1. ©The McOnie Agency Ltd The McOnie Agency

2. ©The McOnie Agency Ltd The McOnie Agency is the leading specialist “safety” focused public relations consultancy in Europe Our expertise runs across a broad spectrum of markets, sectors and industries

3. ©The McOnie Agency Ltd Jennifer and Kieron Deeney

4. ©The McOnie Agency Ltd Malcolm and Christine Wheatley

5. ©The McOnie Agency Ltd Health and Safety - some stats! The UK has one of the lowest fatal injury rates across Europe –171 people were killed in 2010/11* 2.3 million people die worldwide as a result of their work The EU invests heavily in: –raising standards –bringing consistency to health and safety legislation. Emerging sectors and new technologies present new challenges Developed countries can transfer skills *HSE Annual Statistics, 2010/11

6. ©The McOnie Agency Ltd The Evolution of Health and Safety 1780 BC - the earliest known examples of health and safety legislation The Hammurabi Codex (a code of law) ancient Babylon in Mesopotamia: –'If a builder built a house for someone, and does not construct it properly, and the house which he built falls in and kills its owner, then that builder shall be put to death' [Law 229] Fast forward to the present – key developments –1974 - The Health and Safety at Work Act –1992 - The European Health and Safety framework directive –2008 - Corporate Manslaughter Act in UK

7. ©The McOnie Agency Ltd Why we specialise To help reduce workplace deaths by: –Creating a positive and engaging message for health and safety –Educating people in the importance of health and safety –Helping change people’s opinions –Contributing to a step change in behaviour

8. ©The McOnie Agency Ltd Core purpose To communicate safety and make it interesting

9. ©The McOnie Agency Ltd What makes us unique Specialist Occupational Health, Safety & Environment expertise –Current & future regulations/standards –Active with trade bodies & industry influencers Specialist expertise in our clients’ markets/customers –Fully integrated, onsite commitment –Technically/commercially aware –Fully briefed on client’s business plans Specialist media expertise –Expertise in clients’ markets’ media –Unique/creative editorial style –Regular monitoring, evaluation & analysis

10. ©The McOnie Agency Ltd Activity undertaken Media Relations Media Relations Awareness days and campaign links Crisis Management / Brand Reputation Educational pieces Interviews and comment Events/Launches/ Exhibition/Awards Research/surveys Fact sheets/Member newsletter Scheduled features and case studies Press releases One to one briefings/round tables

11. ©The McOnie Agency Ltd A selection of our clients

12. ©The McOnie Agency Ltd