1. Chapter 1, Section 3
Inside a Hotel

2. The Hotel Marketing Division Mission
Identify prospective guests for the hotel.
Shape the products and services of the hotel as much as possible to meet the needs of those prospects.
Persuade prospects to become guests.
Transparency 1.3-1

3. Hotel Marketing Division Activities
Contact groups and individuals.
Advertise in print and on radio, television, and the Internet.
Create direct mail and public relations campaigns

4. Hotel Marketing Division Activities Continued
Participate in trade shows.
Visit travel agents
Arrange tours
Participate in community activities that raise awareness of the hotel.

5. Hotel Marketing Division Positions
Director of marketing and sales
Sales manager
Director of advertising and public relations
Convention sales manager
Tour and travel salespeople
National accounts salespeople
Group salespeople
Transparency 1.3-3

6. Physical Property Upkeep
Slows a hotel’s physical deterioration
Preserves the original hotel image
Keeps revenue-producing areas in operation
Keep the property comfortable
Keeps the property safe
Creates savings by keeping repairs to a minimum

7. Accounting Division Responsibilities
Forecast and budget.
Manage what the hotel owns and what money is due from guests.
Control cash.
Transparency 1.3-5

8. Accounting Division Responsibilities Continued
Control costs in all areas of the hotel.
Purchase, receive, store, and issue operating and capital inventory.
Keep records, prepare financial statements and daily operating reports, and interpret these statements and reports for management.

9. Section 1.3 Quiz
Suppose that you work at a hotel, and one of your responsibilities is to shape the products and services of that hotel to meet the needs of prospective guests. In what division would you likely be working?
The engineering division
The marketing division
The human resource division

10. Section 1.3 Quiz
In most hotels, which division serves as the central reason for the lodging property to exist?
a. The food and beverage division
b. The security division
c. The rooms division

11. Section 1.3 Quiz
3. _____ _____ generate income for a hotel through the sales of services or products to guests. 4. Hotels are organized into _____ _____, or divisions, based on the services the hotel provides. 5. Taking care of the hotel’s physical plant and controlling energy costs are the responsibilities of the _____ division.