1. Frenchman’s Creek Website Redesign Project Team Kickoff January 2005

2. Executive summary The Frenchman's Creek website is a key element to the Sales and Marketing program The website is the primary and consolidating tool to create attention and awareness The website, through illustrations, animation and pictures, will be a ‘tangible’ view that prospects will be looking at to help make a purchase Furthermore, it communicates the brand, image, and specific amenities of Frenchman's Creek The website is a key tool for the sales center to use in tracking prospective customers and to make viewing reservations

3. The website is an ‘early attraction’ of a marcom’s plan Sales Center Onsite Billboard Direct Mail Web Site Media plan actions Media plan actions Prospe ct Quali- fication Prospe ct Quali- fication “Property Showing” “Property Showing” Spec & Price Spec & Price Finance Confirm Closing Confirm Closing ATTENTION & AWARENESS ATTENTION & AWARENESS INTEREST CONSIDER Gathering prospect Information Gathering prospect Information Prospect assignment Prospect assignment Prospect contacts Sales Center Prospect contacts Sales Center Prosp ect contac t Prosp ect contac t Frenc hman' s Creek contac ts prosp ects Frenc hman' s Creek contac ts prosp ects Realtor contacts prospects Realtor contacts prospects SALE strong weak medium Impact level Prudential?

4. Prospect is sent brochure & Realtor info Prospect / Customer Realtor Prospect Information sent to Realtor 5 6 Realtor calls prospect 7 Prospect visits Realtor 8 9 Web Site (realtor.com) Prospect information is captured at POI 3 Follow-up (through e-mail) 4 1 The website is central to communicate with prospects... SPX Marketing Dept Sales Center Marketing Database 2 Prospect Information Web Site 3 Measure Performance Realtor updates customer database with outcome of visit Realtor Database Customer Central Database Central /decentral Batch updates

5. …and tying the marketing and sales channels into a single effort Its primary focus is to take potential clients from all channels (I.e., direct access, onsite realtor, realtor.com, prudential.com, etc.,) and promote Frenchman's Creek It will be used by realtors/agents/customers to: – –Access Frenchman Creek information – –Assess compatibility – –Submit contact details – –Order promotional material – –Schedule showings of the property – –Gather additional property details

6. The sitemap entices prospects to find out more www.frenchmanscreek.com high-level sitemap –Home Page –Living at Frenchman’s Creek: staff, service, recreation, social, etc. –Real Estate: Listings, lot maps, details, virtual tour, style library –Facilities: Beach, Golf, Tennis, Fitness/Spa, Club House, Marine Access, V. Tour –Location: Directions, map, area, amenities –Contact Us: Forms, feedback and database population

7. The website is search engine optimized and has an internet component architecture; high rankings and scalable –Video: Narrated video of the Frenchman's Creek surroundings and amenities –Illustrations and/or Pictures: Static renderings of Frenchman’s Creek building amenities and landscape Real Estate Style Library with floor plans, interior décor, and individual rooms “as is” and “to be” depictions (with estimates) on how to create your modern home

8. Starting today, we should have the website up and running by the middle of April Feb 1 Feb 15Feb 28 Mar 1 Mar 15 Complete design color scheme, brand and templates Beta test start Agree Website Complete database design & build Copy insertion Develop renderings Website strawman complete Pre-production video (creative, treatment, scripting, story-board, scouting) Video production Apr 1Apr15 Develop animation Develop illustrations Implement and test illustrations and animation Post-production (editing, graphics, music, voice-over, copies) Soft launch