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nCode is launched: Potential is unlocked Players break the code to discover the benefit of nanotechnology for 2 X more strength 2 X more stable 22%

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Presentation on theme: "nCode is launched: Potential is unlocked Players break the code to discover the benefit of nanotechnology for 2 X more strength 2 X more stable 22%"— Presentation transcript:

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3 nCode is launched: Potential is unlocked Players break the code to discover the benefit of nanotechnology for 2 X more strength 2 X more stable 22% more power 2004

4 2[K]7 [K] Factor is released: Take [K]ontrol The game and players are factored. A new dimension of [K]ontrol is discovered because Power without [K]ontrol is nothing [K]ontrol of the game, the ball, the opponent [K] Factor = More [K]ontrolled Power what’s the difference?

5 What’s?

6 Polluting, selfish, expensive Thoughtful, healthier, cleaner Power, status, excessConscientious, efficient, clean before ENVIRONMENT

7 Synthetic, toxic, non biodegradable Sustainable, environmental, durable before TECHNOLOGY

8 Natural, control, inner-selfSteroids, bulk, superficial before PEOPLE

9 FEEL CONNECTED

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11 before : 15: 21 Long rallies, unpredictableShorter rallies, shorter game EXTERNAL Changes

12 Scoring system has changed from 15-point to 21-point PAR (Points-a-Rally) introduced Game has changed its characteristics and dynamics Outcome and Result are more diverse Length of match shorter & more predictable Training and preparation have changed Matches have gotten shorter EXTERNAL Changes

13 ”When you hold the racket in your hand, you feel the racket or not” “The right feeling comes with the right sound when hitting the ball.” “The racket has got to feel like the extension of your arm.” “You have to be able to feel the shuttle through your racket.” “Control and precision have to be right.” “I can’t describe the feel. It just has to fit my playing style.” “The racket has to submit good feedback.”

14 Common definition of feel Our study shows common elements from which we can create the following definition: Feel is the impact information transferred into the player's hand. It determines the ability to sense the ball coming off the strings to better control the shot. This is what connects shuttle, racket, and player's hand together.

15 Technology… What if the new revolution combines different technologies to provide the perfect feel for each player type ? This element exist… it’s a rock… Design… What if the new revolution sources its inspiration from natural element to express a natural feel? Material… What if the new revolution is engineered from a natural element when added to the matrix turns natural Feel into Golden Touch?

16 Basalt is a natural volcanic rock Basalt can be used in manufacturing and made into fine and ultra fine gold fibers. Basalt fibers are environmentally friendly and superior to other fibers in terms of thermal stability, sound insulation, vibration resistance and durability. BASALT

17 BASALT (BL) is connected with other variables

18 Basalt (BL) and other variables, X elements are all connected for the perfect feel >> The NEXT revolution is born for 20X… X

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20 BLX is the new Wilson racket technology engineered with BASALT fibers combining proprietary frame, grommet and grip technologies for THE PERFECT FEEL. definition

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22 1 MATERIAL

23 Basalt fibers are woven longitudinally with [K]arophite Black to create the most advanced composite in the industry. It offers unmatched frequency reduction while retaining carbon fiber performance in terms of lightness, responsiveness, stability and rigidity. Feel is redefined = 1 material

24 Like noise-cancelling headphones are filtering out unwanted external noise, Basalt added to the matrix filters the unwanted extreme frequencies that reach the hand. The racket’s ability to transfer impact information is substantially improved. = 1 material

25 A smoother signal reaches the hand. BLX technology delivers a clean feedback and better sensation for the perfect FEEL ! = 1 material

26 X VARIABLES

27 LINEAR: new and unique frame construction for better stability while overall beam width can be reduced CONTROL BASE: innovative hoop engineering for maximum torsional stability DUAL CONNECT TOP CAP: multi component construction providing immediate racket feedback EXTENDED POWER SHAFT: new shaft engineering for more power and stability = 4 Frame Technologies

28 Famous basalt flow in world is Giant's Causeway on northern coast of Ireland LONG LASTING, SOLID construction inspired by nature Compared to classic beam construction, Linear Construction is up to 32% more stable +32% = 4 Frame Technologies

29 CONTROL BASE = 4 Frame Technologies TORSIONAL STABILITY MAXIMIZED Due to Innovative Hoop Engineering Wider raised t-joint area Reinforced at Key Areas Greater Control Greater Torsional Stability

30 = 4 Frame Technologies IMMEDIATE RACKET FEEDBACK Multi Component Construction Provides Immediate Feedback Shaft movement is transferred to the athlete’s hand through thumb pad More Powerful Shots Improved Flexibility DUAL CONNECT TOP CAP

31 = 4 Frame Technologies INCREASED CONTROL AND POWER By Extending the Shaft Throughout the Entire Handle Lowers the Kick Point and Increases Overall Flexibility and Torsional Stability More Flex More Power More Control EXTENDED POWER SHAFT

32 Grip Technology Cotton Base –Softer than leather, firmer than foam –Organic, renewable material –Good moisture absorption Tackified PU –High performance feel –Dampens vibration –Secure grip Medium Thickness –All around racket feel & control = 1 Grip Technology

33 Inspired by nature from the cosmetic to the segmentation to reconnect with the perfect feel of the ball Revolution

34 Day & night Magnetic fieldCombined together… Cosmetics

35 The NEXT Cover New softer and more natural material New more ergonomic shoulder strap

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37 RACKET SEGMENTATION

38 Positioning Rasmussen Jacquet Koehler  New flagship doubles racket  Improved Feel through integration of BLX  Probably the most versatile racket in the Wilson line redefined with an improved level of feel thanks to the BLX technology  Jonas Rasmussen’s racket of choice Headsize 354 CM² [55 IN²] Weight 87 GRAMS Balance 29.0 CM Length 674 MM Flexibility Medium Flex Material # WRT817000 WRT817010 unstrung Price position

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40 Positioning  Most powerful singles racket out there  Improved Feel through integration of BLX  Sho Sasaki’s new racket of choice  Extended Power Shaft gives this racket the extra power needed to dominate your opponents Headsize 354 CM² [55 IN²] Weight 89 GRAMS Balance 28.0 CM Length 674 MM Flexibility Medium Flex Material # WRT817100 WRT817110 unstrung Price position Sasaki Baxter

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43 Positioning  Perfect all-around Power racket  Improved Feel through integration of BLX  BLX feel and the hybrid grip complete the Wave for those who are not willing to compromise between power, lightweight and comfort Headsize 354 CM² [55 IN²] Weight 81 GRAMS Balance 30.5 CM Length 674 MM Flexibility Flexible Material # WRT817200 WRT817210 unstrung Price position

44 Positioning  Added Feel and enhanced stability for greater precision  Improved Feel through integration of BLX  The choice of a new generation of powerful players, offering up the pace and precision needed to penetrate the court from any position with BLX enhanced feel Headsize 354 CM² [55 IN²] Weight 83 GRAMS Balance 29.3 CM Length 670 MM Flexibility High Flex Material # WRT817300 Price position

45 Positioning  Brand new control racket for players looking for great combination of versatility and feel  Improved Feel through integration of BLX  Offering plenty of feel and pop from any area of the court Headsize 354 CM² [55 IN²] Weight 85 GRAMS Balance 29.8 CM Length 674 MM Flexibility Medium Material # WRT817400 Price position

46 Positioning  A brand new addition in the all around family, with an easy to swing weight to make a perfect introduction to the BLX Feel revolution  Improved Feel through integration of BLX  Designed for players looking for great playing yet versatile racket Headsize 354 CM² [55 IN²] Weight 84 GRAMS Balance 28.8 CM Length 670 MM Flexibility Flexible Material # WRT817500 Price position

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49 Positioning  Extended Power Shaft for enhanced Flexibility and increased Torsional Stability  The Ultimate Weapon for Ambitious Doubles Players Headsize 354 CM² [55 IN²] Weight 85 GRAMS Balance 27.5 CM Length 674MM Flexibility Medium flex Material # WRT809010 Price position [K] Brave

50 Positioning  Extended Power Shaft for enhanced Flexibility and increased Torsional Stability  For Doubles Players seeking additional Power [K] Rival Headsize 354 CM² [55 IN²] Weight 88 GRAMS Balance 27.0 CM Length 674MM Flexibility Medium flex Material # WRT809110 Price position

51 Positioning  Enhanced Stiffness for Improved Torsional Stability  High Tension Head Frame Construction for Maximum String Tension [K] Tour Headsize 354 CM² [55 IN²] Weight 89 GRAMS Balance 29.0 CM Length 674MM Flexibility Stiff Material # WRT800400 Price position

52 Positioning  Lightweight Racket for additional Control  Amazing Blend of Flexibility and Balance  For Singles Players looking for more Bite on Court [K] Fantom Headsize 354 CM² [55 IN²] Weight 83 GRAMS Balance 29.0 CM Length 674MM Flexibility Flexible Material # WRT813600 Price position

53 Positioning  Perfect Feel with a Clean, Attractive Look  For Doubles Players Looking for that Extra Bit of Control [K] Boom Headsize 354 CM² [55 IN²] Weight 84 GRAMS Balance 28.0 CM Length 670MM Flexibility Flexible Material # WRT813500 Price position

54 Positioning  New All-Around [K] Factor Racket  A Lightweight and Forgiving Racket for Anyone Refusing to Compromise with the Equipment [K] Rock Headsize 354 CM² [55 IN²] Weight 82 GRAMS Balance 29.0 CM Length 670MM Flexibility High flex Material # WRT813700 Price position

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56 Positioning  nCode Power Racket  Creates more Power for Attackers  Great Acceleration, Speed and Impact nPower Headsize 355 CM² [55 IN²] Weight 87 GRAMS Balance 28.5 CM Length 674MM Flexibility Medium flex Material # WRT816500 Price position

57 Positioning  nCode All-Around Racket  Great Combination of Power and Control  For Singles and Doubles Players nVision Headsize 355 CM² [55 IN²] Weight 85 GRAMS Balance 28.5 CM Length 670MM Flexibility Flexible Material # WRT816600 Price position

58 Positioning  nCode Control Racket  Easy Maneuverability for great Control  Great Value for controlled Feel nFierce Headsize 352 CM² [54.5 IN²] Weight 83 GRAMS Balance 28.0 CM Length 670MM Flexibility High flex Material # WRT816700 Price position

59 Positioning nFierce  nCode Control Racket  Easy Maneuverability for great Control  Great Value for controlled Feel Headsize 352 CM² [54.5 IN²] Weight 83 GRAMS Balance 28.0 CM Length 670MM Flexibility High flex Material # WRT816800 Price position

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61 Positioning  Hyper 6000 Series Alloy  100% Graphite Shaft  Finger Pad Top Cap  Quad Head Shape Hyper Titanium X8 Headsize 342 CM² [53 IN²] Weight 90 GRAMS Balance 29.0 CM Length 662MM Flexibility Medium flex Material # WRT815700 Price position

62 Positioning Hyper Titanium X8  Hyper 6000 Series Alloy  100% Graphite Shaft  Finger Pad Top Cap  Quad Head Shape Headsize 342 CM² [53 IN²] Weight 90 GRAMS Balance 29.0 CM Length 662MM Flexibility Medium flex Material # WRT815800 Price position

63 Positioning  Hyper 6000 Series Alloy  Hyper Carbon Steel Shaft  Finger Pad Top Cap  Quad Head Shape Hyper Titanium X6 Headsize 342 CM² [53 IN²] Weight 100 GRAMS Balance 29.0 CM Length 662MM Flexibility Stiff Material # WRT815900 Price position

64 Positioning Hyper Titanium X6  Hyper 6000 Series Alloy  Hyper Carbon Steel Shaft  Finger Pad Top Cap  Quad Head Shape Headsize 342 CM² [53 IN²] Weight 100 GRAMS Balance 29.0 CM Length 662MM Flexibility Stiff Material # WRT816000 Price position

65 Positioning Headsize 342 CM² [53 IN²] Weight 105 GRAMS Balance 29.5 CM Length 662MM Flexibility Stiff Material # WRT816100 Price position Hyper Titanium X4  Hyper 6000 Series Alloy  Hyper Carbon Steel Shaft  Finger Pad Top Cap  Quad Head Shape

66 Positioning Hyper Titanium X4  Hyper 6000 Series Alloy  Hyper Carbon Steel Shaft  Finger Pad Top Cap  Quad Head Shape Headsize 342 CM² [53 IN²] Weight 105 GRAMS Balance 29.5 CM Length 662MM Flexibility Stiff Material # WRT816200 Price position

67 Positioning  Hyper 6000 Series Alloy  No Cover – No Headcard  Quad Head Shape Hyper Titanium X2 Headsize 342 CM² [53 IN²] Weight 110 GRAMS Balance 30.0 CM Length 662MM Flexibility Stiff Material # WRT81630U Price position

68 Positioning Hyper Titanium X2  Hyper 6000 Series Alloy  No Cover – No Headcard  Quad Head Shape Headsize 342 CM² [53 IN²] Weight 110 GRAMS Balance 30.0 CM Length 662MM Flexibility Stiff Material # WRT81640U Price position

69 Positioning  No Cover – No Headcard  Quad Head Shape Reaction Headsize 342 CM² [53 IN²] Weight 115 GRAMS Balance 30.0 CM Length 662MM Flexibility Stiff Material # WRT81380U Price position

70 Positioning  Special Junior friendly Length and Grip  No Cover – No Headcard  Classic Head Shape Impact Jr. Headsize 342 CM² [53 IN²] Weight 100 GRAMS Balance 25.0 CM Length 585MM Flexibility Stiff Material # WRT81390U Price position

71 Tour Badminton Kit Contents 4 Titanium Rackets 3 Shuttlecocks Badminton Net 2 Net Poles Hooks Thermal Bag Material # WRT810500 Price position

72 Badminton Kit Contents 2 Titanium Rackets 2 Shuttlecocks Bag Material # WRT810600 Price position

73 Hyper Team 2x Set Contents 2 Titanium Rackets 2 Shuttlecocks Material # WRT815200 Price position

74 Kids B-Kit Contents 2 Impact Jr. Rackets 1 Shuttlecock 1 Super Shuttle 1 Softball Bag Material # WRT810800 Price position

75 ACCESSORIES

76 Tour BLX Bag Material # WRR607500 Price position  Designed for Wilson’s pro players  Moistureguard™ compartment  Abundant compartments and pockets to carry everything competitive players need on court

77 Topline 100 Material # WRT608000 Price position  Pro Tournament shuttlecock with ultimate performance and quality  BWF approved  Premium Goose Feathers  Superior durability  Available in speed 76, 77, 78

78 Topline 90 Material # WRT608100 Price position  Tournament shuttlecock with outstanding performance and quality  Premium Goose Feathers  Consistent flight and speed  Available in speed 76, 77, 78

79 Topline 80 Material # WRT608200 Price position  Premium shuttlecock for competitive play  Top grade natural feathers  Available in speed 76, 77, 78

80 Topline 70 Material # WRT608300 Price position  Natural feathers providing great flight performance  Top quality feathers  Perfect for practice or competitive play  Available in speed 76, 77, 78

81 Topline 60 Material # WRT608400 Price position  Top quality feathers  Great for practice and leisure play  Available in speed 76, 77, 78

82 Topline 50 Material # WRT608500 Price position  Practice, entry level shuttle  Feather type: Duck (China)  Available in speed 76, 77, 78

83 Smashstar Material # WRT892800 (wht) WRT892900 (yel) Price position  Flight performance like a feather shuttle  Top grade nylon skirt with natural cork base  High visibility for indoor play  Optic yellow or white  Available as 6pcs tube in speed 76, 77, 78

84 Championship Material # WRT892000 (3/wht) WRT892100 (6/wht) WRT892200 (3/yel) WRT892300 (6/yel) Price position  Optic yellow or white  Top grade nylon skirt  High visibility for indoor play  6pcs or 3pcs tube  Available in speed 76, 77, 78

85 Dropshot Material # WRT892600 (3/wht) WRT892400 (6/wht) WRT892700 (3/yel) WRT892500 (6/yel) Price position  Optic yellow or white  Top grade nylon skirt with foam base  Price competitive shuttlecock for practice and recreational play  6pcs tube or 3pcs clam shell

86 Hybrid Badminton Grip Thickness 1.8mm Color Black Material # WRR934000 Price position  For a balance of feel and comfort  A blend of moisture absorbing cotton and super tacky polyurethane

87 Pro Overgrip Perforated  Designed for high performance badminton players  Perforated for an even better feel and moisture absorption  12 pack with reclosable zip lock Color White Material # WRR933700 (Single) WRR933800 (3pk) WRR933900 (12pk) Price position

88 Pro Overgrip  Designed for high performance badminton players  White only for a perfect feel  12 pack with reclosable zip lock Color White Material # WRR932700 (Single) WRR932800 (3pk) WRR932900 (12pk) Price position

89 Toweling Grip Color White Material # WRR933400 (Single) WRR933500 (24pk) Price position  Super sweat absorbing  Provides enhanced comfort  Quick drying material

90 [K] Dura Top Gauge 0.75mm Material # WRR942500 Price position  Superb balance of power and durability with added comfort  Offers a soft, comfortable feel  For players seeking power and durability  Available as set (10m) only

91 [K] Flex 66 Gauge 0.66mm Material # WRR942000 (Set) WRR942100 (Reel) Price position  Braided construction for optimal feel  Fluorocarbon added for enhanced performance and durability  Available as set (10m) and reel (200m)

92 Reaction 70 Gauge 0.72mm Material # WRR942200 Price position  Great performance  Maximum power  Exceptional feel  Available as Set (10m) only

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