1. IFIES-International Food Industry Exhibition, Seoul 2009  SEOUL FOOD & HOTEL  SEOUL FOODTECH  SEOUL FOODPACK  SEOUL FOOD SAFETY www.seoulfood.or.kr

2. History & Development of IFIES Scale of Participants & Satisfaction in 2008 Comparison of Asia’s main food exhibitions Index 2 3 4 5 1 1 Import : Food & Packaging Machinery Overview of IFIES in 2009

3. 3  Food Import (2006) - Food Market : U$35 Billions * Food Import : U$7.8 Billions Unit : U$ million  Packaging M/C Import (2006) Unit : U$ thousand - Import : U$209 Millions * Import mainly from Europe & Asia 1. IMPORT : Food & Packaging Machinery

4. 2. 2. History & Development of IFIES  Commencement Year :1983 Category2006200720082009 Scale ( ㎡ ) 29,35932,15753,541 Exhibition HallHall 1-3 Hall 1-5 No. of Participants6849131,0691,100 No. of Stand1,2261,6302,0202,100 No. of Visitors34,66739,38235,084- Expansion  Development Strategy

5. 2006 2007 2008 2009 SEOUL FOOD & HOTEL SEOUL FOOD & HOTEL SEOUL FOODTECH SEOUL FOODTECH SEOUL FOOD & HOTEL SEOUL FOOD & HOTEL SEOUL FOODTECH SEOUL FOODTECH SEOUL FOOD & HOTEL SEOUL FOOD & HOTEL SEOUL FOODTECH SEOUL FOODTECH SEOUL FOOD SAFETY SEOUL FOOD SAFETY Specialization 2. 2. History & Development of IFIES SEOUL FOOD PACK SEOUL FOOD PACK SEOUL FOOD SAFETY SEOUL FOOD SAFETY

6. Internationalization  Evaluation Developed as the one of the top brand Exhibition in Asia UFI Approved (Year 2004) The largest in Korea and top 4 in Asia Business Oriented Exhibition 2. 2. History & Development of IFIES

7. 3. 3. Scale of Participants & Satisfaction in 2008  Participants : 34 Countries, 1,069 Companies, 2,020 Stands Europe 14 Countries (129Co., 158 Stands) Asia 11 Countries (853Co., 1,732Stands) Oceania 2 Countries (13Co., 20Stands) North America 2 Countries ( 62Co., 75 Stands ) South America 5 Countries (12Co., 35Stands)

8. 3. 3. Scale of Participants & Satisfaction in 2008  Participants Satisfaction 29% 4% 17% 50% 1st2nd3rd More than 4th ◈ No. of Participation 30% 4% 66% Positive consideration Decline Hope ◈ Will of reparticipation Enlargement Of Domestic Marke t Product PR Company PR Find buyer ◈ The Goal of Participation 14.6% 85.4% Below Average Above Average ◈ Achievement of Goal Etc Domestric Participants 51% 19% 14% 9% 7%

9.  80% of foreign participants expressed satisfaction Malaysia exhibitors had a great time and were satisfied with the Seoul Food & Hotel 2008. Also, we are looking forward to attending the Seoul Food & Hotel 2009. - Attache of Malaysia Embassy in Korea Foreign Participans 3. 3. Scale of Participants & Satisfaction in 2008

10. 4. 4. Comparison of Asia’s Big 5 exhibitions COUNTRY EXHIBITION PERIOD (2008) SCALE ( ㎡ ) No. of Participant fee (U$/ ㎡ ) Space only Walk on stand Singapore FOOD&HOTEL ASIA 4. 22 ~ 4. 2572,0002,626US$ 494US$ 440 JapanFOODEX JAPAN3. 11 ~ 3. 1454,0002,412US$ 637US$ 396 KoreaIFIES 20085. 14 ~ 5. 1753,5411,069US$ 335US$ 280 Hong kongHOFEX5. 13 ~ 5. 1635,0001,800US$ 445US$ 380 TaiwanFOOD TAIPEI6. 18 ~ 6. 2129,049768US$ 182US$ 164 FOODEX JAPAN 2008

11. 5. 5. Overview of IFIES 2009 PERIOD5. 13(Wed) ~ 5. 16(Sat) [4days] SCALE 53,541 ㎡ COMPOSITION ◈ IFIES 2009-International Food Industry Exhibition, Seoul 2009 - Seoul Food & Hotel 2009 - Seoul FoodTech 2009 - Seoul Food Safety 2009 - Seoul FoodPack 2009 VENUEKINTEX PARTICIPANT 1,110 Companies (Dom. 700, Foreign. 410) 2,100 Stands (Dom. 1,600, Foreign 500) EVENTSBarista, Culinary, Seminar, Partner Country etc.

12. Dead lineDiscount 2008. 10. 31 - Walk on stand( ㎡ ): U$335  U$310 - Space only ( ㎡ ): U$280  U$255 Early Bird Discount 5. 5. Overview of IFIES 2009 Home page : www.seoulfood.or.kr

13. Thank you, See you in 2009