1. Loyalty Programs to Stimulate Roaming Use
Marketing Work Group - CDG-IRT meeting Tampa, FL
13-15 June 2007
Gustaaf van Ditzhuijzen – Vodafone-Netherlands

2. Increase international traffic
Stimulate International Traffic:
CDMA networks
GSM networks
Delight the customer when calling abroad
Make your customers familiar with roaming
Optimize traffic on preferred networks
Get the lowest cost while your customers are roaming
Loyalty program CDMA/GSM roaming

3. CDMA Roaming Footprint
Source: Websites Sprint-Nextel and Verizon Wireless
Loyalty program CDMA/GSM roaming

4. Vodafone GSM Footprint
Source: Vodafone Netherlands
Loyalty program CDMA/GSM roaming

5. Vodafone Data Roaming Footprint
Source: Vodafone Netherlands
Loyalty program CDMA/GSM roaming

6. Loyalty principles for each party
CDMA End-users:
Can I make phone calls abroad?
Can I use my own mobile phone?
If so, what network should I use?
CDMA Home Operators:
How can I ensure that I receive revenues of my own end-users roaming on GSM networks abroad?
GSM Visited Operators:
How do I get those CDMA end-users to use my GSM network?
Create awareness through marketing communication by CDMA home operator to own end-user
CDMA home operator provides attractive incentive to end-user to use specific GSM networks abroad
CDMA operator sells GSM cards directly to its own end-users and receives IOT from visited GSM operator for end-user roaming
GSM operator provides incentive to CDMA end-users to use its network when roaming (instead of other GSM networks)
Loyalty program CDMA/GSM roaming

7. How Can Travelling Connect help?
CDMA Home Operators
GSM Visited
Operators
Promotion and marketing communication by home operator to own end-user
Provide attractive incentive to end-user to use specific GSM networks abroad
CDMA operator promotes roaming service directly to its own end-users and receives IOTdiscount from visited operator for end-user roaming
Visited operator provides incentive to CDMA end-users to use its network when roaming (instead of other networks)
Marketing Communication to CDMA end-users through Hilton, Marriott, British Airways etc.
Designate frequent-flyer miles to CDMA end-users using networks abroad
Designate FF-miles to own end-users for each outbound roaming minute
Designate FF-miles to visiting end-users for each inbound roaming minute
CDMA End-Users
Visited operators
Loyalty program CDMA/GSM roaming

8. Travelling Connect and her partners
30 million Business Travelers
*) operators are shown only as an example
Loyalty program CDMA/GSM roaming

9. Conclusion
Reach 30 million Business Travelers and increase roaming traffic and customer delight by rewarding roaming traffic
Loyalty program CDMA/GSM roaming

10. Thank you. Gustaaf L.G. van Ditzhuijzen International Marketing Manager Vodafone Netherlands Tel:     +31 (0) Fax:    +31 (0) Web: