1. Short story: How Internet changed Real estate market… Jarosław Sobolewski – CEO, IAB Poland

2. We are back in the business ! IAB UK for Engage 2006

3. Everything began in the USA The idea of Multiple Listing Systems

4. Paper was King in business in 90-ies - stabilised market - wide range national and regional titles - customers trust in medium - advertisers interest and support - low prices of ads - no real alternative

5. First polish Real estate classified vortal looked like Craigslist.com - short information (press style ads) - no photos - low interest of advertisers and users - small databases

6. First professional Real estate classifieds vortal at Trader.pl - trainings - technical support - up to date products - new technologies - national promotion

7. What convinced advertisers to Internet - availability - capacity - photos - ability to save time… …and cut costs

8. Websites vs. Powerpages +private +own domain +prestige +flexibility - promotion - hosting - development - high costs +traffic +trainings +support +promotion +low costs - fixed products - more competition

9. BOOM of 2006 McCann Erickson Poland

10. BOOM of 2006 - marker rush after joining EU - less properties to trade - customers sell privatly - more buyers than sellers - competition between agents grow stronger Internet advertising became the key to success!

11. Powerpages* *Private analysis

12. Internet driven changes so far - large databases of ads - rich ads content - maps and localisation mash-ups - property value analysis for everyone Effects: - one day sells - new realtors and competition on the market

13. Ads online* *Private analysis

14. Online advertising defects -offers duplication -outdated ads -false ads -late or no responce on e-mail inquiries

15. Other changes - software developers build RE vortals - media owners create software - properties trade by owners - lower cost advertising - profiled websites for special categories Paper in retreat !

16. * Gemius Megapanel

20. Ad formats on the market Realtors and private sellers use every possible e-marketing tools to generate sells. Ads, premium ads, buttons, banners, billboards, maps, Adwords, e-mailings, websites, blogs

21. New trends Maps !, mash-ups, video, virtual tours, blogs, social networks

22. Maps

23. Mash-ups

24. Video

25. Virtual Tours

26. Blogs

27. Social networks

28. Thank you. Jarosław Sobolewski – CEO, IAB Poland E-mail: jsobolewski@iab.com.pl