1. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 1

2. Making Your Dreams a Reality Through Fundraising 2 John Campbell Director of Development & Strategic Partnerships Safe Kids Worldwide

3. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Defining Safe Kids Worldwide’s Goals Child safety is our universal priority. Even with a 55% reduction in child deaths from preventable injury over the past 25 years, over 9,000 children in the U.S. die every year from such injuries, and over 1 million kids are lost worldwide. But we can change this. And our goal is to do just that. 3

4. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Creating Strategies to Reach Our Goals In order to dramatically reduce the number of childhood deaths from unintentional injuries, Safe Kids developed a Strategic Plan (2012-2015) to: Reach more children Strengthen US programs Become the go-to safety partner for parents and caregivers 4

5. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 SKW Helping You Reach Your Goals We merged Safe Kids USA and Safe Kids Worldwide into one organization – and one unified voice. We rebranded and created a new website. We created Safe Kids Day as a vehicle for coalitions to raise funds and build capacity. 5

6. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Defining YOUR Goals If money were no object, what would you like to do to help reduce the number of children dying from preventable injuries? Don’t think about the “how” – think about the dream you have, and then put one foot in front of the other, staying focused on that goal. 6

7. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Developing a Funding Strategy for Changing Times Pamela Fair BA, Communications Safe Kids Columbus Program Supervisor Public Information Officer/Media Specialist Risk Communicator West Central Health District Columbus, GA

8. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Funding – Peaks and Valley’s

9. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Spotlight on 3 Key Funding Partners The Medical Center Hospital Initial Partner Indigent Care Funds Power of Data New CEO/Starting Over Trauma Center

10. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Spotlight on 3 Key Funding Partners That Application - Goodness Sakes Alive! Process – Long, Tedious, Worth it! New Partner Power

11. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 A Volunteer’s Reference Local Safe Kids - Community Credibility Local Presence We ARE the Experts Meeting Mutual Needs Spotlight on 3 Key Funding Partners

12. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Local Boards & Fundraising 1998Now Join our Team!Safe Kids Brand – Good Fit? CredibilityConnected to… ProfessionalismIndividuals EnforcementOrganizations, Groups Access to local City/Public ServicesFunding Streams (United Way, Jr. League)

13. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Building Strong Donor Relationships Linda K. Brees, MS, Director Children’s Advocacy/Safe Kids Upstate Greenville, South Carolina 13

14. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 History of Safe Kids Upstate Began in 1994 Small Department Operational Budget, less than $100,000 1.5 FTE’s No Philanthropic Support 14

15. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Safe Kids Upstate Today Departmental Budget of over $500,000.00 per year 16.5 FTE’s in Advocacy (7 fulltime SKU) Philanthropic Support over 19 years of $3,000,000 15

16. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 How and Why Did This Success Occur? Unique positioning of Safe Kids Upstate into Mission of Healthcare System and Leadership Metric Children’s Hospital Development Council Community Awareness and Networking Essential Partnerships within System and in Community AND………. Donor Relationships 16

17. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Growth of Philanthropic Support 17

18. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 C.A.R.E.S. Model Community Awareness and Relationships Enhanced through Stewardships 18

19. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Development of Sponsorship Levels Program Sponsor—Bradshaw $100,000.00 each year for 5 years Initiative Sponsors “At Home” – ReMax Real Estate - $25,000.00 “At Play” – Walmart - $25,000.00 “At School” – Michelin North America - $25,000.00 “On the Way” – Kohl’s Cares - $100,000.00 Expansion Counties $75,000.00 to $100,000.00 each year Oconee Medical Center Partnership and Clemson University and Children’s Miracle Network 19

20. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Sponsor Benefit Connection to Success Merging of Mission and Visions Marketing/Community Benefit 20

21. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 In Summary It is our responsibility as Safe Kids Coalition Leaders to provide the essential energy, expertise, enthusiasm, and overall buy-in to make building donor relationships successful Use every opportunity possible to be seen and heard and share your passion and story about injury prevention Connect with your lead Organization’s Mission and Vision: Do not Operate your services in a silo Don’t be afraid to ask for the stars…I did and got them 21

22. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 22