1. LTE COMPETENCE INITIATIVE in GSDC, LEBANON
LTE COMPETENCE INITIATIVE in
GSDC, LEBANON
GSDC Lebanon Internal

2. Executive Summary What is LTE? LTE Commitments by Operators worldwide
Executive Summary
What is LTE?
LTE Commitments by Operators worldwide
LTE & SAE competence buildup within Ericsson
A novel business model for Radio Access Services
LTE competence drive in GSDC-L, why and how?
Conclusion
>The aim of this short presentation is to show the importance of having LTE and SAE competence in GSDC Lebanon
>This presentation highlights the initiatives that have been taken within Ericsson to build and strengthen LTE and SAE competence.
>Commitments and rollout updates by various operators around the world have been highlighted.
>Various business models that necessitate the requirement of LTE competence have been discussed.
>A way forward on how and why to drive the LTE competence in GSDC Lebanon.
GSDC Lebanon Internal

3. INTRODUCTION 3GPP Spec for 4G:
INTRODUCTION
LTE (Long Term Evolution) is the last step toward the 4th generation – 4G.
4G is a group of radio technologies designed to increase the capacity and speed of mobile telephone networks.
3GPP Spec for 4G:
DL peak rates of at least 100 Mbps
Peak download rates of Mbps for 4x4 antennas, Mbps for 2x2 antennas for every 20 MHz of spectrum.
UL peak rates of data at least 50 Mbps
Peak upload rates of 86.4 Mbps for every 20 MHz of spectrum
RTT of less than 10 m-sec.
LTE supports scalable carrier bandwidths, from 20 MHz down to 1.4 MHz
LTE supports SAE (System Architecture Evolution)
A flat IP-based network architecture designed to replace the GPRS Core Network and ensure support for, and mobility between, some legacy or non-3GPP systems, for example GPRS/WiMax etc
LTE will also support seamless handover to cells with older network technology such as GSM, cdmaOne, W-CDMA (UMTS), and CDMA2000.
LTE is the best technology right now to fulfill all of the requirements that were laid down by various telecom governing bodies and has now been endorsed by all the major players in telecom (both Vendors & Operators) as the 4G technology.
Despite initial development of the rival UMB (Ultra Mobile Broadband) 3GPP2 standard, which was designed as an upgrade path for CDMA networks, most operators of networks based upon the latter system have also announced their intent to migrate to LTE, resulting in discontinuation of UMB development.
GSDC Lebanon Internal

4. Global LTE Commitments
Slide 1 of 4
Global LTE Commitments
AT&T Mobility in US has stated that they intend on upgrading to LTE as their 4G technology in 2011, but will introduce HSUPA and HSPA+ as bridge standards.
In January 2009 TeliaSonera signed a contract for an LTE network with Huawei covering Oslo, Norway. Under the agreement, Huawei will provide an end-to-end LTE solution including LTE base stations, core network and OSS (Operating Support System).
In January 2009 Ericsson and TeliaSonera announced the signing of a commercial LTE network. The roll-out of the 4G mobile broadband network will offer the highest data rates ever realized, with the best interactivity and quality. This network will cover Sweden’s capital Stockholm and the contract is Ericsson’s first for commercial deployment of LTE.
T-Mobile, Vodafone, France Télécom and Telecom Italia have also announced or talked publicly about their commitment to LTE.
Verizon Wireless completed its first test LTE data calls in August 2009 and plans to deploy LTE beginning in 2010 with system-wide deployment completed in 2013.
On August 11, 2009, Zain Bahrain announced that NSN has been awarded the contract to upgrade their existing 2G/3G to LTE.
GSDC Lebanon Internal

5. Global LTE Commitments
Slide 2 of 4
Global LTE Commitments
Bell Mobility in USA has stated their intention to use LTE as a future upgrade to their forthcoming HSDPA network.
Telus Mobility in Canada has announced that it will adopt LTE as its 4G wireless standard.
MetroPCS from USA recently announced that it would be using LTE for its upcoming 4G network.
The newly formed China Telecom/China Unicom and Japan's KDDI have announced they have chosen LTE as their 4G network technology.
Cox Communications has its first tower for wireless LTE network build-out. Wireless services should launch late or early 2009.
AlMadar Aljadeed the biggest Libyan Mobile Phone operator has announced adopting the LTE technology passing straight from 2G to 4G. With this, Libya will be the first country in Africa and Arab World to adopt such advanced technology for its national users.
The Dutch telecom provider KPN announced that it will use LTE for its 4G network.
On August 18, 2009, the European Union announced it will invest a total of €18 million into R&D of LTE & LTE Advanced.
Tele2 has planned a collaboration with the 3rd operator Telenor for a joint rollout in Sweden.
On June 24, 2009, Telenor selected Huawei for a LTE trial in Oslo.
On October 2, 2009, British telecom carrier O2 confirmed that it will carryout LTE trial in UK, Spain, Germany, Czech Republic and Argentina.
GSDC Lebanon Internal

6. Global LTE Commitments
Slide 3 of 4
Global LTE Commitments
Rogers Wireless has stated that they intend on initially launching their LTE network in Vancouver by February 2010, just in time for the Winter Olympics.
CenturyTel, US has announced plans to launch “fixed broadband” network using LTE by 2010.
AIRCELL, US’s service provider for in-flight telecommunications recently announced plans to launch LTE services as a future of aviation broadband.
NTT DOCOMO in Japan is already way ahead than others and planned LTE rollout in 2008 with operations beginning in 2009.
Japan’s second operator KDDI is planning LTE launch 2012.
On August 21, 2009, Japan’s government operator Softbank got the nod from telecom ministry to go ahead with LTE trial.
SK Telecom which is the over all largest operator in South Korea confirmed on April 9, 2009 that they are planning to launch LTE in South Korea in 3 year’s timeframe.
In Oct 2009, Mobilkom Austria discussed plans for LTE rollout.
On June 17, 2009, South Korea’s largest CDMA operator KTF announced plans to develop LTE network in South Korea.
GSDC Lebanon Internal

7. Global LTE Commitments
Slide 4 of 4
Global LTE Commitments
Global Supplier Association (GSA), Latest White Paper
3G America’s Latest White Paper
GSDC Lebanon Internal

8. LTE Initiatives in Ericsson
LTE Initiatives in Ericsson
LTE Competence Initiative in Market Unit Northern Europe
ERICOLL LTE Competence:
LTE News Blog
Product Development Unit LTE RAN
Product Line Maintenance
Competence Domain – LTE RAN
LTE Seminars
LTE Knowledge Base
N&TC LTE Radio
LTE RAN Software Dev. & Support
ERICOLL LTE SAE
LTE Tool for Tracing
GSDC Lebanon Internal

9. LTE Services (Product Catalogue)
LTE Services (Product Catalogue)
LTE Technology Consulting Services
Radio Network Optimization for LTE
Radio Network Design for LTE
Radio Network Initial Tuning for LTE
IP RAN Design for LTE
GSDC Lebanon Internal

10. LTE in ME, GULF, SEA Slide 1 of 2
Slide 1 of 2
LTE in ME, GULF, SEA
2010 is the most important year for LTE:
Our whole world is bandwidth hungry in serious need of a better and faster technology:
Blog
With Global economic recovery already underway, more and more operators) will be interested in investing in LTE.
Operators still on 2G may find directly moving to LTE a better option!
3G??
At some point in very near future, some bigger telecom names within Asia (in the relatively stable economies in Asia like GCC, Saudi Arabia, Malaysia etc) would give roadmap for LTE as well.
GSDC Lebanon Internal

11. LTE in ME, GULF, SEA Slide 2 of 2
Slide 2 of 2
LTE in ME, GULF, SEA
Even for countries that have an oil based economy, investing in LTE would mean a lot of cash inflow in this difficult times.
UAE’s was the 1st to launch HSDPA in Gulf
Today UAE has reached record levels of Mobile Broadband usage, penetration and traffic.
LTE Compliant Devices
In 2010, we would see a lot of LTE ready devices available in the market.
As soon as LTE compliant devices are available in the market, the bandwidth hungry population and the tech savvy modern workforce in the GULF countries will settle for nothing short of LTE.
The advent of LTE has already started in the GULF!
GSDC Lebanon Internal

12. GSDC Australia: LTE Global Competence Center LTE-GCC
GSDC Australia: LTE Global Competence Center LTE-GCC
GSDC Australia is the most active in playing a role to become a world leader in competence for Ericsson LTE Products and Services:
Ericsson Press Release
Ericson LTE GCC
Greg Harman
Community Leader for KB’s N&TC Radio – LTE
Has carried out largest number of LTE Centra Sessions
Has represented GSDC-A at many world wide (outside Ericsson) LTE Conferences as well.
There is a complete team in GSDC Australia that is busy developing:
Radio Guidelines for LTE
Conducting technical centra sessions and seminars
Populating various internal LTE websites like KB, ERICOLL
GSDC LTE WIKI
GSDC Lebanon Internal

13. MUIB & GSDC Spain’s NDO LTE
MUIB & GSDC Spain’s NDO LTE
GSDC Spain is also active in the field of LTE.
It basically looks like an internal initiative to build LTE competence for future projects.
NDO Spain LTE WIKI
GSDC Lebanon Internal

14. LTE Competence in GSDC-L – Why?
Slide 1 of 2
LTE Competence in GSDC-L – Why?
Just like GSDC Global Competence Centre in Australia, we can have “GSDC Regional Competence Centre in Lebanon”
Due to the strategic position of GSDC Lebanon within Ericsson, GSDC Lebanon can become the sole supplier of:
LTE radio design services
LTE radio optimization services, and
SAE core network design/optimization services
to the ME, GULF, north Africa, east Europe, Central Asia and even China.
GSDC Lebanon Internal

15. LTE Competence in GSDC-L – Why?
Slide 2 of 2
LTE Competence in GSDC-L – Why?
In GSDC-L we have ample resources with sound technical skills.
In WCDMA and HSPA, a lot of GSDCs are ahead of us.
But, LTE is still very new!
So an early start/initiative towards LTE competence would mean a great way to make our mark and put us on the map of LTE competence all across the Ericsson and our global customers
GSDC Lebanon Internal

16. LTE Competence in GSDC-L – How?
LTE Competence in GSDC-L – How?
Training Courses
OJT (On Job Trainings):
USA, China, Australia, Sweden etc
Advantage of OJTs
impress the host organizations with their technical knowledge and project delivery skills.
Right after OJT, host org will definitely like them to be placed on the same LTE Project
Team members on OJT would always be on lookout for new opportunities (2G, 3G) and send back leads.
Persons going for OJT can also support host org (if required) with:
2G/3G RF Projects (or)
This way there can be an agreement for OJT to be on softer terms like:
Travel Cost (GSDC-L) Living Cost (Host Org)
OJT model with lesser cost and more value!
GSDC-L’s LTE Competence TIGER TEAM
The basic idea is to have a team of resources that are able to deliver and support any LTE RFP, design, initial tuning and later optimization service.
GSDC Lebanon Internal

17. LTE Competence Tiger Team in GSDC-L
LTE Competence Tiger Team in GSDC-L
Tiger Team to start LTE competence initiative with:
Internal Workshops
Seminars
Centra Sessions
Tiger team should be given a task to:
study, discuss within the team
organize local seminars as well as
Ericsson-wide centra sessions.
Tiger team members to be sent to various countries in MUME, MUNA and MU-Saudi Arabia to deliver LTE Introductory as well as advanced workshops:
For operators in host organizations.
Costs can be incurred to host organizations as these workshops would be for their own benefit and competence buildup.
In the start the workshops can be a mix of sales & technical.
This would be an ADDITIONAL APs on the members of Tiger Team apart from their regular tasks and their project commitments, which shouldn't and will not suffer.
ADDITIONAL APs need to be followed up carefully and consistently by the LTE DRIVERS.
GSDC Lebanon Internal

18. GSDC Lebanon: LTE Competence Tiger Team
GSDC Lebanon: LTE Competence Tiger Team
Technical Competence Driver
Products Solutions and Sales Driver
LTE COMPETENCE DRIVERS
Technical
Competence Driver
Products Solution
& Sales Driver
Team of highly skilled &
enthusiastic engineers
2 Quarters Lead Time
Potential Resource
Allocation to Projects
GSDC Lebanon Internal

19. Advantage 1st initiative advantage:
Advantage
1st initiative advantage:
If we can send a couple or even 1 resource to perform RND, Initial tuning etc of a LTE project in the ME/GCC/Africa etc then in long term, we would be on the winning end for all the future LTE projects in at-least Asia and Africa.
Not even a project! Even if someone from GSDC can go on OJT and prove his/her technical and analytical prowess then the host organization will definitely be interested in having him/her on that very LTE project.
In China LTE is already underway with a team dedicated for LTE. Soon a full fledge rollout will start in China as well.
In case we are able to build a decent level of LTE competence in the next few quarters, GSDC Lebanon will have a very good chance of capturing long term LTE optimization contracts with many operators.
And with time as the rollout takes momentum, we can even venture into the US market.
GSDC Lebanon Internal

20. Long Term Plans: TT, A New Innovative Idea
Long Term Plans: TT, A New Innovative Idea
Very soon, the whole concept of optimization and design services will change.
A strict boundary between different technologies will not remain feasible.
In order to sell services we would have to innovate and make our team competent in all technologies.
The customers have started asking for solutions that would enable them to have 2G, 3G and 4G all in same site.
MIC1 has asked us if we can make a design that would be 2G, 3G and LTE compatible for 2010 budget and same question has been asked to NSN.
We can send a small team to carry out RAN audit spanning all the three technologies and their inter-working features.
Such services will be surely a winner with the customer and good service delivery methods and procedure will ensure a long term business for GSDC Lebanon.
TT or T-Square or double-T or TTSD
Triple Technology Service Delivery
Procedural and Methodical approach to take care of RND, RNI and NPO services for 2G, 3G & 4G.
Triple Technology Radio Specialists
With Ericsson’s new concept EVO-RAN and RBS 6000, it is going to be one network with all 3 Technologies anyway!
GSDC Lebanon Internal

21. Conclusion A win-win situation. 1st Initiative Advantage
Conclusion
A win-win situation.
1st Initiative Advantage
Initiative lost now  gain for other GSDCs
Support from the top management!
Discussions with Doman Managers
Discussions with CA Manager Core, Access & CPM
Discussions with GSDC-L Director
Discussions at Global Services HQ level
Discussions at MUs level
Discussions in Stockholm
The higher management at various levels should be convinced that apart from GSDC-Australia or GSDC-Spain Ericsson should consider investing in LTE competence in other GSDCs as well.
Great business option for GSDC-L financially!
The T-Square Advantage
With 3G and 2G competence already developed in other GSDCs, this offers a great way for GSDC-L to make a permanent name and repute for itself by venturing into a new technology.
……Whenever there is a talk of LTE: GSDC-A & GSDC-Lebanon will be the only few they would talk about……
GSDC Lebanon Internal

22. Thanks Instead of knowing about the change, let us be the change!
Thanks
Instead of knowing about the change, let us be the change!
With the right leadership and guidance, we can and we will!
GSDC Lebanon Internal

23.
GSDC Lebanon Internal