1. ODS Operational Data Store
Operational database system handling personal data and Internet activities

2. ODS: 1. Central DB for Internet activities
Personal Data
Activities
ODS

3. ODS: 2. Activities of leads and customers
Internet data source
ODS
Event registration

4. The main assumptions
Fully automated registration of personal data from Internet (forms, event applications – landing pages, brandportal, facebook).
Combining personal data of users with the activities performed by customers, for example, tracking, results of surveys, competitions, car configurations, etc.
Import data acquired from other channels than the Internet and merging with online data.
Authentication tools for web applications and forms for marketing campaigns and loyalty programs (PINs, user accounts, dynamic tracking links, such as personalized mailings).
and SMS communication.
Source of data quality and effectiveness of the campaign (online reporting for campaign owners and external agencies).
Source of data for the campaigns in external systems (privacy policy management).
Integration with CRM (Autoteam), CallCenter.
Supports multiple brands, full separation of data.
Part of the ESB (Enterprise Service Bus) - integration with a wide range of additional services and data.

5. combinatorics, locating dictionaries, financing
The idea
Open air, markets,
external databases
test drive,
poll, contact form
contest, game,
landing page
test drive,
poll, contest
mailing, behavior
path
Events
(offline)
ESB
VGP
INTERNET
(online)
Event unification
Business logic
External channels
feedback
SMS
Forms
Operational
Data Store
(ODS)
Activities
Apps & Forms
Access codes (eg. PINs)
Customers (privacy
policies)
Apps
Facebook
Online (WSDL)
Offline (file)
CIOS
Brand Portal
Tracking
Call Center
offer, configuration CC
Offering system
CRM (autoTeam)
Enterprise Service Bus (ESB)
combinatorics, locating
dictionaries, financing
External agency
efficiency
ranks reports
report
External services
financing, locating, discounts, etc.

6. ODS – lead registration
VGP
activity registration
transfer to external channel
form
testdrive
offer
lead handling
Internet

7. How to integrate with ODS
Agency
Form preparation (creation, copywriting, data validation tools)
Form application to Gmind (form fields definition, activity specification)
Integration of scripts provided by Gmind
Data reporting requisition
Testing
Gmind
Form registration (data structure definition, source data definition, integration scripts for agencies)
Privacy policy management
External (agency) server authorisation (IP address to whitelist, secret key)
Data verifiaction
Activity registration
Handling of communication channels (SMS, , file, WSDL)
VGP
Handling source data definitions
Import activities (AutoTeam, Call Center)
Data merging (AutoTeam)
Lead handling
ODS feedback with lead handling result