1. Intel Confidential 1  Prepare this presentation according to your audience - you may delete slides from this presentation as necessary  You may NOT edit performance graphs / charts / messages from any performance slide in the presentation  You may add non-benchmark slides as long as they have been approved by legal for use with your intended audience  Any presentation derived from these slides must include the legal notice provided on slide 6 Items to consider while using this presentation: READ THIS FIRST REMOVE THIS SLIDE

2. Intel Confidential 2 Internal Slide Only please remove prior to customer distribution and discussion  Shelf Life: 5/15/06 – 9/30/06  Owner: Steph Grisafi/ Ivonne Perrig  Target audience: OEMs, Retailers, Channel  Objective: This presentation is a training package to inform and educate OEM, Retailer & Channel customers under NDA about the latest capabilities added to Intel® Viiv™ technology-based PCs(1.5 release) and ecosystem.  Objective: This presentation is a training package to inform and educate OEM, Retailer & Channel customers under NDA about the latest capabilities added to Intel® Viiv™ technology-based PCs(1.5 release) and ecosystem.  Usage: This presentation contains Intel Confidential information. An NDA is required to share these foils.  Speaker notes: intended for internal use only  Refresh Changes Guidelines: –If this content has had a minor refresh, the changed content will have a “yellow triangle” in the upper right corner and the changed text will be highlighted in “Red”. Please delete the triangle and fix the font before presenting.

3. Intel Confidential 3 Intel ® Viiv™ Technology Consumer Benefits * Remote may be sold separtatelyl CONTROL of Digital Entertainment SIMPLE Enjoyment of the Latest Digital Entertainment Simple SHARING of Digital Content 30 Second Pitch Please remove this slide if giving the 30 minute pitch Note: this is not to be used as consumer messaging

4. Intel Confidential 4 Intel ® Viiv™ Technology Consumer Benefits * With Intel ® Quick Resume Technology Drivers enabled ** Remote may be sold separately CONTROL of Digital Entertainment Control, organization and enjoyment of music, movies and photos through a simple UI and remote**Control, organization and enjoyment of music, movies and photos through a simple UI and remote** New online, digital entertainment services verified with Intel ® Viiv™ technologyNew online, digital entertainment services verified with Intel ® Viiv™ technology SIMPLE Enjoyment of the Latest Digital Entertainment Access to new online entertainment servicesAccess to new online entertainment services Turn PC on and off quickly, like a DVD player*Turn PC on and off quickly, like a DVD player* Can help setup a home network & add a device to that networkCan help setup a home network & add a device to that network Simple SHARING of Digital Content Consumers can share digital files with friends and family from the comfort of the couchConsumers can share digital files with friends and family from the comfort of the couch Share content stored on the PC with verified devices around the houseShare content stored on the PC with verified devices around the house 3 Minute Pitch Please remove this slide if giving the 30 minute pitch NEW!

5. Presenter’s Name Intel Confidential Intel ® Viiv™ Technology 2H’06 Overview

6. Intel Confidential 6 Legal Information This presentation does not contain final Intel ® Viiv ™ technology marketing messaging; content should not be used to create marketing messaging. Unless otherwise noted, all products and services included in this presentation are shown as examples of the kinds of products and services that the Intel Viiv Technology program could include; these examples should not be construed as an endorsement of Intel or the Intel Viiv Technology program 1 Intel network setup software currently requires a verified router and DHCP (“Always On”) or PPPoE broadband connectivity protocols. Check router and your current ISP specifications before purchasing. Verified devices and services will vary, and content restrictions may apply. Wireless and network performance varies with specific hardware and software configurations, usage, and environmental interference. Use a wired connection for improved performance with video and other media. May require TV tuner card and/or remote which may be sold separately. Instant on/off feature works after initial boot, when activated. See www.intel.com/go/viiv_info for more information. ^ Remote may be sold separately ‡ Requires TV tuner card * Other names and brands may be claimed as the property of others. ¥ After initial boot, when activated. Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. See http://www.intel.com/products/processor_number for details. ©2006 Intel Corporation. All rights reserved. Intel, the Intel logo, Leap Ahead, the Intel Leap Ahead logo, Core, Pentium, Intel Viiv, and the Viiv logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States or other countries. 311299-001

7. Intel Confidential 7 Important Note to Read  Intel® Viiv™ technology verified devices are expected to become available later this year  Some usage models, like remoting and network/device set up, described in this presentation are dependent on the availability of verified devices  Not all of the usage models in this presentation are dependent upon verified device availability  Messaging included in this presentation is not designed for use with consumers

8. Intel Confidential 8 Agenda –Intel® Viiv™ technology Overview –Intel® Viiv™ technology-based PCs –Product Requirements –New Capabilities –Intel® Viiv™ technology Verified Devices –Intel® Viiv™ technology Verified Services & Applications –Support for Selling Intel® Viiv™ technology –Summary

9. Intel Confidential 9 What is Intel® Viiv™ technology Program? ^ Intel® Viiv™ technology based PCs ^ 1 Intel® Viiv™ technology verified devices 1 Intel® Viiv™ technology verified services & applications PCs, services and connected devices delivering an enhanced entertainment experience

10. Intel Confidential 10 Up Close: Intel® Viiv™ technology-based PC Intel® Viiv™ technology based PCs ^

11. Intel Confidential 11 Form Factors All in One Tower CE – PC Small Form Factor Variety of form factors to fit any lifestyle ^

12. Intel Confidential 12 Intel ® Viiv™ technology-based PCs PC Requirements * Other names and brands may be claimed as the property of others Intel ® Viiv™ Media Server Intel ® Hub Connect Technology Windows* XP Media Center Edition 2005 Operating System Intel ® Quick Resume Technology Intel ® PRO Client LAN (82562 or 82573V/L) Dual Core Processor Chipset & Drivers Intel® Viiv™ Software Intel ® Express Chipset Family 945G/P, 955/975X, G/P965 + ICH7-DH Intel® Express Chipset Family 945GT, 945GM + ICH7-MDH Intel ® High Definition Audio (≥5.1 audio jacks & audio codec) Intel ® Matrix Storage Technology (NCQ SATA Drive) Additional Requirements NEW! Intel ® Express Chipset Family 975X, G/P965 + ICH7-DH Coming Soon!

13. Intel Confidential 13 Intel ® Viiv™ Technology PC Capabilities Digital Entertainment…Simplified Instant on/off (after initial boot when activated)Instant on/off (after initial boot when activated) Simple navigation to online servicesSimple navigation to online services Enables smaller / quieter systemsEnables smaller / quieter systems Can help with setup of network and devices 1Can help with setup of network and devices 1 High Definition Home Entertainment Advanced performance with an Intel dual-core processor allows for multiple usages across multiple usersAdvanced performance with an Intel dual-core processor allows for multiple usages across multiple users Up to 7.1 surround sound for an incredible home theater experienceUp to 7.1 surround sound for an incredible home theater experience 1080p/i support for stunning HD video playback1080p/i support for stunning HD video playback Access to Your Entertainment Online services providing access to the latest blockbuster films & music hitsOnline services providing access to the latest blockbuster films & music hits While one person enjoys a movie, another can view home videos stored on the PC in another room…all from the same PC 1While one person enjoys a movie, another can view home videos stored on the PC in another room…all from the same PC 1 Home Entertainment…Goes Digital with Intel® Viiv™ technology-based PCs *Not intended for consumer messaging

14. Intel Confidential 14 NEW! Intel® Viiv™ Technology Based on the Latest High Performance Platform Multi-core optimized shared cache High performance dual core processor Significant video enhancements New Intel Graphics with advanced 3D Advanced digital display support Industry leading gaming & productivity Better storage & data protection Quieter & lower power PCs Coming Soon!

15. Intel Confidential 15 Intel ® Viiv ™ Technology with Intel Core ™ 2 Duo Processor Intel® Core™ 2 Duo Processor: Performance-tuned for high definition entertainment Drives multitasking like never before with incredible system responsiveness when running multiple media streams with Intel Media Server and multiple applications at the same time 2X the execution throughput for video, 3D gaming and multimedia applications with Intel® Advanced Digital Media Boost Delivers an incredibly intense gaming experience with performance for increased physics for more realistic simulations Lower power consumption enables smaller, quieter PC designs suitable for a variety of locations and lifestyles 1 Intel® 965 Express Chipset: Captivates the senses with high definition entertainment Enhanced video playback with sharper images and precise color control with Intel® Clear Video Technology Enhanced TV viewing of picture-in-picture 2 functionality with dual tuner support Crystal clear digital video and audio streams to A/V equipment from one cable with built-in support for HDMI Up to 40% performance increase & over 40% more energy efficiency 1 1 When compared to the Intel® Pentium® D processor 960. Performance measured using SPECint* rate base2000. Actual performance may vary. Energy efficiency based on Thermal Design Power (TDP) measurement. See http://www.intel.com/performance for more information.http://www.intel.com/performance 2 Requires supporting TV tuner Coming Soon!

16. Intel Confidential 16 A leap ahead from the previous generation Pre-production Intel® Core™ 2 Duo Processor (4 MB L2, 2.66 GHz, 1066 MHz FSB) *Other names and brands may be claimed as the property of others Intel® Pentium® D Processor 950 (2x 2 MB L2, 3.40 GHz, 800 MHz FSB) Source: Intel. Configurations: 1 st Platform = Pre-Production Intel® Core(r0 2 Duo Processor (4MB L2 Cache, 2.66 GHz, 1066 MHz FSB) on pre-production CGRVP-EV board. 2 nd Platform = Intel Pentium D Processor 950 (2x2MB L2 Cache, 3.40 GHz, 800 MHz FSB) on Intel D955XBK desktop board. All Platforms: Intel® i955XE Chipset, Micron* 2x512MB DDR2 667 5-5-5-15, Intel Chipset Software Installation Utility 7.0.0.1019, ATI* Radeon* X850 XT PCIe, ATI Catalyst 5.4 Driver Suite version 6.14.10.6525, Maxtor* DiamondMax* 10 6B300S0 300GB NCQ Serial ATA (7200 RPM, 16MB cache), Windows XP Professional Build 2600 SP2 NTFS, DirectX 9.0c. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit http://www.intel.com/performance/resources/index.htm Outstanding Media Performance

17. Intel Confidential 17 New Features 1.Intel ® Viiv TM Media Server –Aggregate & distribute content stored on the PC to verified devices around the home 1 –Intel® Viiv™ Media Library –Intel® Smart Streaming Technology –Software Premium Content Module (SPCM) –RUI (Remote User Interface) Service 2.Intel ® Viiv™ Zone –Portal on a verified device which allows consumers to access applications and services through the PC 1 3.Intel ® Hub Connect Technology –In many cases, set up a home network using an Intel® Viiv™ technology-based PC & verified router 1 –Add a verified device to the home network 1

18. Intel Confidential 18 Intel ® Viiv™ Media Server What is it? Streams content stored on the PC, including music, photos, and home videos to verified devices throughout the home 1 What is it? Streams content stored on the PC, including music, photos, and home videos to verified devices throughout the home 1 Consumer Benefit Access and manage music, photos and home video stored on any of the Intel® Viiv™ technology-based PCs on the network 1 Access and manage music, photos and home video stored on any of the Intel® Viiv™ technology-based PCs on the network 1 View photos stored on any of the Intel® Viiv™ technology-based PCs in the home network – on any verified device 1 View photos stored on any of the Intel® Viiv™ technology-based PCs in the home network – on any verified device 1 Consumer Benefit Access and manage music, photos and home video stored on any of the Intel® Viiv™ technology-based PCs on the network 1 Access and manage music, photos and home video stored on any of the Intel® Viiv™ technology-based PCs on the network 1 View photos stored on any of the Intel® Viiv™ technology-based PCs in the home network – on any verified device 1 View photos stored on any of the Intel® Viiv™ technology-based PCs in the home network – on any verified device 1

19. Intel Confidential 19 Consumer Benefit Consumers can have one view of the content on their home network through any of their verified devices 1 Consumers can have one view of the content on their home network through any of their verified devices 1 Play music that was recently purchased and downloaded to the Intel® Viiv™ technology-based PC from a verified device on the network 1 Play music that was recently purchased and downloaded to the Intel® Viiv™ technology-based PC from a verified device on the network 1 Consumer Benefit Consumers can have one view of the content on their home network through any of their verified devices 1 Consumers can have one view of the content on their home network through any of their verified devices 1 Play music that was recently purchased and downloaded to the Intel® Viiv™ technology-based PC from a verified device on the network 1 Play music that was recently purchased and downloaded to the Intel® Viiv™ technology-based PC from a verified device on the network 1 What is it? Catalogs music, photos & video content located on any Intel® Viiv™ technology based PC in the home network 1 Makes content from verified applications and services available to devices 1 What is it? Catalogs music, photos & video content located on any Intel® Viiv™ technology based PC in the home network 1 Makes content from verified applications and services available to devices 1 Intel ® Viiv™ Media Server: Intel® Viiv™ Media Library

20. Intel Confidential 20 Consumer Benefit Consumers can spend less time worrying about what formats will play on their device and more time on what’s important – which home video to show next Consumers can spend less time worrying about what formats will play on their device and more time on what’s important – which home video to show next Consumer Benefit Consumers can spend less time worrying about what formats will play on their device and more time on what’s important – which home video to show next Consumers can spend less time worrying about what formats will play on their device and more time on what’s important – which home video to show next Intel ® Viiv™ Media Server: Intel Smart Streaming Technology What is it? Acts as a translator for the verified device, providing common file formats in a format the device understands What is it? Acts as a translator for the verified device, providing common file formats in a format the device understands

21. Intel Confidential 21 Consumer Benefit Enjoy the latest blockbuster film stored on the Intel® Viiv™ technology- based PC through any TV connected to a verified device in the home Consumer Benefit Enjoy the latest blockbuster film stored on the Intel® Viiv™ technology- based PC through any TV connected to a verified device in the home Intel® Viiv™ Media Server: Software Premium Content Module What is it?   Enables premium content stored on the Intel® Viiv™ technology- based PC to be securely streamed to a verified device   Microsoft* Windows Media* Digital Right Management (DRM) is currently supported   SPCM converts DRM into industry standard DTCP-IP to accomplish this What is it?   Enables premium content stored on the Intel® Viiv™ technology- based PC to be securely streamed to a verified device   Microsoft* Windows Media* Digital Right Management (DRM) is currently supported   SPCM converts DRM into industry standard DTCP-IP to accomplish this

22. Intel Confidential 22 Consumer Benefit Access, browse, order and download content in some verified services through the Intel® Viiv™ Zone on a verified device on the network 1 Edit photos using a verified application that is stored on the Intel® Viiv™ technology-based PC through a verified device on the network 1 Consumer Benefit Access, browse, order and download content in some verified services through the Intel® Viiv™ Zone on a verified device on the network 1 Edit photos using a verified application that is stored on the Intel® Viiv™ technology-based PC through a verified device on the network 1 What is it?   Allows the user interface of remoteable Intel® Viiv™ technology verified applications and services to be accessible from any verified devices on the network 1 What is it?   Allows the user interface of remoteable Intel® Viiv™ technology verified applications and services to be accessible from any verified devices on the network 1 Intel® Viiv™ Media Server: Remote User Interface (RUI) Service

23. Intel Confidential 23 Intel ® Viiv™ Zone What is it?   Portal that provides access to verified applications and services through a verified device on the network 1   Only verified services and applications with remoting capabilities will be accessible What is it?   Portal that provides access to verified applications and services through a verified device on the network 1   Only verified services and applications with remoting capabilities will be accessible Consumer Benefit Central location for consumers to access verified applications and services on the device 1 Simple interface navigable with a remote control Consumer Benefit Central location for consumers to access verified applications and services on the device 1 Simple interface navigable with a remote control Mock up of Intel® Viiv™ Zone

24. Intel Confidential 24 Consumer Benefit Set up a wireless home network 1 Set up a wireless home network 1 Add a device to the network to share media stored on the Intel® Viiv™ technology-based PC 1 Add a device to the network to share media stored on the Intel® Viiv™ technology-based PC 1 Manage and address some network issues through a simple user interface Manage and address some network issues through a simple user interface Consumer Benefit Set up a wireless home network 1 Set up a wireless home network 1 Add a device to the network to share media stored on the Intel® Viiv™ technology-based PC 1 Add a device to the network to share media stored on the Intel® Viiv™ technology-based PC 1 Manage and address some network issues through a simple user interface Manage and address some network issues through a simple user interface Intel ® Hub Connect Technology What is it? With an Intel® Viiv™ technology-based PC and verified router/device: With an Intel® Viiv™ technology-based PC and verified router/device: In many cases, set up a wireless home network 1 In many cases, set up a wireless home network 1 Add a verified device to that network 1 Add a verified device to that network 1 Network management feature allowing user to view and manage network Network management feature allowing user to view and manage network What is it? With an Intel® Viiv™ technology-based PC and verified router/device: With an Intel® Viiv™ technology-based PC and verified router/device: In many cases, set up a wireless home network 1 In many cases, set up a wireless home network 1 Add a verified device to that network 1 Add a verified device to that network 1 Network management feature allowing user to view and manage network Network management feature allowing user to view and manage network

25. Intel Confidential 25 Intel® Hub Connect Technology Additional Detail on Network Setup –With an Intel® Viiv™ technology-based PC and a verified router, consumers can set up their home network and connect to an existing internet connection 1 –Leading internet service providers have various protocols, some of which Intel® Hub Connect Technology supports –Supported protocols: PPPoE & DHCP –Protocols not supported: Telstra, PPPoA, PPtP, L2TP –Consumers with an unsupported protocol should go through device vendor’s standard network set up process

26. Intel Confidential 26 Intel® Quick Resume Technology Additional Features Current Capability  Instantly turn the PC on/off much like a TV ‡ –Through a remote control or the PC itself ^  PC will continue to function although it is turned “visually off” –Continue to download a rented movie while the PC is visually off –Record a favorite TV show after you turn off the PC What’s New?  When combined with verified devices, it enables consumers to access content stored on the PC – even when the PC is visually off 1 –Music keeps streaming from the PC to a verified device even if someone turns the PC off in another room –Start streaming a home video stored on the PC to a verified device in another room when the PC is visually off

27. Intel Confidential 27 How will Consumers Get the New Capabilities?  Purchase an Intel® Viiv™ technology verified device which will come with an installation and set-up CD for current Intel® Viiv™ technology-based PCs  Purchase a new Intel® Viiv™ technology-based PC with the latest software installed on it Consumers will realize benefits from the updated software using an Intel® Viiv™ technology verified device in their home

28. Intel Confidential 28 Up Close: Intel® Viiv™ technology Verified Devices Intel® Viiv™ technology verified devices 1

29. Intel Confidential 29 Intel® Viiv™ Technology Verified Devices 1  Types of devices & availability –Networked media players –Able to receive content, applications and services stored on the PC –Available starting in second half of 2006 & will continue to ramp over time** –Portable media players –Allow content to be taken outside of the home –Available today –Gamepads –Allow for console-like gaming experience with the PC –Available in August  Required by Intel to pass testing & verification –Once completed receives “Enjoy with Viiv” logo **All products, dates and programs are based on current expectations and subject to change without notice

30. Intel Confidential 30 Intel® Viiv™ Technology Verified Devices  With an Intel® Viiv™ technology verified networked media player anywhere in the home a consumer can: –Access music, home videos & photos stored on the Intel® Viiv™ technology-based PC located in another room in the house 1 –Enjoy protected content, like Hollywood movies, stored on the Intel® Viiv™ technology-based PC, from the big screen TV connected to a verified device 1 –Access verified services through the Intel® Viiv™ Zone on the verified device to preview, purchase and download movies and music 1 –In many cases, set up and add a device to a wireless home network 1  Portable Media Players allow consumers to: –Transfer content between Intel® Viiv™ technology based PC and verified PMP using a remote control –Enjoy music, photos, home videos & movies outside of the home  Verified gamepads have a standardized location for buttons and controls: –Provides gamers with a consistent experience across games and game services –Delivers a console-like gaming experience on the PC

31. Intel Confidential 31 Delivering Extended Entertainment Beyond the PC Some devices available today with new providers releasing devices throughout the second half of 2006 DMAs Set Top Boxes Connected DVDs Wireless Routers Portable Media Players Connected TVs Inside/Outside the Home Networked Media Players - Inside the Home Gamepads Gaming Inside the Home

32. Intel Confidential 32 Up Close: Intel® Viiv™ technology Verified Services & Applications Intel® Viiv™ technology verified services & applications

33. Intel Confidential 33 Intel® Viiv™ Technology Verified Services and Applications  Required by Intel to pass testing & verification –Once completed receives “Enjoy with Viiv” logo  Existing Benefits to Consumers –Access verified services & applications through an Intel® Viiv™ technology-based PC using a remote control –Entertainment options galore with a growing number of verified applications & services available today covering 4 categories Movies, TV & Video Games MusicCreativity

34. Intel Confidential 34 Entertainment Services Worldwide *Other names and brands may be claimed as the property of others

35. Intel Confidential 35 Intel® Viiv™ Technology Verified Services and Applications Additional Capabilities Coming Soon Additional Capabilities Coming Soon –Access to verified services and applications through a verified device 1 –Includes some verified Movie, TV/Video, Music & Creativity –Games currently can only be enjoyed locally on the PC –Preview, download and play movies and music from verified services remotely through a device 1 –Availability starting in 2 nd half of 2006 and ramping through the end of the year NEW!

36. Intel Confidential 36 Sample Services with Remote Capability Music Movies, TV & Video Creativity Afendis One4Music Tiscali Canal+ Afendis One4Movie ESPN Motion Movielink AOL Pictures Y! Photos Y! My Channel Pinnacle Cyberlink MagicDirector Cyberlink DAAT Services/Applications will begin rolling out in the 2 nd Half of 2006

37. Intel Confidential 37 Intel ® Viiv™ Entertainment Pass Special offers for Intel® Viiv™ technology PC owners Accessible through Online Spotlight Currently available in the U.S. Sample companies with special offers: Adobe Elements Adobe Elements AOL Pictures AOL Pictures Discover Games Discover Games Gametap Gametap Movielink Movielink Napster Napster

38. Intel Confidential 38 Support for Selling Intel ® Viiv™ technology

39. Intel Confidential 39 How can you find it? Intel® Viiv™ technology logo  Found on Intel® Viiv™ technology-based PCs  Allows consumers to choose a PC that has been designed to provide a great digital entertainment experience Enjoy with Intel® Viiv™ technology logo  Found on certain applications, services and devices  Signifies applications, services and devices that have been verified to work with Intel® Viiv™ technology-based PCs

40. Intel Confidential 40 Usage Models to Promote  Continue to promote current usage models –10’ Local: Access content stored locally on the PC –Multi-user: Multiple people accessing content stored on the same PC –Sync and Go: Download content to take outside of the home  New capabilities added to the Intel® Viiv™ technology based- PC, verified devices, services and applications enable an extended experience –Use your Intel Viiv technology-based PC to enjoy music, pictures, and movies throughout your home 1 Continue to promote current usage models & new ones added Note: These are not consumer messages INTERNAL USE ONLY

41. Intel Confidential 41 Extended Experience Access content stored on the Intel® Viiv™ technology-based PC in another room of the home using a verified device 1 Living Room photos, music, home videos, movies, & select Intel® Viiv™ technology verified services & applications Home Office

42. Intel Confidential 42 Target Markets for Intel ® Viiv™ Technology Availability Around the World  Australia  Canada  France  Germany  Italy  Japan  PRC  South Korea  Taiwan  UK  US Expansion Planned  Spain  Benelux (Belgium/Netherlands)  Nordics (Denmark/Sweden)

43. Intel Confidential 43 Samples from 1H’06 Viiv Campaign …Viiv is a driving force of Korean Digital home market Digital Times (Korea), Jan 10, 2006 Intel Goes Hollywood Chip Maker Joins Movie Star In Effort to Bring New Films To PCs, TVs Without Piracy The Wall Street Journal Jan. 5, 2006 Targeted campaign efforts reaching print advertising, retail, channel, web, and press around the world

44. Intel Confidential 44 Campaign Strategy Focus for 2H 2006 Top Priority: Establish Intel® Core™ 2 Duo as the technology leadership architecture & the “new” Pentium® brand of the next decade Strategy –Drive Intel® Core™ 2 Duo processor marketing activities in all countries –Big, breakthrough campaign in focus countries –Intel’s best platforms have the Intel Core 2 Duo processor inside –Significant changes to Intel Inside® program

45. Intel Confidential 45 Campaign Timelines JunJulAugSepOctNovDecQ1Q2Q3Q4 Launch Intel® Xeon® processor Intel® Core™ 2 Duo processor - desktop Intel® Core™ 2 Duo processor - mobile IVT (direct ad, online, retail, press, channel) CMT (direct ad, online, retail, press, channel) Mature Markets (direct advertising, online, retail, press, channel) Emerging Markets –(direct advertising, online, retail, press, channel) Campaign Go Pro (direct ad, online)

46. Intel Confidential 46 Intel Inside® Program Support  Joint Marketing with OEMs –Experiential joint programs  IIP Classic –Advertising featuring Intel® Viiv™ technology under IIP Brand Special qualifies for 70% reimbursement thru Q4 ’06 –Print –Online –Audio/Video (TV, radio) –Agent –Experiential elements (Demonstrator, Venues)

47. Intel Confidential 47 Sales Tools May‘06 June ‘06 April ‘06 Viiv Experiential Brochure Availability July ‘06 Demo Guidelines Viiv Product Brief Viiv Animation 2728293026252423222120191817161514 OEM Viiv Sales Aid Guide to Viiv Brochure Easy Set up Animation Viiv Copy Blocks Demo Scripts RSP Training Material Multiple sales tools available soon that include new Intel® Viiv™ technology capabilities INTERNAL USE ONLY

48. Intel Confidential 48 Summary Intel ® Viiv™ Technology provides a great digital entertainment experience through –World class hardware and software components –Growing ecosystem of verified applications, services and devices The platform will continue to evolve over time –Intel® Core™ 2 Duo processors will deliver dramatic improvements in energy efficiency and performance –Verified devices, once available, will enable consumers to access content stored on the PC as well as verified applications and services –Newly released software will help make it easier for people to access or display content stored on the Intel® Viiv™ technology based PC on a variety of devices throughout the home