1. Coldwell Banker

2. “A Brand New Suite of Digital Products” Introducing a new website, mobile site & apps Real Estate

3. Agenda Our Strategy – A Visually Stunning, Personalized Experience – A (Truly) Mobile Platform – Become More Social – Engage the Seller eMarketing Transition

4. What’s Going On in the Market Real Estate

5. Our Process Worked with a Research Company Evaluated Industry Statistics Spoke to Many Brokers and Agents Engaged a New Digital Agency

6. A Sea of Sameness

7. Create a Visually Stunning, Personalized Experience Real Estate

8. The New “Home” Page desktop tablet portrait mobile portrait mobile landscape

9. Home: Hero

10. B2

11. Home: Buyer & Seller Experiences B3

12. Home: Agent & Franchise Experiences B4

13. B2

14. B2

15. B2

16. List/map view

17. Map View

18. The buyer switches to grid/carousel view

19. “Pinterest” View

20. A (Truly) Mobile Platform Real Estate

21. NATIVE APP HOME SCREENS FOR EACH USER TYPE buyersellerbuyer/selleragent

22. IPAD PHONE APP HOME SCREENS FOR EACH USER TYPE buyer seller buyer/seller agent

23. property detail page

24. Become More Social Real Estate

25. Create a mechanism for social-like sharing

27. Provide feedback to sellers, agents

28. Engage the Seller Real Estate

29. Depersonalization?

30. The Seller Story

31. Allow homeowners to participate in the process.

32. The homeowner visits their property’s detail page and decides to add a few new photos.

33. The agent receives an update about the new photos on their activity feed.

34. The seller sends the agent a message containing their personal story about the property.

35. The buyer visits the property’s detail page again the next day, and is delighted to discover new exclusive photos and videos added to the listing.

36. The buyer begins scrolling and discovers an exclusive story about the property written by the homeowner.

37. What You Need to Know We will have opportunities for home page placement We are seeking examples of seller content We will no longer be supporting – Agent Templates – Traditional Virtual Tours (anything in a YouTube format is ok)

38. “Digital Platform” launch: Gen Blue 2014 Real Estate

39. THANK YOU © 2014 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker ® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.