved. 38

39. © 2011 Ariba, Inc. All rights reserved. 39 Think Differently

40. Business Processes how will it work? … in the next few years? … by 2020? … beyond? © 2011 Ariba, Inc. All rights reserved. 40

41. © 2011 Ariba, Inc. All rights reserved. 41

42. © 2011 Ariba, Inc. All rights reserved. 42

43. UC Be the world’s business commerce network

44. Past Software Customers (i.e., Buyers) Software Customers (i.e., Buyers) Future-State Commerce Cloud Participants (Buyers, Sellers, Contributors) Commerce Cloud Participants (Buyers, Sellers, Contributors) © 2011 Ariba, Inc. All rights reserved. 44 Customers

45. Past Customers install & use our software (no news = good news) Customers install & use our software (no news = good news) Future-State Participants realize “easy” non-disruptive valuable commerce (entrenches deeply, expands continually) Participants realize “easy” non-disruptive valuable commerce (entrenches deeply, expands continually) © 2011 Ariba, Inc. All rights reserved. 45 Customers Success

46. Past “What Features & Functions do we need to add to our Software?” Future-State “What Commerce Capabilities do we need to add for our Community?” © 2011 Ariba, Inc. All rights reserved. 46 Customers Innovation

47. Success Past “How about buying some services with your software?” Future-State Ariba’s Commerce Cloud includes assistance and support needed for success (and is easily “self-enabled” and “self-adopted”) Ariba’s Commerce Cloud includes assistance and support needed for success (and is easily “self-enabled” and “self-adopted”) © 2011 Ariba, Inc. All rights reserved. 47 Customers Innovation Services

48. Success Past Service or Enhancement Request = “ticket” that needs to be evaluated for “closure” Future-State More continuous, holistic relationship with Cloud Participants © 2011 Ariba, Inc. All rights reserved. 48 Customers Innovation Services Support

49. Success Past Reactive, systems SLA management of software and network performance and availability Future-State Proactive, end-to-end process monitoring and management of the entire Commerce Cloud “Ecosystem” © 2011 Ariba, Inc. All rights reserved. 49 Customers Innovation Services Support Hosting

50. Challenges: Today What We Sell Solutions Innovation Focus Technical Ops Focus Services Support Focus © 2011 Ariba, Inc. All rights reserved. 50 Access to Technology and Connectivity Software and Network Features and Functions Assisted, Managed, Enabled, “On-Board” System Availability, Stability, Performance Commerce Community as “Open Society” Business Commerce Process, Community Easy, Intuitive, Self-Actualized, “Organic” Commerce Flowing, Business is “Working” and Tomorrow

51. Ariba Operations 2011 Strategic Plan: Key Imperatives for Success © 2011 Ariba, Inc. All rights reserved. 51 Cloud Innovation Cloud Adoption Cloud Management Cloud Responsiveness Adoption & Satisfaction Adoption & Satisfaction Innovation Growth

52. © 2011 Ariba, Inc. All rights reserved. 52 Think Differently … about Ariba … about Solutions …. about this Event

53. Questions © 2011 Ariba, Inc. All rights reserved. 53

54. “Safe Harbor” and Confidential Information Statement This information reflects the status of Ariba solution planning as of January 2011. All such information is the Confidential Information of Ariba (per the contract between our companies), and must not be further disclosed, as stated in the confidentiality clause of that contract. This presentation contains only intended guidance and is not binding upon Ariba to any particular course of business, product strategy, and/or development. Its content is subject to change without notice. Ariba assumes no responsibility for errors or omissions in this document. Ariba shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. © 2011 Ariba, Inc. All rights reserved. 54

55. UC Ariba's Commerce Cloud Transformation Greg Spray – SVP, Solutions Management © 2011 Ariba, Inc. All rights reserved.