1. Center for Entrepreneurship From Idea to Business ENT4000 October 23th, 2009 6th tutorial

2. Center for Entrepreneurship Todays lecture The Profit and Harvest plan Index of a business plan Financial plan –Heavy Metal Tracking System – case Ingebrigt Steen Jensen Presentation by you

3. Center for Entrepreneurship The Profit and Harvest plan Why is it important to understand finance? 5 revenue models –Product sales model (Dell) –Subscription (member fee model) (Magazines) –Advertising revenue model (TV) –Transaction fee revenue model (Visa) –Affiliate revenue model (Real estate)

4. Center for Entrepreneurship Business modell –High customer relevance, delivers high value Most profitable customers Growth vs. Self-finance (50% or more) Harvest plan –Sale of the firm to an acquiring firm –Sale of the firm’s stock on a public market through an intial public offering (IPO) –Issuance of cash dividends to the owners and investors –Sale of the firm to the managers and employees –Transfer of the firm through gifts and sales to family successors

5. Center for Entrepreneurship Business plan HMTS –Index of the business plan –Financial plan

6. Center for Entrepreneurship Ingebrigt Steen Jensen -Why are we here? -What do we stand for? -Where are we going?

7. Center for Entrepreneurship Ideology Values BHG

8. Center for Entrepreneurship Ideology Why are we here? Important to include all the employees Short, describing, energizing, easy to understand. ”To create a better day for people” “You should be able to put the text on your tombstone” – Ingebrigt Steen Jensen

9. Center for Entrepreneurship Values What do we stand for? You should be able to describe a company as a person. Strong, clear values – helps you make choices. Leif Vidar – producing sausages ”Generosity, passion and rock’n roll” Frame

10. Center for Entrepreneurship The Big Hairy Gold Where are we going? Think big! No Norwegian company is known by 1% of the world’s population

11. Center for Entrepreneurship Good story tellers Volkswagen Golf vs. Skoda Ocatvia Branding Petter Stordalen – Strawberries

12. Center for Entrepreneurship Culture Strong culture South West Airlines Hard to copy http://www.youtube.com/watch?v=ivjybzdXVmI

13. Center for Entrepreneurship Presentation by you!