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Published byShauna Dennis Modified over 9 years ago
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Magic Link Reaching on-the-go customers Phonethics Mobile Media
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Magic Link – Single URL that can be promoted on social media and accessed on mobiles – Optimized experience for the user on PC & mobiles (any screen size) – Detailed reports & tracking – Viral impact - Harness the power of social media and mobile
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One link to unite them all.. Deliver Manage Content Viral, TV Commercials, Jingles Contests: 2 way sms, email response, data Distribute Coupons special offers, discounts, group coupons, limited edition trials, loyalty programs etc
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Applications of Magic Link Branding Lead generation Brand community creation Product launches Customer education Time bound promos Branded media channel Loyalty programs Consumer Survey & pre-testing of ads / new launches Brand activation at events
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Case Study l : Bajaj Pulsar 135LS Brand Background: – Brand Pulsar was extending into the 135 cc segment after establishing leadership in 150,180 and 220 CC. ASK: – Derive higher visibility through the hugely popular ‘ MTV Pulsar Stunt Maniacs’ Shaiir N Func Video Solution: – Send out two product Avs to consumers. The stunt Maniacs video was sent to a 2.5 Lakh bike enthusiasts. A specific Product AV was sent to consumers who filled in a lead generation form
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Campaign Reporting Module
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Analytics & Number – Essentials Bajaj Pulsar 135LS SMS Message : watch the Pulsar Maniacs doing amazing bike stunts on your mobile. Click here to watch the video now- http://mvid.in/5v http://mvid.in/5v SMS Distribution2.5 Lakhs Video Clicks3317 CTR1.32%
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Case study ll – 5 Star Background: 5 star – ‘Jo Khaye kho jaye’ contest at Moodi Festival (IIT Mumbai). Activity involved submission of ‘kho jaye’ entries (image/videos) from students through branded bluetooth kiosks across the campus. Ask: Connect with the participants, and share their entries back with them. Also, enable the participant to share it with his/her friends. Solution: Participant receives his/her entry in form of MAGICLINK through SMS, which he/she can forward as an SMS or upload on Facebook/twitter.
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Campaign Reporting Module
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Individual MAGICLINK data
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Thank You
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