1. Market Potential Study Plan for a Real Estate Sales Branch Office in the Southmost Area of Brownsville, Texas C. Frank Wood

2. Problem Statement: Is there a market in the Southmost area to sustain a real estate sales branch office?

3. The Research Question: Are there enough people in the Southmost area willing to take advantage of real estate services?

4. Survey Size, Style, and Response: Necessary calculated sample size: 52 Style:Door-to-door, personal survey Actual completed surveys: 54

5. Determination of Sample Size: Based on a break-even analysis for a real estate service branch office of one salesman, only 5% of the Southmost area needs to utilize the office’s services p =.05 Z = 1.645 (level of significance =.05), E =.05 n = 51.41

6. 1. How long have you lived in your home?

7. YEARS IN HOME 20 + YEARS 16 TO 20 YEARS 11 TO 15 YEARS 6 TO 10 YEARS 1 TO 5 YEARS C o u n t 14 13 12 11 10 9 8 7

8. 2. How many homes have you lived in since moving to the area?

10. 3. Did you locate your home on your own, or did you use a real estate service firm?

12. 4. Do you rent or own the house you are living in?

14. 5. Would you consider using a real estate service firm in the sale of your home?

16. 6. Would you consider using a real estate service firm in the search for another home?

18. 7. Are you planning on moving in the next...

20. Results Needed for Further Research: at least 5% of all home owners must be willing to take advantage of a real estate service firm when they sell their home at least 5% of all respondents, owners and renters, must be willing to take advantage of a real estate service firm in the search for a new home

21. Survey Results: 38.9% of all owners responded that they are willing to take advantage of a real estate service firm when they sell their home 61.1% of all respondents, owners and renters, stated that they are willing to take advantage of a real estate service firm when they search for a new home

22. Test of Hypothesis for Selling: Ho: p <.05 Ha: p >.05 Level of Significance =.05 n = 54 p bar =.389 p =.05 Z crit = 1.645

23. Test of Hypothesis for Selling: Z obs = 11.43 11.43 > 1.645 Reject the null hypothesis

24. Test of Hypothesis for Buying: Ho: p <.05 Ha: p >.05 Level of Significance =.05 n = 54 p bar =.611 p =.05 Z crit = 1.645

25. Test of Hypothesis for Buying: Z obs = 18.92 18.92 > 1.645 Reject the null hypothesis

26. Interpretation of Results: The success of a real estate sales branch office is probable Test of hypotheses prove that there is need for further research