3. Source: Microsoft Windows Update

6. http://www.microsoft.com/net/casestudies

8. Modern Applications Small/Medium Business Applications Large Mission-Critical Business Applications Productivity Easy to get started Long-Term Core-Business Application Modernization Innovation Mobility Cloud Foundational Business New Experiences Extending Fixed On-Premise Elastic Cloud and Hybrid-IT Evolving

10. Customer Quotes “When we compared all of the possible solutions, we found that the Microsoft.NET Framework is more open in terms of the programming languages it supports.” Robert Elgaard, Chief Technology Officer at SDC.

11. Productivity Easy to get started

13. .NET: Easy to get started

14. Why.NET for Large Mission-Critical Business Applications

15. Customer Quotes Stock Exchange Chooses Windows and.NET over Linux; Reduces Latency by 83 Percent “ When we put our stock exchange on Windows, our number one goal was to achieve latency low enough to compete against the biggest exchanges in the country. At 340 microseconds, Windows delivered ” Steve Bonanno Chief Technology Officer, Direct Edge

19. Performance

20. Improvements in Fundamentals Minimized wait time in applications during garbage collection (GC) via background GC Increased application speed & startup via background JIT compilation on multi-core processors 30% improvement in ASP.NET application startup time, and 30% reduction in ASP.NET application base memory consumption Manage large amounts of data with support for arrays larger than 2 GB

21. Business Applications Modernization

22. Customer Quotes “I love the idea of using Windows Phone as our corporate phone, because we’re already a.NET shop. That means we can get a higher return on our investment in.NET expertise...” David Weaver, Manager of Mobile Applications, Geico

23. Mobile apps are a part of larger modern applications

25. Customer Quotes “One of the great things about working with Windows Azure is that the.NET Framework supports developers by providing them with familiar tools that they’re already using, so there’s no steep learning curve.” Jose Valles, Head of BlueVia, Telefónica

27. Modern Mature Tooling

28. Amazing Partner Ecosystem

30. The ultimate development experience Modern apps everywhere Mission Critical for you:.NET is there.NET runs where you need it

31. Get further information on.NET http://www.microsoft.com/NET http://http://msdn.microsoft.com/en-US/vstudio/aa496123 http://www.microsoft.com/visualstudio/