1. Metro Users 2014 Industry Challenges and Opportunities through the Eyes of an Ad Guy

2. The Story POLITICO

4. Print POLITICO’s newspaper is as vibrant and prosperous as ever. Why? Put simply, members of Congress and their staff still read it voraciously, as they await votes or sit through committee hearings and floor debates who reads politico? With the largest distribution of any Capitol Hill news publication, POLITICO distributes over 35,000 copies of its newspaper five days a week when Congress is in session. Copies go to: House & Senate | Federal Agencies | White House | Supreme Court Lobbyists | Special Interest Groups | Think Tanks | Media Companies | Wall Street 160 Vending Boxes and 100 Starbucks Locations in the D.C. Area Delta and American Airlines Shuttle Locations at DCA and LGA

5. Audience Fragmentation Affecting Everyone

6. Source: Nielsen In 1983, the M.A.S.H final episode was viewed by 121.6 million or 52% of the population. This year’s Super Bowl was viewed by 111.5 million or only 35% of U.S. population

7. Source: 2013 (r2) Scarborough USA Database Newspaper Audience Today newspapers still reach 153 million or 63% of U.S. adults in an average week

8. Sources: Nielsen, U.S. Census Bureau 22 million view the evening news 6:30-7 pm on the three big networks COMBINED out of 317 million people in the U.S. Evening News

9. Source: 2014 Scarborough Report (r1) 1.8 million of Tampa Bay DMA adults every Sunday read a newspaper out of 3.6 million adults Newspaper Audience

10. Our Audience is Telling Us

11. More than half (56%) ALWAYS use the printed product compared to the newspaper’s other offerings Source: 2014 RAM Engagement Study 56% 9% 5% 4% 3%

12. The majority of readers (63%) are reading the printed product in some form every day Source: 2014 RAM Engagement Study 63% 11% 13% 5% 4% 3%

13. Readers continue to spend more time with the Sunday product than any other day of the week Source: 2014 RAM Engagement Study 10% 9% 5% 21% 19% 9% 31% 28% 21% 34% 23% 24% 25% 6% 14% 9% Monday-FridaySaturdaySunday

14. Readers still feel that the newspaper updates them on things they want to know and that it is part of their habit Source: 2014 RAM Engagement Study 73% 78% 62% 67% 53% 49% 45% 49% 41% 47% 40% 47% 35% 34% 41% 30% 38% 26% 34% 4% 3% 20142013

15. Newspapers are still considered a more reliable source over other media Source: 2014 RAM Engagement Study 16% 63% 17% 25% 53% 8% 30% 53% 36% 40% 32% 45% 6% 50% 24% 4% 8% 5% Sometimes reliableUsually reliableAlways reliable

16. Local News continues to be the most looked at content Source: 2014 RAM Engagement Study TotalMenWomen Local News 83% National/International News 68% Features-Arts & Entertainment 63% Coupons 61% Editorials/Opinions 55% Medical & Health Information 55% Local News 81% National/International News 69% Sports – Pro 64% Politics 60% Business 60% Features-Arts & Entertainment 56% Local News 86% Coupons/Advertising Inserts 71% Features-Arts & Entertainment 70% National/International News 67% Special Features and Sections 63% Medical & Health Information 62%

17. Most readers still feel they get good value from the money they pay for the newspaper Source: 2014 RAM Engagement Study 29% 22% 49% 51% 18% 23% 3% 5% 20132014

18. Where is the Money?

19. Local Media Five-Year Forecast U.S. $Billions Source: BIA/Kelsey’s U.S. Local Media Forecast (2012-2017) $132.7 $136.6 $139.5 $145.2 $148.8 $132.5

20. Local Ad Market Less Dominated by Traditional Media 2012 and 2017 U.S. Local Media Revenues Source: BIA/Kelsey’s U.S. Local Media Forecast (2012-2017) $132.5 Billion $148.8 Billion 27.0% 17.0% 15.7% 8.2% 5.8% 5.5% 5.1% 2.4% 1.2% 0.9% 25.0% 11.9% 15.2% 11.5% 10.6% 3.7% 6.0% 2.0% 6.1% 11.2%

21. Steady Shift Toward Digital Media Source: BIA/Kelsey’s U.S. Local Media Forecast (2012-2017) 17.4%19.4% 21.3%23.7%25.5%27.6% 82.6%80.6% 78.7%76.3%74.5%72.4% TraditionalOnline/Digital

22. Metro Comparative Report through Q1 Retail (4.2%) National (2.2%) Automotive (20.6%) Real Estate (4.3%) Employment (15.3%) Classified (10.5%) Total Advertising Revenue (7.1%) Total Newspaper Revenue (3.5%)

23. Customers Are Telling Us…… ROI Dark Cloud over our Industry Pressure to Move Towards Digital Branded Edition Abuse Opt-in Program Abuse AAM Confusion

24. Stand Your Ground

25. Our Enormous Assets Brand Identity We Generate Most of the Content Thud Factor Feet on the Street People Actually Want Our Ads!

26. Innovative Revenue Growth

27. Video While TV holds the largest share of ad spending worldwide, online video is becoming a viable alternative……

28. TV and Video Viewing Habits are Changing Source: AYTM Market Research May 2013 Among Internet Users who Have a Cable TV Subscription 60% Cable TV 23% Had in past 17% No With rising online video viewing, nearly one-fourth no longer have a cable TV subscription

29. Online Video Offers Better Engagement Opportunities

30. Pay Per Lead Program

31. 11,152 calls in past 12 months 214 calls per week $500,000 in New Money! Source: Call Source Report

32. Native Ad Content

33. Digital Services

34. Extension Selling

35. Don’t Look Past The Obvious Know who is on your Media Kit Implement an ISS Team B-2-B Marketing

36. How You Can Help Address Specific Products to Households