1. U.S. Commercial Service U.S. Department of Commerce Export University Sources for Conducting International Market Research Jessica M. Gordon March 23, 2010

2. Why Conduct Market Research? Researching potential markets can help your company by: – Finding where your products are most likely to sell – Identifying market segments and niches – Determining both domestic and international competitors – Saves valuable time and money

3. Sources for Trade Statistics Tradestatsexpress.gov gathers statistics:Tradestatsexpress.gov –Global patters of a state’s exports: (MS exports totaled $6.3 billion in 2009) –Top Markets for Mississippi (2009): Canada, Mexico, Panama, Afghanistan, China, Belgium, Colombia, Russia, Brazil, Guatemala

4. Sources for Trade Statistics www.tradstatsexpress.gov www.tradstatsexpress.gov

5. Sources for Trade Statistics www.tradstatsexpress.gov Export Product Profile to a Selected Market Choose state Choose individual country, geographic region, or trade/economic region Choose NAICS code Choose years

6. Sources for Trade Statistics www.tradstatsexpress.gov www.tradstatsexpress.gov Lead industry sectors for Mississippi (2009): – Petroleum & Coal Products – Chemical Manufacturers – Transportation Equipment – Paper Products – Computers & Electronics – Processed Foods – Machinery – Crop Production – Furniture and Related Products

7. Sources of International Marketing Data International Trade Portal for U.S. Exporters: www.export.gov Market ResearchBy Industry

8. The Market Research Library Over 100,000 of industry and country-specific market research reports –Country Commercial Guides (CCGs) Considerations: What is the forecast of the country’s economic growth? What U.S. products and services have the best opportunities in the country? What types of taxes/duties are applied to imports? Does the country belong to a free trade agreement? What is the legal structure and investment climate like in the country?

9. The Market Research Library –Industry Reports Market Research Reports Best Market Report –Industry-specific research helps to answer questions: Is the industry growing? How mature is the local industry? How competitive is it? What are the specific barriers to entry?(i.e. tariffs, distribution challenges, strong local branding, or lack of differentiation with local products)

10. International Logistics –Tariffs and Import Fees Online Tariff Database Schedule B Search Engine

11. International Logistics –Schedule B Numbers and HS Numbers Codes used to classify U.S. exports and are based on the Harmonized System –Schedule B Search Engine http://www.census.gov/foreign-trade/schedules/b/#search

12. International Logistics –Online Tariff Database: database that allows users to look up country Tariff information for shipments originating from the U.S. http://export.customsinfo.com/ Default.aspx

13. www.Export.gov Market Research Information by Country Trade Information Center Country Database

15. Free Trade Agreements Current Free Trade Agreements: NAFTA, CAFTA, Australia, Bahrain, Israel, Jordan, Morocco, Oman, Singapore, Chile, Peru Pending Free Trade Agreements: Colombia, Panama, South Korea http://www.export.gov/fta/

16. State by State Benefits from TPA

17. Other Important Websites www.export.gov www.tradestatsexpress.gov www.bna.com/itr/custom.htm www.buyusa.gov www.comtrade.un.org www.gtis.com/gta www.usatradeonline.gov

18. How to Contact Us Mississippi U.S. EXPORT ASSISTANCE CENTER 1230 Raymond Road, Box 600 Jackson, MS 39204 Phone (601) 373-0784, Fax (601) 373-0959 Carol.Moore@mail.doc.gov Jessica.Gordon@mail.doc.gov Glenn.Ferreri@mail.doc.gov www.buyusa.gov/jackson