1. Changing the Landscape to Prevent Childhood Obesity Kansas City’s Childhood Obesity Collaborative-Weighing In

2. We Need You!

3. www.kcweighingin.org Latest updates On-line enrollment JOIN THIS WEEK- Free for the first 500 Searchable directory –Find others by name and contact information –Search by organization type, topic of interest, professional discipline Source for meeting notices, agendas, highlights

4. We Heard from You! Issues and Challenges Identified :  Focus on schools –Assure healthy food and beverage options, –Increase physical activity levels of students –Provide training to school staffs

5. Issues and Challenges, cont.  Share Information –Members –Policy makers and –General public  Continue collaboration –Continue networking opportunities –Set clear goals and objectives to facilitate collaboration and avoid duplication of effort

6. Valued WI Functions  Provide training & technical assistance –Provide resources to support actions, including recommendations on best materials –Identify strategies to overcome obstacles –Provide information on best practices, local efforts and lessons learned

7. Valued Functions  Communicate –Establish consistent messages and talking points on childhood obesity –Publish periodic childhood obesity status reports –Coordinate media or social marketing campaigns –Conduct regular meetings to support networking –Compile positions papers on WI priorities

8. Valued Functions  Market –Coordinate marketing of collective efforts to address childhood obesity in KC –Provide opportunities for member organizations to market their programs and services

9. Valued Functions  Assess and Plan –Track and monitor key measures and indicators of childhood obesity for the Greater Kansas City Area –Facilitate planning sessions

10. Valued Functions  Implement and Evaluate –Host interactive forums with policy makers on priority issues –Track actions and provide status updates

11. Collaboration Valued 98% of responders agree or strongly agree that participation in WI collaboration is useful 97% stated it was essential to address childhood obesity 95% would like to collaborate more on common initiatives

12. Desired Collaboration Characteristics 97% want to evaluate the collaboration results 97% want to track and share collaboration results 95% want training for leads and active participants 93% want resources to support efforts 93% want clearly written objectives, plan and timeline 90% want formal arrangements between key organizations and individuals implementing the plan

13. Current Actions Assessing KC’s collective childhood obesity prevention capacity Established website Updating Strategic Plan Will provide leadership training Supported by Health Care Foundation – GKC funding Establishing Childhood Obesity Metrics Will convene systems mapping process Will provide targeted training

15. Early Childhood Working Group Mission Provides a community forum to focus on children, ages 0-5 years, and implement viable approaches in a deliberate, thoughtful manner to address childhood obesity

16. Primary Audience for current priority Child & Parent Friends, Neighbors Community settings (child care, health care, schools) Government Social norms, culture Child care providers, key decision makers for early childhood policies, programs/services and food and fitness environments and other agencies that support child care settings Secondary Audience Children up to five years of age and their parents/caregivers, women, preconception through pregnancy under five

17. Guiding principles for selecting strategies Addresses the problem Evidence-backed Measurable Viable for Kansas City Collaboration improves impact and effectiveness

18. Strategy Review Top 10 Strategies Healthy Communities Leadership Institute of Medicine CDC

19. Broad Initial Review Focused on all early childhood issues Have not researched all available resources, programs and approaches for all strategies –next step for the top priorities.

20. Top Ten Targets for EC 1.Improve support for breastfeeding 2.Improve healthy meals in child care 3.Decrease sugar-sweetened beverages 4.Increase physical activity in child care 5.Improve access to recreation & play 6.Increase number of child care facilities with wellness policies 7.Increase proportion of women with appropriate weight gain during pregnancy 8.Increase participation in nutrition assistance programs 9.Reduce screen time 10.Increase ‘smart meals’ in restaurants Child Care Setting priorities

21. Top Child Care Issues Child care emerged as key setting to focus efforts and following priorities identified: I.Survey Child Care Providers II.Implement steps to enhance policy, environments and practices for healthy eating and active living III.Provide training IV.Provide breastfeeding friendly environment

22. Examined Priorities in Detail to Inform Our Next Steps Who or which agencies already support this strategy? Who else needs to buy-in? Benefits of this strategy? Current opportunities available that support this strategy? Are there barriers to implementing? How could barriers be minimized? How feasible is this for the Kansas City Area on a scale of 1 to 10? Do you recommend that we pursue this for Kansas City?

23. Current Priority—Child Care Providers Survey What do we want to know? Nutrition and physical activity practices, policies and environments; Obstacles and barriers to healthy food and fitness environments and practices; Priorities for viable actions among child care providers in the KC community; and Resource and training needs

24. Next Meeting-May 24, 2011

25. Obesity Prevention Schools Committee Unified Schools Committee Weighing In Food Policy Coalition Building a Healthier Heartland

26. Primary Audiences Child & Parent Friends, Neighbors Community settings (schools, agencies supporting schools) Government Social norms, culture K-12 school staff-administrators, teachers, school food and nutrition services personnel Community agencies supporting schools Secondary Audiences School-age children and their families

27. Vision School-age children enjoy optimal growth and development in the Greater Kansas City Area where active living and healthy eating is supported for all.

28. Mission Schools and community agencies collaborate to shift the social norm and enhance school policies, environments and practices so students in the Greater Kansas City Area increase physical activity and improve healthy eating to prevent and address childhood obesity.

29. Desired Outcomes for the Schools Committee Network map of resources Baseline assessment Plan for action Means to track progress Benefits document Consistent messages Increased number of schools meeting Healthier US School Standards Strengthened partnerships

30. Guiding Principles Evidence based or promising practice Focus on use and redirection of existing resources in view of economic conditions Systems approach Sensitive to multiple demands in school setting Empower and equip the adults in the child’s life Provide options that can be tailored to schools unique needs.

31. Sample messages Healthy eating and physical activity are among the most effective interventions for the prevention and treatment of obesity and other chronic diseases. Academic success is better in healthy and physically active students. Schools are a mirror of the community— can’t modify actions in schools in isolation of community-wide norms

32. School Committee Meeting June 7, 2011

33. LETS CHAT

34. Questions Questions from the Audience? If time allows: What are priority issues from a Federal perspective for nutrition education that are important for Kansas City to address in both child care and school settings? From your experience, what factors contribute to a school’s success in the nutrition education arena? What USDA supports are available to help overcome barriers being faced in school settings in relation to improving physical activity and healthy eating? What actions is your office taking in the “advocacy” area?

35. Next Weighing In Dates May 24, 2011, 3:30-5:00 p.m. Early Childhood Working Group Meeting, Don Chisholm Center June 7, 2011, 10:00 a.m.-Noon Schools Committee Meeting, Diastole Scholars Center, 2501 Holmes, Kansas City, MO Next Quarterly Meetings: September 26th, 2011, 8:30 a.m. December 12, 2011, 8:30 a.m. Don Chisholm Center Need more information? Contact Deborah Markenson dmarkenson@cmh.edudmarkenson@cmh.edu, 816-234-9223 weighingin@cmh.edu