1. Building profitable customer loyalty

2. Agenda
Who we are
Loyalty Discussion
What IQ 724 can do for You

3. Who is iQ7/24?
We are a digital agency focused on creating customer retention, activation, loyalty and acquisition programs for small and medium size retailers.

4. Our Experience in Loyalty
iQ has designed and implemented North America’s only manufacturer/car dealership loyalty program with Kia Canada
178 dealerships have their own independent program that also marries with Kia Canada National program

5. Some of Our Other Clients
Automotive
Recreational Vehicles
Coalition Marketing
(Latin America)
Retailers
Spa & Hospitality

6. Loyalty In Canada 94% of Canadian consumers own a loyalty card
Average consumer carries 4 different loyalty cards

7. Loyal Customers
Loyal customers impact directly on company profitability:
They buy more
Are willing to pay more
Are more forgiving, and
Their endorsement is highly valued

8. Research Insights
94% of members indicated that they prefer to receive communication from their programs
77% of loyalty members say is the preferred method for receiving rewards communications.
The relevance of communications is strongly linked to satisfaction

9. “have room for more programs in their wallets.”
Research Insights
A recent Maritz survey found:
80% of loyalty program participants agree that the programs are “definitely worth the effort of participating”
70% agree that loyalty programs are “part of my relationship with the company”
57% say that they modify where they buy items to maximize their points
79% indicate that “programs make me more likely to continue to do business with certain companies.”
Overall, the survey found that 71% of respondents:
“have room for more programs in their wallets.”

10. Research Insights
Yet only 53% describe the communications they receive as relevant
Relevance can be achieved by customizing communication with personalization that goes beyond just using the member’s name
The top “Cool and Exciting” uses of personal information are:

11. Our Philosophy
The purpose of any successful customer management program is not points or rewards, or discounts or plastic cards. It is, rather, the ability to:
IDENTIFY your customers
TRACK their behaviour
MOTIVATE and REWARD meaningful behaviours
ENGAGE them through personalized communications, and
MEASURE results

12. The First Step
Knowing your customers and their buying behaviour is the 1st step towards developing any long term relationship and profitability.
iQ7/24 integrates with your POS system to capture transactional data automatically and in real time
iQ7/24 platform gathers customer information about their purchase history, behaviour, trends and financial relevance to your business.
iQ7/24 uses customer data to segment customers and prospects based on high, medium and low value.

13. A Turn-key Solution
iQ7/24 offers complete support to help you to operate your customer retention/loyalty program including:
Strategic Program Planning
Creative Design
Tactical Initiative Development
Campaign Management
Customer Intelligence Analytics
Member Service Helpline

14. The iQ7/24 Integrated Marketing Tool Box
A relationship loyalty program and commitment to your customers with points, $, rewards and sustained marketing communications.
A tactical promotions program, targeted and focused, without long-term commitment
The acquisition and management of member data, data mining, reporting, performance analysis and marketing intelligence

15. Relationship Loyalty Program
Membership card or unique identifier
Continuous points program, $, benefits and rewards
Historical profiles, transactions, online help - custom web portal
Data transfer set-up and POS system integration
Dynamic management of the database
Periodic statements
Creation of targeted customer engagement campaigns
Performance analysis and key indicators
A team of consulting services and experienced support

16. Tactical Promotions Program
Acquisition, analysis and data cleansing
Data transfer set-up and optional POS system integration
Targeting customers / prospects based on various criteria - dates of visits, $ spent, time of visit, day of week, items purchased, etc…
Creation of promotional customer engagement campaigns
Promotional tactics: free or conditional offers, discounts, special events, contests, etc...
Digital or postal communication
Communication analysis and performance
A team of consulting services and experienced support

17. Cutomer Intelligence Management
Acquisition of data via transfer or in real-time
Dynamic management of the database
Powerful user-friendly SiSense dashboards
Performance analysis and key indicators
Historical reports, profiles, transactions, etc.
Custom web portal.
Integration with the iQ business rules engine
Customer engagement campaign-builder interface
A team of consulting services and experienced support

18. The ultimate loyalty platform for flexibility and simplicity

19. Conclusions
There is significant opportunity to promote consumer retention and increase purchase volume through a loyalty program
A successful Loyalty Program should:
Place high value on best customers
Motivate medium users to increase their level of purchase
Provide a vehicle for Heavy Users to become brand advocates in order to drive referrals
Offer relevant, attainable rewards
Regularly communicate to members on a relevant and personal level using
Leverage brand strengths

20. Questions?